Leggage launch strategy v3

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Introduction to LEGGAGE™

Transcript of Leggage launch strategy v3

Page 1: Leggage  launch strategy v3

Introduction to LEGGAGE™

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What is LEGGAGE™• LEGGAGE is a revolutionary laptop case

with massage exterior surface• LEGGAGE is primarily designed for long

distance business travelers• The massage surface allows up to 9

different massaging and foot rest positions• LEGGAGE is made of durable and light

weight polycarbonate shell, polyester and neoprene pockets

• A video of LEGGAGE™ in use can be found in LEGGAGE Facebook page which can be accessed by clicking Facebook icon on website

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LEGGAGE™ Vision• Our vision is to think “outside the box”

and create innovative yet simple solutions that make a difference in everyday life

• Everyone knows how uncomfortable long distance travel can be and it is this problem that inspired us to find a solution

• LEGGAGE™ has been in development phase for more than 2 years and we are now ready to launch this product

• During these 2 years about 12 iterations were tested and fine tuned before the current LEGGAGE™ design was finalized

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Following are four key features of LEGGAGE™

1. Massaging Surface2. Stylish and Sleek Design3. Comfort4. Protection

Each of these features are described in detail in the next few slides

Key Features

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Key Feature 1: Massaging Action– Unique ergonomic design with

massaging surface to provide relaxation and improve blood circulation

– Ideally suited for long flights and long sitting position

– Allows 9 massaging positions

– Individuals will have fun playing with these positions during long flights

– Is a travel buddy during a long flight !

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LEGGAGE in Use during Flight

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Feature 2: Aesthetics

– Eye catching, sleek and stylish laptop case

– Elegant surface finish

– Business individuals will feel proud to carry into boardroom meetings

– Aesthetically modern and sleek looking

– Analogy: IPAD; Excellent functionality with looks

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Feature 3: Comfort• Comfort: Pass through zipper pocket design to

slide over carryon luggage

• Makes it very convenient to carry on top of rolling luggage

• Do not have to hold laptop case and carryon handle separately

• LEGGAGE has total of 10 pockets to carry essentials • (including one see-through pocket for Passport

and two dedicated pockets for Pens)

• LEGGAGE has 4 zippers to segregate different sections

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Feature 4: Protection

• Waterproof shell is made of durable and light weight polycarbonate

• Total weight of only 3.1 pounds (1.4 kg)

• Provides added protection to impact damage

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Technical Specifications• Dimensions

– Length: 16.0 inches (41.0 cm)– Width: 12.0 inches (30.0 cm)– Depth: 5.3 inches (13.5 cm)

• Weight: 3.1 pounds (1.3 kg)

• Carries up to 15.6 inch laptop

• Materials– Polycarbonate– Polyester– Neoprene– Leather

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Next Generation LEGGAGE™• Multiple color options with different

trims and shades

• Option to add battery operated heating pad with cushion for added comfort during long distance travel

• Option to add battery powered massager for additional massaging action

• Alternate designs to allow more massaging and leg elevation positions