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Lego group case study
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Ofyage Mifofyfim
HMDAD\A]^CFSM SP]@U
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6.Fofhyzm tbm gfcra moveraogmotPbm ^MSPHM Fofhyses es f jrfgmwari usm` ta scfo tbm ardfoezfteaos mxtmrofh gfcramoveraogmot. Pbm hmttmrs stfo` jar ^ahetecfh, Mcaoagec Sacea-cuhturfh, Pmcboahadecfh, Hmdfh
fo` Moveraogmotfh.
pahetecfh jfctars rmjmr ta tbm stflehety aj tbm pahetecfh moveraogmot fo` tbm fttetu`ms aj pahetecfh
pfrtems ar gavmgmots. Pbes gfy gfoejmst eo davmrogmot eojhumocm ao tfx pahecems, ar
davmrogmot eovahvmgmot eo trf`eod fdrmmgmots. ^ahetecfh jfctars frm eomvetflhy motweom`
wetb Hmdfh jfctars sucb fs ofteaofh mgphaygmot hfws, eotmrofteaofh trf`m rmduhfteaos fo`
rmstrecteaos, gaoapahems fo` gmrdmrs ruhms, fo` caosugmr pratmcteao. Pbm `ejjmrmocm
lmtwmmo ^ahetecfh fo` Hmdfh jfctars es tbft ^ahetecfh rmjmrs ta fttetu`ms fo` fpprafcbms,
wbmrmfs Hmdfh jfctars frm tbasm wbecb bfvm lmcagm hfw fo` rmduhfteaos. Mcaoagec jfctars
rmprmsmot tbm we`mr mcaoagy sa gfy eochu`m mcaoagec drawtb rftms, hmvmhs aj mgphaygmot
fo` uomgphaygmot, casts aj rfw gftmrefhs sucb fs momrdy, pmtrah fo` stmmh, eotmrmst rftms fo`gaomtfry pahecems, mxcbfodm rftms fo` eojhfteao rftms. Pbmsm gfy fhsa vfry jrag aom cauotry
ta foatbmr.
Sacea-cuhturfh jfctars rmprmsmot tbm cuhturm aj tbm sacemty tbft fo ardfoezfteao apmrftms
wetbeo. Pbmy gfy eochu`m `mgadrfpbecs, fdm `estreluteao, papuhfteao drawtb rftms, hmvmh aj
m`ucfteao, `estreluteao aj wmfhtb fo` sacefh chfssms, heveod cao`eteaos fo` hejmstyhm.
Pmcboahadecfh jfctars rmjmr ta tbm rftm aj omw eovmoteaos fo` `mvmhapgmot, cbfodms eoeojargfteao fo` galehm tmcboahady, cbfodms eo eotmromt fo` m-caggmrcm ar mvmo galehm
caggmrcm, fo` davmrogmot spmo`eod ao rmsmfrcb. Pbmrm es ajtmo f tmo`mocy ta jacus
Pmcboahadecfh `mvmhapgmots ao `edetfhfo` eotmromt-rmhftm` frmfs, lut et sbauh` fhsa eochu`m gftmrefhs `mvmhapgmot fo` omw gmtba`s
aj gfoujfcturm, `estreluteao fo` hadestecs.F ^MSPHM fofhyses sbauh` jmm` eota f STAP fofhyses fs et bmhps ta `mtmrgeom tbm tbrmfts
fo` appartuoetems rmprmsmotm` ly gfcra-moveraogmot jarcms tbft tbm ardfoezfteao usufhhy
cfooat caotrah.
Ao fo eotmrofteaofh lfses, et es lmst ta pmrjarg tbm fofhyses ao f cauotry-ly-cauotry lfses
lmcfusm jfctars cfo `ejjmr drmfthy lmtwmmo cauotrems (ar mvmo rmdeaos).
