Leif Edvinsson - Intellectual Capital - Metaelméleti Konferencia
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1998
1998
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Recent and future events:- The First Worldwide conference on « Intellectual Capital for Communities », Paris World Bank Office, 20 June 2005
-Several conferences and events under preparation (Paris, Rio de Janeiro, ….)
-The OECD IC event, Ferrara, October 2005
-The New Club of Paris
- Knowledge Innovation Zones
- Ragusa Social Intelligence event May 29-30, 2006
- Paris event June 30 at World Bank
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COGNITIVE LANDSCAPE
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DOMINANT MODELS DOMINANT SOCIETY VALUES
3. INDUSTRIAL ERA (1850-1980) Materialistic4. NEO KAPITALISM (1980-1995) Money, job, wealth5. INFORMATION-ERA (1990-2000) Position and info networks6. KNOWLEDGE-ERA (1995-2020) Education and Knowledge7. MIND-ERA (2010-2030/50) Social intelligence, Well-fare
The strategic”time gate”
Source: C. Varga
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Genchi Gembutsu ?????
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ent06.2
Emerging Wave of 6th GenerationEmerging Wave of 6th Generation
AA
BB
Quali
tyQu
ality
Re-en
ginee
ring
Re-en
ginee
ring
Innov
ation
Innov
ation
ProductProduct as the Asset as the Asset
CustomerCustomer as the Asset as the Asset
Knowledge Knowledge as the Assetas the Asset
ProjectProject as the Asset as the Asset
EnterpriseEnterprise as the Asset as the Asset
II
IIII
IIIIII
IVIV
VV
VIVIFuture Future as the Assetas the Asset
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© 2003
A new perspective on ‘assets’A new perspective on ‘assets’
Capital growth andenhanced financial
performance
Capital impairmentand reduced financial
performance
“The ValueCreation Mixer”
AccountantsBankersAnalysts
Leadership
Corporate ExecutivesVenture Capitalists Society Entrepreneurs
Commodities (or ‘capital in use’)
Sources of Competitive Advantage(or ‘capital in waiting’)
Measurable in $’sClear ownership
Immeasurable ?Ownership uncertain
1. Tangible
goods
2. Intangible
goods
3. Intangible
competences
4. Latent
capabilities
www.euintangibles.net
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H u m a n P o t e n t i a l
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-Intellectual Capital (IC)-Psychosocially Supportive Design!-Innovations
The new bottom line
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© 2003
www.corporatelongitude.com
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Value integration
HumanCapital
Organisational Structural
Capital
Relational Structural
Capital
Stake
holder
Capital
ValueRecipe
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Sustainability value
The long term capital
CBS
Bottom Line
Value areas :
• Balance Sheet
• Strategic IC
• Goodwill or….
Human value
Customer/relation value
Structural value
Environmental value
Value to society
Equity
Assets
Debt
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8© Günter Koch, Wien
„Input“ „Output“
StrategiesPotentials /Capital Key Processes
Results /Effects
Innovation
Potential
Vision
Mission
Stra-tegy
Know-Goals
HumanCapital
StructuralCapital
RelationalCapital
NonFinancialResults:•Human…•Structural…•RelationalCapital Incr.
FinancialResults:•Balance•Profit&Loss•Analytics•…
R & D
Bus. Dv‘t
Marketing
Global Market Law & Regulation Taxes Image
EnvironmentConditions
Available Talents Capital Market
…
Feeding back „non financial capital profits“
DanishGuidelinesModel
MERITUMModel
The AustrianARC Model /the GermanWissensbilanz
The use of the Reference Model in respect to methods mentioned in this report
IntellectualCapitaldVAI ®
IntangibleAssetMonitor
IntellectualCapitalRating
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4© Günter Koch, Wien
GoverningParadigm(in Eco-nomics)
FutureParadigm(Value basedon knowledge)
Identification / Calculation of monetary value Drawing a picture of the „state of knowledge“
Considerationof differentaspects
ConsolidatedResumee
Taxonomy of methods relevant for IC Reporting (following K. Alwert, 2005)
Methodgivinga valueargument
Methodwithoutresumingin a value
BalancedScorecard
IC Audit(Brooking)
HolisticValue Appr.
IC Bench-markingIC
Rating(Edvinsson/Kivikas)
ICIndex(Roos)
PatentValu-ation
BrandValu-ation
CitationWeightedPatent(Hall)
CalculatedIntangibleValue
Intan-gibleScore-board
EVA(Stewart)
MarkettoBookValue
•Skandia Navigator•Konrad Group Method•Intang. Asset Monitor• Danish Guidelines•ARC (Koch, Leitner)•BMWA „Wiss.bilanz“
Kloyer /Wirtz et al.
IC -dVAI ®(Bounfour)
IntellectualProperty
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www.akwissensbilanz.org
www.wissenskapital.info
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© 2003
www.akwissensbilanz.org
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How to cultivate value creation friendly business environment.
