LEGAL CREATIVITY: TAP INTO YOUR CREATIVE ......professionals tap into their creative potential for...

LEGAL CREATIVITY

Start reimagining the customerjourney in the legal world.

LEGAL CREATIVITY: TAP INTO YOUR CREATIVE POTENTIAL TO DELIVER A BETTER LEGAL EXPERIENCE

LEGAL CREATIVES

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LEGALCREATIVES.COM CREATED BY TESSA MANUELLO, CEO & FOUNDER LEGAL CREATIVES

Reimagining the customer journey in the legal field is crucial to stay relevant and to succeed in this increasingly competitive market. Tapping into our creative potential is one of the most promising opportunities, if not the most compelling opportunity, to deliver a better legal experience. A legal experience that can best meet customer’s needs and make legal professionals feel more fulfilled in their careers too. What if contracts were drafted in a way that would focus more on helping clients reach business outcomes and less on protecting clients if things go wrong? How can legal services add value to clients? Legal service providers must focus more on matching the needs of their customers and on making their customer journey more practical from a business perspective as well as more enjoyable from a personal standpoint. This is central to our mission at Legal Creatives. To help legal professionals tap into their creative potential for them to be innovation-ready, so they can reimagine the legal experience they offer to their clients.

WHY REIMAGINING THE LEGAL EXPERIENCE Business today is all about the user experience, and yet the legal industry remains behind the curve. The user experience is the overall experience of a person using a product or a service that encompasses all aspects of its interaction with a company. In a world that is becoming increasingly digital and technological, legal service providers delivering an outstanding customer experience are more likely to sustain and to thrive.


LEGAL CREATIVITY

HOW TO TAP INTO YOUR CREATIVE POTENTIAL Legal Creatives Academy members deliver a refreshingly new experience of legal services on the basis of a unique vision they are able to develop by tapping into their own creative potential. Following our structured creative process, reimagining how contracts are negotiated and drafted and how legal services are delivered gets easier. Making the client journey satisfying is not just possible but it can be fun too.

Sarah, a construction lawyer from the UK and our Academy member, is drafting contracts in less than 500 words. The contracts she designs for her customers builds trust, avoid disputes and safeguard her client’s business needs. Milene, a tax and business lawyer from Brazil and another Academy member, is using creativity to bring the legal service closer to consumers and to improve the customer experience by making the lawyer a true partner of innovation. Dalia, a prospective lawyer, illustrator and concept designer from Germany, draws visual notes on topics at the intersection of law, technology and design in order to make knowledge and information transfer more user-friendly.


LEGAL CREATIVITY

WHAT IS LEGAL CREATIVITY REALLY

Cost is the most challenging aspect of legal services because of its unpredictability. The billable business model tends to make costs increase which can seriously diminishes the quality of the user experience. Accessibility today is not just about affordability. It is also and mostly about predictability. Thus, the opportunity consists in increasing the predictability of the costs through innovative business models. The second element to consider to improve the user experience is the legal process. Today, clients want to participate in their legal projects, they need to know in advance when they can participate and how they can do so. The legal process in place needs to be simple and engaging. This can be achieved easily through the use of technologies. The third and last element of a better legal experience is the perceived outcome or value of the legal service. The outcome refers to the value unlocked by clients using the legal service. The greatest opportunity for service providers is to increase the perceived value of the legal service from the user perspective and to deliver exactly the promise communicated.


To envision a better legal experience, service providers need to make clear choices on each of the three elements that matter the most to customers and provide clarity and predictability on legal costs, process and outcome.

