Leeds Bradford Airport Advertising · advertising in airports 61% of passengers are interested in...
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Leeds Bradford Airport Advertising
Transcript of Leeds Bradford Airport Advertising · advertising in airports 61% of passengers are interested in...
Leeds Bradford AirportAdvertising
CONTENTS
3 Why Airport Advertising?
4 Leeds Bradford Airport Key Facts
5 New Terminal in 2023
6 Leeds Bradford Airport – A Unique Opportunity
7 Audience Breakdown
8 Business Flier
9 Advertising Opportunities – Business
10 Destinations
11 Airlines & Tour Operators
12 Past & Present Advertisers
13 Testimonials
14 Media
29 Creative Opportunities
36 LBA Website
40 Contacts
WHY AIRPORT
ADVERTISING?
Mindset Dwell-time Branding Entertainment
18%higher response rate vs. roadside
advertising
67%expect to see international brands at
the airport
21%higher response rates to digital ads vs.
static
71% say they have time to read advertising
messages
85%of passengers are open to finding
out about new products and
services at airports
Increaseddwell time allows opportunity for
passengers to absorb your ad message
and remember your brand in future
91%agree that brands benefit from
advertising in airports
61%of passengers are interested in
downloadable coupons and offers
85% of passengers enjoy airport advertising -
the positive mindset of passengers means
they more receptive to advertising
2.5 hoursAverage dwell time at airport –
higher than rail, underground and
bus stops
92%of passengers agree that airport
advertising increases a brand’s
international status
66% of passengers want to download
entertainment
Fast growing regional airport 22% passenger growth
over the last 5 years
4 million passengers flew via Leeds Bradford Airport in
2019
£ £150 million investment in a brand new terminal for 2023
70 direct-flight destinations, including hubs with
onward worldwide connections (Amsterdam Schiphol and
Dublin)
2,700 staff work at the airport across 50 businesses
New destinations announced for 2020
LEEDS BRADFORD AIRPORT: KEY FACTS
BRAND NEW TERMINAL COMING IN
2023Designed for
environmental
sustainability
BREEAM
Sustainability
Standard, which is
awarded only to the
most environmentally
efficient buildings
internationally.
Completion of the
terminal would also
enable LBA to meet
its target of net zero
carbon emissions
from airport
operations by 2023
21% growth forecast
for LCR economy
over 10 years
Increased long-haul
destinations = more
affluent fliers
Serving up to
7 million
customers
1st new terminal
in the UK since
Heathrow T5
LEEDS BRADFORD AIRPORT: A UNIQUE OPPORTUNITY
Location Business Audience Airport
Footfall
LargestUK economy outside London
139kpassengers annually using the 3
premium airport lounges
2nd place in the Ernst Young Attractiveness
Survey, making Leeds one of the most
appealing cities for foreign investment
Centrallylocated in the UK, within the
affluent Golden Triangle, with
excellent travel links to key cities
21% growthpredicted for the Leeds City Region’s
economy over the next 10 years
51% C2DEsocio-economic group – over
481k people
2.9 millionpassengers during the
summer months, May – Sept
12 million people within a 100 mile
catchment radius
£69 billion GVAstrongest performing regional economy
outside London
49% ABC1the highest proportion of affluent
passengers outside London
4 million passengers through Leeds
Bradford Airport annually
30 milesfrom York, England’s largest
inbound tourist city outside London
AUDIENCE BREAKDOWNA
ge
bre
akd
ow
n o
f L
BA
pa
sse
ng
ers 45% 55%
11% of our passengers travel to
domestic destinations
89% of our Passengers Travel to
International Destinations
Socio-
economic
groups
AB 19%
C1 30%
DE 29%
C2 22%
84.8% of passengers are UK
residents
15.2% of passengers are resident outside
the UK