Policy Agenda 2Policy Agenda 2
© Takayuki Sumita, METI, 2005
Corporate Management (IA based management)
Business Environment
More focus on mid-term value creation based on IA.
Business Environment of a Country / Community is the matter.
Policy on IA for Country / Community.
Chose the best place for value creation in the world.
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CMM ICR model
S ource: CMM Intellectual Capital Report 2003 – S tockholm, 2004 www.cmm.ki.se
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Skandia Future Center
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KnocoMIncreasing the Creativity Index
Source: Chic Thompson, ‘What a great Idea!’, Harper Collins (2001) & Paul Iske, Know Com
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© 2003
The EPOS
Karolinska Institute and National Institute for Psychosocial Medicine
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The critical psychosocial landscape
© M.O.R.E. Inredningskonsulten AB
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© 2003
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ECOLOGICAL
JOY ZONE
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Soruce: R. Florida and I. Tinagli
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Image: Jan Rollof, Fpi, Lund
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URBAN DENSITY & INNOVATIONS
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Intellectual Capital
Human CapitalStaff and Citizens
Organizational Capital
Social Capital Process CapitalInnovational Capital
Source; Edvinsson & Radovanovic
SOCIAL INNOVATION SPACES
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IIntelligent regionntelligent regionss
IIntelligent lintelligent life in a creative way, based fe in a creative way, based on social intelligence and on social intelligence and digitaldigital with with
collective self governancecollective self governance..
Connecting bridge between local society Connecting bridge between local society and global opportunities.and global opportunities.
Source: C. Varga
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The Intelligent City K-RecipeThe Intelligent City K-Recipe
• attractor for the creative classattractor for the creative class• geopolitical positiongeopolitical position• mobile city with networks to various clusters and meetings places mobile city with networks to various clusters and meetings places
with know who’swith know who’s• communicative city with good logistical flowcommunicative city with good logistical flow• cooperative city with high value making through various exchangescooperative city with high value making through various exchanges• healthy, fresh and humane to offer good quality of lifehealthy, fresh and humane to offer good quality of life• curious citizens with active interfaces towards the unexplored for curious citizens with active interfaces towards the unexplored for
social innovationssocial innovations• generous city with cultural capital and coherence emphasizing generous city with cultural capital and coherence emphasizing
valuesvalues• action intensive city with multitude of active interfacesaction intensive city with multitude of active interfaces• wealth creatingwealth creating• safe and peacefulsafe and peaceful
Source: Leif Edvinsson
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Key Performance Indices
Principles, Policies, Practices, Processes, Innovations Index (7PII)
Knowledge Stakeholder Interactions Innovations Index (KSIII)
Knowledge Based Business Innovations Index ( KBBII)
Knowledge Ecologies Index(KEI)
Creative Affinity Index(CAI)
Knowledge Markets Maturity Index (KMMI)
Knowledge Enabling Technology Index (KETI)
Population Knowledge Motivation Index (PKMI)
Knowledge-Based Economy Strength Index (KBESI)
Wealth in Structural Capital Index (WSCI)
Wealth in Relationship Capital Index (WRCI)
Wealth in Human Capital Index (WHCI)
Wealth in Intellectual Capital Index (WICI) = (WHCI+WRCI+WSCI)
Knowledge Organization, Infrastructure, & Environment
Knowledge Society, Community, & Culture Indicators
Knowledge Economy & Knowledge Business Indicators
Triple Knowledge Line Model
See; www.entovation.com www.inthekzone.com
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© 2003
Result for local municipality
BB
AAAAAABBBBBBCCCCCCD
-
R
RR
RRR
BB BBR
R
A
BB BBA
BB
BBBBBB
BBB
Brand image
Process Leaders Staffing CommunityNet verk
Intellectual capital
Relationsbased Structural capital
Core city concept OrganisationalStructural capital Human capital
B RR RRR
BBB R R RR
CCC RR
RR
Fornyelse
AAA Ekstremt høyAA Meget høyA HøyBBB Relativt høyBB GjennomsnittligB Relativt lavCCC LavCC Svært lavC Ekstremt lavD Fraværende
VirkningsgradRisiko
- UbetydeligR ModeratRR HøyRRR Svært høy
SKALA
CCC
A B B CCC CCC
CCC
A CCC
BBB BBB
B
IR
BBA RBBB
www.intellectualcapital.se
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Källa: Fredriksson & Tärbe
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ICT and Multi media University
Society Entrepreneurship
StrangeAttractors
Diversity Knowledge Cafés /Cathedrals
Infrastructure forK- exchange &migration
Dynamics flows for new knowledge creation
Positive branding to shape curiosity and relations
Meeting Spaces for differentPerspectives andK transfer
Knowledge transformation, social innovations and Rapid prototyping &migration
Source; Edvinsson, Tärbe, Fredriksson
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Society IC Leadership AgendaSociety IC Leadership AgendaThe New Club of Paris for PrototypingThe New Club of Paris for Prototyping
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All rights reservedLeif Edvinsson
Professor of Intellectual [email protected]
Phone: +46 70-592 50 78