Lei Xi Wenxi Jiang Hanshu Guo
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Transcript of Lei Xi Wenxi Jiang Hanshu Guo
Lei XiWenxi JiangHanshu Guo
Shuojun Wang
Vision for the Business
• Coffee shop in Shanghai, China
• The best location: Nanjing Street– the most famous shopping center in Shanghai
Vision for the Business
• The area of our
coffee shop: 300 m2
(a large population )
• Market goal: foreign
visitors and higher-
income people
LOHAS life style
“LOHAS” : lifestyle of healthy sustainability.
Our value proposition
• Complete services
-- carryout service
-- laptops and wireless
Our value proposition
• Healthy food
-- organic ingredients
-- low salt, low sugar, low fat meals
-- low calorie dessert
Our value proposition
• Superior environment -- background music ( Blues, Classical Music ) -- separated part ( Public part, private part )
Our Competitive Advantages
• Offer DIY program ( young generation)
• Provide new products every month ( style coffee, dessert, meals )
• Unique dinner set– choose your own cup and buy it
Our competitive advantages
• Relative goods( cups, T-shirt, watches )
Our competitive advantages
• Theme Party – get to know other people, share our coffee time together
Organization of the Business
• Hours of operation: weekdays-- 14 hours
weekends-- 15 hours
• Staffing: servers 10-12, managers 2, cooks 3
• Scheduling: weekdays-- 10am~12pm
weekends-- 10am~1pm
Our Products
• High quality coffee beans
-- blend coffee ( Columbian, Mocha, Blue Mountain… )-- style coffee ( Irish coffee, Ice coffee, Cappuccino…)
Our Products
• Tea ( offer Chinese traditional tea ) -- Green tea: Longjing tea, Biluochun tea… -- Black tea -- Oolong tea -- Flower/Fruit tea: ( Lavender tea, Jasmine tea )
Our Products
• Dessert ( cake,
ice-cream)
• Juice and sodas
• Meals ( Basic choice & special alternative choice , monthly change)
Our Price
• $ 10 / person
-- basic: a cup of coffee + cake
(we provide another cup of free coffee when you finish the first cup)
Our Promotion
• Coupon: offer discount
• Ads in local radio or television
• Free samples
• Cooperation agreement with some companies
Our Place and ownership
• Commercial district
-- Golden triangle
area in Jing’an
district, Shanghai,
China
• Our ownership model:
Partnership
The End