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![Page 1: Leeds Metropolitan University Faculty of Business and Law Evening Guest Lecture Series - Helen Standing social media and personal branding 06.12.2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/554c465bb4c90530668b5338/html5/thumbnails/1.jpg)
Social media and personal branding:Power your personal brand for 2013
Helen Standing, Director, ngage Comms
![Page 2: Leeds Metropolitan University Faculty of Business and Law Evening Guest Lecture Series - Helen Standing social media and personal branding 06.12.2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/554c465bb4c90530668b5338/html5/thumbnails/2.jpg)
A bit about me• Masters in PR• In-house, global consultancy and
small agency experience• Outstanding Young Communicator /
PRWeek Top 29 Under 29• CIPR regional Treasurer• Founding Director, Engage Comms• Part Time Lecturer, Leeds Met• Love spending time with friends,
going to festivals, travelling and food!
![Page 3: Leeds Metropolitan University Faculty of Business and Law Evening Guest Lecture Series - Helen Standing social media and personal branding 06.12.2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/554c465bb4c90530668b5338/html5/thumbnails/3.jpg)
The evolution of personal branding• “Try not to become a [wo]man
of success, but a [wo]man of value” (Einstein)
• "The reinvented you and the reinvented me will have no choice but to scramble and add value in some meaningful way” (Tom Peters)
![Page 4: Leeds Metropolitan University Faculty of Business and Law Evening Guest Lecture Series - Helen Standing social media and personal branding 06.12.2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/554c465bb4c90530668b5338/html5/thumbnails/4.jpg)
Why bother with personal branding?• When was the last time you Googled yourself?
Prospective employers and other professional contacts will!
• Most career/personal development opportunities aren’t advertised in traditional ways – you have to find them!
• If you’re not visible, how do you expect to get found?!?!
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2013: The year of the personal brand• No longer a ‘job for life’ or ‘9 to 5’
as the norm• Post-recession – ‘sink or swim
mentality’• Bankers, MPs and phone hacking
journalists – increased focus on individual accountability
• The social media revolution – everyone’s a publisher
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Doing your own PR• Do your research and back up what you say with
evidence – it’s about who you know AND what you know!
• Tailor yourself to the audience• Be useful/of value to others – ‘what’s in it for
them?’ ‘So what?’ ‘Why would they care?’• Be transparent, ethical, open, honest and
reliable• CSR – give something back
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Developing your personal brand strategy
• Define your professional and personal goals in the short, medium, long term
• What is your niche? What do you have to offer that is of interest to others?
• Who do you need to be visible to?• What 3 words do you want them to think when
they come across you?• How can you get noticed and be of value to
them?
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My personal brand• My personal and professional goals– Be well respected and memorable as a leading
PR/comms professional in Yorks– Maintain good work/life balance and
relationships• How I want to be defined– Curious: eager to soak up info and embrace
opportunities, versatile– Energetic: passionate, sense of humour,
memorable– Down-to-earth: transparent, straightforward
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Building your online personal brand• Come up with a personal brand statement that focuses
on your USPs – don’t try to be ‘all things to all men’• Choose which platforms/channels to set up profiles on
– make sure you are visible but focus on what you can manage on an ongoing basis
• Adapt your persona/profile for different platforms and audiences – but maintain some consistency across the board
• Bring your brand to life using engaging images/look and feel and add a personal touch!
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Managing your online personal brand• Work smarter, not harder• Do your research – watch and listen, don’t just talk!• Stay at front of mind but don’t spam• Be useful, polite, approachable and friendly – and
always think ‘what’s in it for them?’• Be genuine and get across your personality – but
know where to draw the line when it’s public• Ask questions and take part in conversations – but
only where you can add something meaningful
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Content is king… so act like royalty!• A strong personal brand is not just about
reputation – it’s about influence!• You have to have something to say to get noticed
– but what you say has to be of VALUE• It doesn’t have to be your original content – you
can share other people’s content to be useful• Keeping your finger on the pulse – don’t
underestimate the power of social media as a content research tool
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The risks – how not to damage your reputation
• Apply basic common sense and principles of professional conduct and ethics
• Don’t be political, rude or negative and don’t unnecessarily antagonise people
• Don’t use social media to ‘spam’ or sell• It’s public/indelible – if you wouldn’t shout it in
the office/street, don’t publish it online!
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Power your personal brand for 2013• Ebook by Engage Comms –
coming soon on Amazon• How to build and manage a
personal brand that will make you stand out in 2013 by working smarter, not harder
• Follow our blog and Twitter account for updates
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Let’s carry on the conversation!
@helenstanding / @engagecomms on TwitterFind me and Engage Comms Ltd company page on LinkedIn
www.engagecomms.co.uk/blog [email protected]