ACCOUNTANCY

MARKETING TIPS AND TOOLS

1ST CLASS CLIENT

SERVICE

INNOVATIVE SOFTWARE SOLUTIONS

INNOVATION

THE BUSINESS BEHIND LAW

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11-12 MAY 2016 | ExCeL LONDON

SUPPORTED BY

MEDIA PARTNER

What is Legalex?

2015 Vital Statistics

Conference Schedule

Visitor Marketing Plan

Who Should Exhibit?

Package & Cost

Contents4

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“This event’s brilliant for the industry”

Dave Coplin - Microsoft’s Chief Envisioning Officer

“I want to go back and tell others”Legalex Visitor

“It’s a great way to access a whole host of people very quickly in a very interesting space”

Viv Williams CEO 360 Legal Group

“We’ve had so much fun exhibiting at LegalexShow and we’ve met some fantastic people over the past 2 days. Exciting times ahead! #Legalex”

@thelinkappHQ 

“Looks like it’s been another fantastic day at @LegalexShow! Great to see so much positivity in the legal sector #Legalex”

@LabrumsStAlbans

“The fact that we’re here has enabled us to get our message across to people we would never have normally come into contact with.”

UWMAccountants

It’s the largest exhibition and conference of its kind and every aspect is designed to assist the visitor to run, grow and prepare their legal business now and in the future. Every supplier and every seminar is designed to inspire, educate and sell your products to key buyers from the legal profession.

There are about 11k legal businesses in the UK which generate over £26bn into the UK economy. It has been estimated that firms will spend 11% of revenue generated on back office functions and systems meaning nearly £3bn a year is available to suppliers who are in front of key decision makers. We want to work with you to showcase the latest innovation and technology available to the profession in such a way that allows the visitors to easily understand and ultimately to get them to buy your products and services.

2/3 of our 3,000 visitors work in practice and 1/3 are working in-house or in the public sector. We are seeing an increasing interest from in-house legal professionals looking to streamline their workflow and deliver on KPIs set by the business.

We work with suppliers to maximise your opportunity to generate incredible ROI’s while also influencing one of the UK’s most prestigious and historic professions. The legal profession is so rife with change and having run Accountex (sister show of Legalex) for the last 4 years I can assure you that we are only just setting out on this journey. All legal professionals will be reviewing their systems looking to move into the cloud, generate new revenue streams, win more business and to ensure they are compliant when doing this.

By joining Legalex you are becoming part of the largest gathering of professionals who are looking for the next big change and are wanting to be ahead of the curve.

All seminars attended at Legalex qualifies the visitor to claim CPD points thanks to our partner CPDUK. If you have an educational seminar then you should apply to deliver it at Legalex.

Times of great disruption bring with them great opportunity.

What IsLegalex?Put simply, Legalex is “The Business Behind Law”.

The team at PRYSM Professional and I will work with you to ensure that when the event arrives you are ready to hit the ground running. Becoming an exhibitor will give you access to our social media channels, delegate (prospect) acquisition experts and collective marketing power.

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100EXHIBITORS

100SEMINARS & WORKSHOPS

2235VISITORS

NONE243

201 - 500295

11 - 50487

1001 - 10,00049

1 - 10800

501 - 100058

51 - 200262

10,000+42

54% 26% 20%

VISITOR SPLIT

IN PRACTICE PUBLIC IN HOUSE

NUMBER OF EMPLOYEES

2015 Vital StatisticsIn Practice

In Business

Other

Exhibitor Numbers

Visitor Numbers

Seminars & Workshops

Partners

Partners

Where AreThe Delegates From?

Who Attends Legalex?

Compliance Officers

Paralegals

Barristers

Practice Managers

Senior, Managing & Named Partners

CEO’s

Secretaries

PA’s

Chambers Directors

MD’s

Marketing Directors

IT Directors

SCOTLAND 1%

OVERSEAS 1%

NORTH EAST 2%

NORTH WEST 4%

MIDLANDS 8%

SOUTH EAST 18%

WALES 2%LONDON 54%

SOUTH & SOUTH WEST 10%

Every year visitors attend from further and further afield. As the show grows so does the buzz that surrounds it. Naturally with the show being held in London there is a biased towards local professionals attending the event.

The event is open to all but is aimed at decision makers and proactive forward thinking individuals working in the legal profession.

Keynote TheatreBoasting a 10ft screen and over 100 seats the keynote theatre covering a myriad of topics and subjects.

The Law Society TheatreEach year the law society bring some of the most up to date and relevant topics to Legalex.