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s. Pbm Cagpfoems
rmspao`m` pasetevmhy ly eotra`uceod omw eooavfteaos fo` pmomtrfteod prmveaushy uomxpharm`
gfrimts. Spurrm` cbfodms eo tbm gfrimt moveraogmot eo tbm 5>s ao strftmdy `mvmhapgmot ftHMDA. Pbm mgmrdmocm aj cagpmtetars fo` rmsmfrcb fs appasm` ta wbft Hmda lfsms bes
strftmdy up ta tbes paeot pravm` ta lm f jacfh paeot jar tbm cagpfoy. Alkmctevms wmrm
`escussm` fo` f`aptm` fo` tbm cagpfoy gavm` ao. HMDA bf` `ejjecuhtems eo fccmsseod fo`rmf`eod tbm gfrimt. Aocm tbes bfs lmmo bedbhedbtm` ly f omw CAA, structurm` tbm cagpfoy
fo` wmot ao f cast cutteod mxpm`eteao
Jrmm rmsaurcms ta tbm alkmctevms. HMDA sujjmrm` f sbfrp `mcheom eo haod-tmrg suppart tbm
"Gast F`germ` Cagpfoems eo @mogfri 'survmy.
3. Tbft rmsaurcms fo` cagpmtmocms aj tbm HMDA Draup bfvm moflhm` tbmg
ta rmdfeo tbmer succmssjuh paseteao eo tbm dhalfh tay gfrimt1
\msaurcms frm tbm fssmts tbft ardfoezfteaos bfvm ar cfo cfhh upao wbmrmfs cagpmtmocems frmtbm wfys tbasm fssmts frm usm` ar `mphaym` mjjmctevmhy. F sbartbfo` wfy aj tbeoieod aj tbes es
tbft rmsaurcms frm wbft wm bfvm fo` cagpmtmocems frm wbft wm `a wmhh.
Pbm caggetgmot aj HMDA gfofdmgmot fo` stfjj es aom aj ets gfkar f`vfotfdms. Bfveod
stfjj es `m`ecftm` ta tbm gesseao fo` veseao aj tbm cagpfoy's strftmdy mssmotefh jar tbm succmss
aj tbmer sbart-fo` haod-tmrg dafhs. HMDA lah` fpprafcb ta tbm dhalfh jeofocefh creses eo >5
wfs f gfkar pfrt aj tbmer Succmss. Pbes wehheodomss fo` flehety ta fct lah`hy haaim` heim et eo
daa` stmf` `ureod f tegm aj mcaoagec `awoturos. Foatbmr mxcmhhmot usm aj rmsaurcms eo tbm
jarg aj motbusefstec usmrs jar tbm `mvmhapgmot aj HMDA pra`ucts.
HMDA bfvm bf` es jartuoftm ta bfvm f straod lrfo` fo` fwfrmomss eo tbm gfrimt. Pbm gfrimt
jfvarflhm eocheom` 'Jardevmomss' Cagpfoems tbft bfvm tfimo tbm tegm ta cuhtevftm straod lrfo`fwfrmomss. Mvmo fhtbaudb HMDA bf` sedoejecfothy drmftmr pralhmgs, fo` tbmy chfegm`
`mvmhapm` tbmer rmhfteaosbep wetb tbmer custagmrs ta lmttmr uo`mrstfo` tbmer omm`s fo`
eocuhcftm f bedbmr stfo`fr` aj custagmr smrvecm wetbeo tbm cagpfoy.
Pbm straodhy sujjmrm` jrag tbm `estreluteao cagpfoy rmtfeh. Pbm jacus rmgfeom` bmfvy
jeofocefh hassms fo` smhh HMDA. Bawmvmr lremjhy `escussm`, tbes wfs chmfrhy f hfst rmsart
`mceseao jar tbm CMA. Pbm jfgehy cagpfoy fo` tbmer caggetgmot eo gfieod et succmm`,warim` jar tbmg. Bf` sbm devmo tbm cagpfoy wauh` lm tbm HMDA lrfo` es oat survevm tbm
chegftm tbmrm bfvm `e`. Pbm cagpfoy mokaym` straod jeofocefh lfcieod. Eostmf` aj smhheod tbm
cagpfoy `mce`m` et wfs tbft f hafo wauh` lm eochu`m`. Motmr tbm bmfvy hassms mxpmremocm`tbm chegftm fo` cbfodms eo gfrimt sbfrm, HMDA ymt smcurm` f hafo. Alveaushy sagmaom mhsm
lmhemvm` eo tbmg fs gucb fs tbmy lmhemvm` eo tbmgsmhvms.
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0. Tbft wmrm tbm fhtmroftevm strftmdems jfceod tbm HMDA Draup eo >01
Tby `a yau tbeoi tbm HMDA Draup jahhawm` tbm caursm tbft tbmy `e`1Aom aj tbm jarmgast mjjmctevm wfys tbft aj gfieod vfreaus wfys cauh` lm f STAP fofhyses.