0% 5% 10% 15% 20% 25% 30% 35% 40%
0-19
20-34
35-59
60+
Source: JCDecaux Airport Business Traveller 2 Survey 2013 ; JCDecaux Airport AER
BUSINESS FLIER
46%of business travellers are from AB socio-economic group
69%of business travellers expect to see business and
corporate advertising
DECISION MAKERSin every area of spend
within their company
TECH SAVVYearly adopters of new technology,
with an international focus
60%of business travellers agree that airports are the most
effective place to advertise International B2B brands
BUSINESS OPPORTUNITIES
Great environment for corporate, finance and technology
advertising
of airport advertising revenue
came from technology advertising20%
70% of business travellers agree that global brands fit
the international profile of airports
66% of C-suite business travellers expect to see B2B
advertising in airportsB2B
47% of business flyers agree that it would be relevant
to see advertising for finance deals at the airport
when returning home from a trip
£
DESTINATIONS
Austria
Salzburg
Bulgaria
Bourgas
Croatia
Dubrovnik
Pula
Split
Cyprus
Larnaca
Paphos
France
Bergerac
Grenoble
Limoges
Nice
Paris
Greece
Corfu
Crete
Halkidiki /
Thessaloniki
Kefalonia
Kos
Rhodes
Zante / Zakynthos
Santorini
Skiathos
Hungary
Budapest
Ireland
Dublin
Italy
Naples
Pisa
Rome
Venice
Verona
Latvia
Riga
Malta
Malta
Netherlands
Amsterdam
Poland
Gdansk
Krakow
Warsaw
Wroclaw
Portugal
Faro / Algarve
Lisbon
Spain
Alicante
Almeria
Balearic Islands
Ibiza
Menorca
Majorca
Barcelona
Canary Islands
Fuerteventura
Gran Canaria
Las Palmas
Girona
Malaga
Murcia
Reus
Switzerland
Geneva
Turkey
Antalya
Bodrum
Dalaman
Izmir
UK
Newquay
Southampton
Channel Islands
Guernsey
Jersey
Dubrovnik - CroatiaAmsterdam - NetherlandsVenice - ItalyTenerifeSalzburg - Austria
AIRLINES & TOUR OPERATORS
PAST & PRESENT ADVERTISERS
Having dealt with several Advertising
teams previously both in house and
external, I found LBA team and Martin
especially, to be an extremely personable
contact who was open to talk about ideas
he had that fit my requirements and more
importantly to be flexible and look at any
ideas I had that weren't part of his current
advertising space.
I'll definitely be looking for future
opportunities to advertise at LBA.
Laura James, Area Manager
Enterprise Car Hire
TESTIMONIALS
For some time we have been looking for the
perfect place to catch the eye of existing and
future clients. Most of the options were
prohibitively expensive and the statistics on
actual “viewers” were unreliable or non-
existent. That was the case until we
discussed marketing opportunities with
Martin’s team at LBA.
The airport offered us a great location for our
“Welcome to Yorkshire from Blacks” poster
at a sensible price and could guarantee that
over 1.5 million people per annum would
walk past the signage. The first feedback we
got was within an hour of the signage being
installed and we have had regular comments
each week since.
It’s usually difficult to measure the
effectiveness of advertising but the results
from LBA have convinced me that this
method of advertising is getting results.
Chris Allen, Managing Partner
Blacks Solicitors LLP
It’s so refreshing to work with Martin and the team
at LBA. They offer a flexible and pro-active
service, working alongside us to help achieve our
objective.
Plus, thanks to the ongoing expansion of the
airport we expect to see a steady increase in
enquiries generated too.
All in all, a great experience.
Sharon Robinson, Marketing Leader
Stratstone BMW & MINI Group
As a business with 5 venues in Yorkshire, Leeds
Bradford Airport has proved a prime advertising
location for us and due to the mass footfall we
continue to advertise at the airport year on year.
We have always found the team a pleasure to
work with and helpful in ensuring our objectives
are achieved.
