Legal BloggingHow to Educate and Attract New ClientsA Conversation with Grant Griffiths

To Blog . . .--build trust & reputation

--educate your audience

--answer their questions

--generate business

Or Not to Blog

Professional Service Firms

--don’t want to admit they must market

at all

--reluctant to try something new

--don’t want to give away anything free

Talk With Your Audience

Good Content is an

Art

The Art of

Conversation

Focus on Your Target Market

What is your legal practice area?

What segment of the market do you want to serve?

What information do they need to do their jobs?

Good Content – Exchange Information

Clients Have Questions Answer Them

Where do I go?

What do I do?

What are the rules?

In person & Online

Give information

Provide Solutions

Help them through process

Same questions are online

Manage Your Blogging Time

Record you blogging content ideas in one place

Dedicate blogging time on your calendar

Create Editorial Calendar to schedule posts

Use an offline blog client (blogjet.com, ecto.com)

How to Go Viral

Link to other Blogs

Comment on other

Blogs

Continue another blog’s

conversation

Blog often Google Loves New Content

Use Social MediaChoose your favorite channelsBecome a source of information

on those channelsFollow FLEE• Find your conversations• Listen to those conversations• Engage in the conversations• Encourage your audience