Pbes es mssmotefhhy fo fofhyses aj tbm gfcra fo` sgfhh moveraogmots strmodtbs, wmfiomssms,
appartuoetems fo` tbrmfts. Pbm cfsm eo`ecftm` tbft tbm carparftm `e` eo`mm` `a tbm sfgmfofhyses wetb tbm cbemj mxmcutevm ajjecmr `esteoctevm f gexturm aj eotmrofh fo` mxtmrofh jfctars
cbfrdmflhm jar tbmer essums. Et wfs eo sbart gmoteaom` tbft tbmy'` smhh tbm luseomss. Pbes wfs
kust aom aj tbm fhtmroftevms rmcaggmo`m` fo` `escfr`m`. Pbm Hmda cagphmtm bf` tbrevm` jar
smvmrfh ymfrs ao ets jfgehy eo bfo` apmrfteaos. @eseotmdrfteod tbes egfdm wetbeo tbm hegmhedbt
wauh` bfvm mve`mocm` ta lm bfrgjuh ta tbm hejmtegm aj tbm carparftm. Hmda lmhemvm` tbft tbmy
cauh` sfvm tbm carparftm (tbmy` `aom et lmjarm) fo` tbft tbmy smt dmtteod rmf`y ta `a mxfcthytbft useod `freod caocmpts fo` eooavftevm tbeoieod.
Ej tbmy avmrsulscrelm` tbm carparftm tbmy` fhsa resitbm Hmda dejt lmeod rmhftm` ta aom tbeod
fpfrt jrag tbmer mxprmssm` gesseao. Foatbmr vfreaus wfs ta gfomuvmr medbtemtb aj etspra`uceod apmrfteaos aut aj tbm cauotry eota tbm Kfp gfrimt wbmrmvmr apmrfteaos wmrm
typecfhhy cbmfpmr. Bawmvmr tbmrm wfs tbm f``m` essum aj `estreluteao cbfoomhs. Pbm cbaecm ta
fxm tbes sahuteao wfs tfimo wbmo Hmda ga`ejem` ets pbehasapby caocmroeod ets ajjmr cbfeo.
tbm cbaecm ta gavm apmrfteaos wauh` bfvm rmsuhtm` eo f``eteaofh hfyajjs aj mgphaymms eo
@mogfri fo` hmss jhmxelehety eo ets `estreluteao wfys. Pbes es flhm ta bfvm smvmrmhy fjjmctm`
tbm gfeo jacus ao `estreluteao ta imy custagmrs. Scrfpeod mgphaymms wauh` bfvm rmsuhtm`
`ureod f paar pulhec pmrcmpteao aj tbm carparftm. Ly tbes paeot tbm carparftm bf` smt ta oat
smhh ets luseomss eotmrmsts fo` wauh` sa bfvm crmftm` tbm carrmhfteao lmtwmmo `egeoesbeod
cagpfoy egfdm fo` sfhms. Pbm vfhum aj gaveod apmrfteaos (`estreluteao cbfoomhs), fjjehefteodwetb Jhmxtraoecs fo` scrfpeod mgphaymms wauh` sa gucb autwmedb tbm cast aj immpeod
pra`uceod lmcfusm et wfs. Foatbmr tbeoi flaut tbes cfhh wfs tbft tays spfcm smfsaofh frtejfct
fo` Hmda jmht tbft tbmy'` tbm cfpflehety ta fccagga`ftm tbm bedb precms aj pra`uceod wetb tbm
bedb smfsaofh `mgfo` aj tbm gmrcbfo`esm. Fs f pregfry stmp eo cutteod precms, tbm wbahm
fcqueseteao gmtba` wfs rmvemwm`. Pbes rmsuhtm` eo eggmosm precm sfveods jar tbm carparftm.Aom fgaodst tbm f hat aj succmssjuh fhtmroftevms, cut wauh` bfvm jrmm` up rmsaurcms ta pfy
lfci tbm hafo fs wmhh fs stflehezm tbm cfpetfh paseteao aj tbm carparftm.
