Legal Marketing Association - Crisis Communications Program Slide
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Transcript of Legal Marketing Association - Crisis Communications Program Slide
![Page 1: Legal Marketing Association - Crisis Communications Program Slide](https://reader035.fdocuments.us/reader035/viewer/2022062613/5453691caf795911308b53ed/html5/thumbnails/1.jpg)
Finding the Hose for Your Law Firm's Fire
Crisis Communications 201
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What We’ll Cover F – FACE the fire
I – INTERNET ignition
R – REAL life
E – EXIT doors
H – HELP inside
O – OUTSIDE help
S – SECURITY
E – ELATION
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Face the fire: Where does a crisis strike a law firm?
Alarming reduction in force
Firm investigated by government agency
Partner is convicted of a crime
Your firm gets dragged into a client crisis
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Sharing Your Own Bad News
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The “Face” of Your Firm
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People and resources you must have available
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Best practices with legal crisis communications
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Is it too late when you face a pile of ashes?
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Embracing a crisis
Forces change Exposes hidden problems New plans are created Early warning detection New competitive advantage
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Action steps when back in the office
Plan and Team
Contingency
Real time monitoring
Recovery
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Resources
Stop the Presses: The Crisis and Litigation PR Desk Reference
(Richard Levick, Larry Smith)
In the Court of Public Opinion: Winning Your Case with Public Relations
(James Haggerty)
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Moderator: Tom Ciesielka, President, TC Public Relations [email protected]
Panelists: Maryanne Adams, Director of Client Service & Development, Franczek Radelet P.C. [email protected]
Robin Iori, President, Iori & Associates [email protected]
Joshua Peck, Senior Media Relations Manager, Duane Morris LLP