Technology TheatreOne of the hottest topics in the legal profession right now is technology and how this can change the way we work. Cloud and mobile technology are receiving a lot of attention

Practice Management TheatreDesigned specifically for key decision makers, practice managers and influencers about how they can change and adapt their business. How to implement new processes, pricing and ideology to drive change into their business

Hot Topics TheatreDo you have some insight into what challenges face the profession in the next couple of years. Present on your are of expertise and engage with an audience thirsty for knowledge.

Compliance TheatreWhile everything is changing the legal profession adopting new ways of working and new systems it is paramount that the business remains complaint throughout.

Tax TheatreTax is always moving and there are increasing needs for the legal profession to understand how tax impacts their clients and day to day work.

Conscious MarketingConscious will be offering a plethora of useful masterclasses to help legal businesses become better at marketing.

The show has been designed specifically to give legal professionals the latest knowledge, inspiration andeducation required to be ahead of the curve, improve their businesses and develop themselves.

2015 boasted 11 content rich theatres, each with their own unique focus on the most relevant and pressing topics from the legal profession.

The speaker line-up at Legalex is second-to-none, offering a wide range of experts, thought leaders and innovators from across the globe. The aim of Legalex is for this enviable

rostrum of speakers to inspire, educate, provide answers and to reaffirm the latest examples of best practice for our delegates.

Those of our exhibitors who are known for leading the way in their field and are fortunate enough to be giventhe opportunity to speak at Legalex are given the full support of our marketing team to promote their seminar. It isa phenomenal opportunity to not only influence the industry but to also attract some of the most relevant press coverage that you’re likely to find on the UK Legal scene.

Conference Schedule

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THEATRES

PANEL SESSIONS

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Next year we are introducing some panel sessions which will take place at the end of the days. Each of these will comprise of 3 or 4 experts in their respective field being available to the audience for questions and discussions on the topics most important to the profession.

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VisitorMarketing Plan

We have worked closely with supporters and Marketing partners to ensure that Legalex is the go to event every year for the profession. Look at our incredible line up of marketing.

The above is a guide to the marketing carried out on our events and is subject to change and alteration as new partnerships are formed and evolved.

PARTNERS & SUPPORTERS NETWORK OF EXHIBITORS

DELEGATE SALES

SOCIAL MEDIA

We know that not all companies have either the time or the man power to do everything that they would like to do with regard to marketing efforts. Which is why for the last 2 shows Legalex has offered to make up to 200 calls on behalf of exhibitiors who take advantage of this incredible service. These can be made to sales leads, existing clients and the people they would most like to invite to the show - with a 75% success rate on calls this is a powerful route to market.

LEGALEX APP

2015 saw the launch of Legalex’s first App which is available free on either google play or the app store.

This is not just a show app but is also packed with useful tools for use back in the office while also keeping them updated with everything Legalex.

Exhibitors all work together at our events to bring along as many visitors as possible. Invite all your existing clients to the event to see you and avoid them receiving this free CPD packed event from a competitor.

Using the reach, prestige, knowledge and influence that our Partners and Supporters bring to the event means that all our exhibitors benefits from the power of their marketing efforts. Tens of thousands of accounting professionals are contacted via our Supporters throughout the year and especially in the build up to the event these include:

360 Legal Group

ARK Group (Part of Wilmington Plc)

Checkaprofessional.com

Conscious Solutions

DX

ILFM

ILSPA

Law Society Gazette

Leeds & Yorkshire Law Society

Microsoft

Modern Law Magazine

SPG

The CPD Certification Service (CPDUK)

Totally Legal

We love being connected with our exhibitors and visitors alike. We use our extensive professional network to reach as many visitors to advertise our exhibitors products, services and presence at the show. Just include us in your posts using: @Legalexshow and/or #Legalex

EMAILCAMPAIGNS

Still one of the most effective channels at our disposal is e-mail marketing and we work closely with supporters, marketing partners and exhibitors to maximise our market exposure.

DIRECT MAILWith so much protection in businesses monitoring e-mail and website traffic it is paramount to not forget how we used to do things and so every year Legalex still prints and sends tens of thousands of direct mail pieces promoting the event.

VIDEOVideo is one of the most powerful marketing tools available to any business and we encourage all our exhibitors to produce content for us to share with our audience on the website and social media channels.