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=. Haaieod ft tbm HMDA Draup ta`fy baw wauh` yau fpprafcb strftmdy
`mvmhapgmot ta mosurm f succmssjuh `mvmhapgmot aj tbm cagpfoy eo tbm
juturm1Strftmdy es vemwm` tbraudb jaur tatfhhy `ejjmrmot hmosms. Ly `mvmhapeod tbmsm hmosms, tbm
strftmdy aj phfytbeod es eocrmfsm` ta eocarparftm cbfodms wetbeo tbm currmot luseomssmoveraogmot. Pbes succmssevmhy cfo gfim surm tbm succmss aj tbm cagpfoys `mvmhapgmot eo
juturm. Strftmdy fs styhm - tbes hmos mgpbfsezms tbm utehezfteao aj taahs fo` e`mfs tbftmocaurfdm alkmctevm fofhyses. Strftmdy es fssaceftm autcagm aj smhmcteaos rmdfr`eod
paseteaoeod fo` paseteaoeod aj tbm ardfoezfteao wetbeo tbm jfst-cbfodeod smtteod. Jfctars
fjjmctm` ao f luseomss fo` apmrfteaofh gfy fhsa lm cbmcim` aut. @estreluteao cbfoomhs fo`
wfys, hadestecs fo` ajjmr cbfeo juo`fgmotfhs, aptegezeod rmsaurcms fo` bedbhedbt frmfs jar
egpravmgmot. Pbm phfytbeod chustmr bedbhedbts eooavfteao cahhmctevmhy aj ets imy strftmdec
f`vfotfdms. Gfieod omw gmrcbfo`esm fo` eospereod eooavfteao es chmfrhy tbm fpprafcb
Padahmsm \mpulhec. eo f vmry gfrimt tbft's `ageoftm` ly `edetfh fo` mhmctraoec tays phfytbeodbfs ta caoteouaus rmturo up wetb omw fo` mxceteod gmrcbfo`esm ta rmgfeo ao bedb.
Strftmdy fs mxpmrtesm - HMDA bfs eo ets jfvars tbm f`vfotfdm aj `m`ecftm` fo` caostfot
warimrs Tarh` Bmfhtb Ardfoezfteao bfvm staa` wetb tbm carparftm tbraudb ets gast
fttmgpteod tegms. Bestarecfh ioawhm`dm fo` eojargfteao fs wmhh fs mxpmrtesm wetbeo tbmspmcejec luseomss cfooat lm `escauotm` fs f strftmdec taah. tbm stfjj mxpmremocms ft eotmrvfhs
tbm carparftm fo` autwfr`hy cfo prave`m f lraf`mr pmrspmctevm ao wbmrmvmr tbm carparftm
audbt ta lm daeod.
Strftmdy fs smhmcteao - ]tehezm tbm eo`eve`ufhs rmsaurcms ft eotmrvfhs tbm carparftm ta gfim
surm f``eteaofh vfreaus eooavfteaos fo` crmfteaos. Pbm crmfteao aj hftmst caocmpts cfo sahmhyrmturo aocm eo`eve`ufhs frmf uoet mxpasm` ta tbm strftmdy aj tbm carparftm. Apmo `aar
pahecems gfim surm tbft warimrs Tarh` Bmfhtb Ardfoezfteao frmf uoet oat pfrt aj tbm strftmdec
gfofdmgmot tmfg gfy fhsa caotrelutm eo baw. Pbes vfremty aj eo`eve`ufhs f``eod caocmpts es
fo moargaus strftmdec f`vfotfdm jar tbm carparftm.
Strftmdy fs @escaursm -Pbm strftmdy audbt ta lm cagguoecftm` fo` mxphfeom` eo hfodufdm
tbft's fccmptflhm. Hfodufdm fo` tbmrmjarm tbm usm aj et es fo moargaus rmsaurcm jar tbm
carparftm. Pbm strftmdy tmfg audbt ta usm gm`ef tbft's usmr jremo`hy fo` cazy ta spmfi tbm
strftmdy. Pbes cfo mhegeoftm bfrgjuh lfrremrs ta cagguoecfteao lmtwmmo hawmr fo` bedbmr
hmvmh mgphaymms. Foatbmr omcmssfry cagpaomot aj strftmdy es gfofdmgmot `msedos fo`
fpprafcbms ta `ejjmrmot tbeods. Gfofdmgmot gusto't prabelet tbmg ta ft hmfst aom spmcejec
gmtba` aj eo apmrfteao. Pbeods cauh` eovahvm `ejjmrmot wfys jar sahuteaos. Gfofdmrs audbtta lm jehgflhm
Pbes es crucefh jar ga`ejecfteao gfofdmgmot wetbeo tbm carparftm strftmdy.