LEGAL CREATIVITY

WHAT IS LEGAL CREATIVITY REALLY

The objective is to make the customer journey more satisfying for the clients by bringing more value, making processes both transparent and participatory, and costs more predictable. The research we’ve done at Legal Creatives clearly indicates that creativity is a science that can be learned and put into practice in different contexts, including in the legal context. Creative skills can be enhanced by lawyers. Highly creative lawyers definitely stand out because of their capacity to constantly improve existing models through imagination. Creativity enables them to develop and implement new solutions capable of generating a better experience for their clients and better results for their firms. In a full Legal Creatives process, lawyers get not only to work on costs, process and outcomes but also to improve their creative skills. They are better equipped to find new solutions, that are original and relevant. Legal Creativity allows for promising ideas to flourish to improve the legal experience in a practical manner.


Once the positioning related to cost, process and outcome is completed, the creative work can be initiated. Reimagining the legal experience means finding creative ways to deliver legal services.

LEGAL CREATIVITY

EXAMPLES OF THE IMPACT OF LEGAL CREATIVITY

Contacts are negotiated in an adversarial mindset resulting in long and technical documents that are not relevant to support the relationship nor to maximize success. We used the Legal Creatives methodology to re-design contacts. Together with Sky Contracts, we gathered the legal community of the Nordic countries and engaged them in a full day of creativity. The solutions were a set of new contractual tools in an easy- to-use digital format. Equipped with a shared dashboard, the new tool include deadlines for delivery, automatic reminders, triggers with rewards and sanctions, as well as minutes in videos.


"Contracts drafted with a creative mindset are more adequate to fulfill clients' needs." - Tessa Manuello Founder of Legal Creatives

"It was a fantastic experience to understand that this method can be used to actually draft contracts. It's a way of working that I will apply in the future in my job, everyday." - Lotta, Lawyer & Founder (Sweden)

Ready for a conversation today? Email now [email protected]

LEGAL CREATIVITY


Annual corporate filings are a repetitive task that can generate many administrative tasks and follow ups. Conducting the full Legal Creatives cycle in 2 days, the process started with interviews to identify the bottlenecks and pain points of corporate filings. The solution was a new workflow incorporated in an online tool. Equipped with admin and user dashboards, the new tool includes timeframes, approvals and automatic reminders. The tool is interactive, engaging and business- friendly and is also mobile optimized for easy, on-the-go use by partners and stakeholders.


"Creativity can free resources inside legal departments for lawyers to spend more time on value-added work." - Tessa Manuello Founder of Legal Creatives


"Good and efficient session, with a great outcome!" - Gregor, General Counsel (Germany)

LEGAL CREATIVITY


We recently used the Legal Creatives methodology to help reduce the access to justice gap in Mexico. Together with the help of the Legal Hackers Monterrey founder, we gathered the community in Mexico and beyond and engaged them in the process of reimagining the legal service delivery model for housing issues in Mexico. 20% of Mexicans experience legal problems relating to housing. Conducting a 120-minute sprint, the solutions participants found were prototypes of digital tools, with easy to use interfaces that encapsulated processes designed to simplify the user journey in resolving housing issues.


"Creativity can improve the customer journey and also help reduce the access to justice gap." - Tessa Manuello Founder of Legal Creatives


"The Sprint was key to the success of the event." - Gemma, Lawyer & Founder Legal Hackers Monterrey (Mexico)

LEGAL CREATIVITY

START TODAY REIMAGINING YOUR LEGAL EXPERIENCE Great innovators are not born, they are created. By following a structured creative process and taking simple exercises designed to enhance creative skills, lawyers can enhance their creativity. Doing so, they can easily improve or reinvent their customer journey they offer to their clients. Thinking creatively about the legal experience leads to competitive advantages which hold the potential to generate growth beyond measure.

Connect with Tessa Manuello on LinkedIn.

Founder of Legal Creatives, Tessa is helping the legal industry reimagine the legal experience in the digital era.

She regularly consults and delivers deeply engaging, thought-provoking and highly motivational experiences for international audiences, connecting the dots where

nobody does with creativity.

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FOR MORE INSPIRATION

legalcreatives.com

Ready to move forward? Join the Academy

legalcreatives.com

Prefer to talk today?

[email protected]


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