Our Total MarketingReach Is +150,000

Legal Professionals

INDUSTRY SPECIFIC

PRESSConveyancing Focus

Claims Magazine

Law Society Gazette

Managing Partner

Modern Law Magazine

Solicitors Journal

NATIONALNEWSPAPERS

The Times

The Guardian

The Financial Times

Metro

The Daily Telegraph

The Independent

London Evening

Standard

INDUSTRY PRESS

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> Software & IT

> Outsource Solutions

> Recruitment

> Training & Professional

Development

> Marketing

> Compliance

> Financial and Accountancy

> Media & Publishers

> Business Services

> Lifestyle Products

Who Should Exhibit?If you have a product or service aimed at the legal professional then you need to be part of Legalex. This is where the discussions are taking place to shape the profession of tomorrow and its open to everyone. Engage face - to face with the most pro-active and forward thinking legal professionals and show them how you can benefit them and or their business.

By Exhibiting At Legalex You Will Be Able To:

> Promote and sell your product or service to the profession.

> Raise your profile in a competitive market

> Collect and categorise high quality leads and generate sales.

> Check out what your competitors are up to.

> Host educational sessions and answer queries from potential customers

> Present successful case studies alongside satisfied customers

> Network with the media, your customers and other exhibitors

Exhibitors At This Event Include The Following Sectors:

But Don’t Take Our Word For It, Here’s What The Exhibitors Had To Say…

When asked how he felt Legalex 2015 went he simply said “If Carlsberg did Legal Shows”- DAN HODGES, CONSCIOUS SOLUTIONS, HEAD OF MARKETING

“A well-attended event with a great mix of seminars covering invaluable topics. We are glad to have attended and wholeheartedly recommend it.”- DPSSOFTWARE

“We thought Legalex 2015 was excellent this year – more stands, more traffic, a good, busy atmosphere & we had an extremely hectic two days on the stand with lots of interest. Perfect! Without doubt it was a most worthwhile investment for us.”- JOHN KILMARTIN, HEAD OF MARKETING, HERA INDEMNITY.

Modern Law Magazine were delighted to exhibit at LegalEx this year, the event provided a great opportunity to network with those in the industry and meet potential new clients. - MARTIN SMITH - BDM - MODERN LAW

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PackageAndCost

There are countless marketing benefits directly related to having a stand at Legalex over and above the obvious powerful benefits of face to face marketing to over 3000 legal professionals at theevent itself.

Our price of £435* plus VAT a square metre has not changed since we launched and you can put your business in front of a pre-qualified audience that have made the effort to attend this event to search for the latest products, services and strategies to take their business forward into the 21st century.

Package Includes:> A Shell Scheme Stand

> A Dedicated Page On Our Website (With Social Media Amplification)

> An Entry Into Our Show Guide.

Space Only StandsSpace only stands are just that and give you a blank canvas to create something special within that area.

£415 plus VAT per square metre for space only

Shell Scheme StandsShell scheme stands are fully carpeted and walled. Stand inclusive of fascia name board and stand number.

£435 plus VAT per square metre for shell scheme stands

*space only is available from £415 per m2

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> There are numerous sponsorship opportunities, all designed to offer you maximum brand exposure, for instance branding the official show carrier bags or sponsoring the network cafe.

>

> Anything and everything is open to discussion and we would welcome the opportunity to work with you to find a solution to your brand exposure aims.

> > Your stand at the show will give you access to meet legal professionals face-to-face. This is your space to personalise with your branding to stand out from the crowd and use to demonstrate the power of your product or service to the visitors.

> > You will be given your own page on the website to promote your products and seminar slots. Your page can include up to 500 words, product image, company logo, stand number, link to your website and also links to your Twitter, LinkedIn and Facebook profile pages.

> > You will receive a 75-word listing including your contact and website details in the official event show guide. It is sent in hard copy to the 5,000 pre-registered visitors three weeks in advance of the event and also emailed digitally to over 200,000 legal proffesionals via our supporters, partnersand exhibitors.

> > We have a dedicated member of staff for our social media channels, who will work with you to promote your product or service to our followers through Facebook and Twitter.

Stand Website Show Guide Social MediaLegalex SponsorshipOpportunities

INCLUDED IN THE PACKAGE FOR EVERY STAND

“Convey your message with clarity and stand out from your competition”

Legalex is brought to you by Prysm Professional Limited, a company registered in the United Kingdom, with registered number 07468833 and

with its registered office at Suite 6C Whitefriars, Bristol, BS1 2NT.

To enquire about exhibiting or sponsorship opportunities, please call Tom King

- Event Director on 01179 902005 or email tom.king@prysmgroup.co.uk

If you sell products or services to the Legal

profession, you cannot afford to miss Legalex.