Rachel Hobson, Marketing Manager
Napoleons Casinos & Restaurants
MEDIA
48 SHEETS ROADSIDE
Location
Harrogate & Leeds Road
Located at the side of the runway on
the busy A658 Harrogate/Leeds
Road, one of the busiest routes in and
out of Leeds
Advantage of targeting both airport
traffic and the general public
Sites
2
Average footfall/traffic: Please speak
to sales team
From £2,000 per month
ROADSIDE
Location
Terminal Exit Road
Located on the main terminal exit
road, opposite car park exits and
terminal drop-off zone
All existing taxis and buses and
coaches, as well as passengers
utilising our meet & greet facility also
pass this point
Sites
6
Average footfall/traffic: Please speak
to sales teamFrom £1,000 per month
48 SHEETS (ILLUMINATED)
Location
Whitehouse Lane
Prominently located on the public
main road running parallel to the
airport, all incoming and exiting traffic,
as well as general public pass this site
Location is backlit in the hours of
darkness
Sites
2
Average footfall/traffic: 89,000 / week
From £1,500 per month
Location
Premium sites on front of terminal, located at
main exit/entrance points
Large, high impact, high traffic site at the front
of the main terminal, seen by all arriving
passengers, close to pick-up and drop-off zone
Opportunity for high impact creative
Sites
2
Average footfall/traffic: 87,000 / week
Please speak to our advertising team
TERMINAL FRONT ADVERTISING
DOUBLE-SIDED WALL WRAP
Location
International Arrivals / Check-in Hall B
Located next to Check-In Hall B, servicing all Jet2
flights and accounting for a large proportion of all
outbound passengers, this site is also viewed by
all arriving passengers from international
destinations, as well as high footfall awaiting
arriving flights
Site also benefits from substantial dwell time of
patrons utilising Café Ritazza directly opposite
site
Sites
1
Average footfall/traffic: 38,000 / week From £1,350 per month
ILLUMINATED LIGHT BOXESDEPARTURE WALKWAY
Location
Departures Walkway
Located post security and prior to all terminal
restaurants & retail outlets, site also benefits from
recently extended bar directly opposite, offering
substantial dwell time
All departing passengers must pass this point
Sites
5
Average footfall/traffic: Please speak to sales
team
From £900 per month
VIP LOUNGES
Relaunched in 2020
Opened in April 2018, our newly established pre-flight
VIP lounges
Previously housing two lounges for both leisure and
business travellers, our new development now
includes three lounges:
The Yorkshire Lounge
Relaxing, welcoming, leisure
The White Rose Suite
Quality, comfortable, business
The Aero Club
Luxury, exclusive, premium
Catering for our full range of travellers, you can relax &
dine either buffet-style, through to table service dining,
with exciting views of our runway
Please speak to our advertising team to
discuss opportunities in the three lounges
6 SHEET POSTERS
Location
4 internal sites
3 external sites
Located at key points throughout the terminal,
including at the entrance to our entrance to the
restaurants and bars, next to our largest baggage
reclaim carousel and on the exit road as you
leave the terminal
Sites
7
Average footfall/traffic: 38,000 / week From £500 per month
VINYL WALL WRAPSARRIVALS WALKWAY
Location
International arrivals walkway
Located on our international arrivals walkway
prior to passport control, site often benefits from
substantial dwell time
All passengers arriving on internationally
originating flights pass this point
Sites
7
Average footfall/traffic: 36,000 / week
From £900 per month
VINYL WALL WRAPSPASSPORT CONTROL WALKWAY
Location
Passport control walkway
Located on our international arrivals walkway at
passport control, site benefits from
considerable dwell time
All passengers arriving on internationally
originating flights pass this point
Sites
3
Average footfall/traffic: 36,000 / week
From £1,000 per month
CREATIVE WINDOW WRAPSARRIVALS WALKWAY
Location
International arrivals walkway – passport
control
Located on our international arrivals walkway
at passport control, site benefits from
considerable dwell time
All passengers arriving on internationally
originating flights pass this point
Sites
2
Average footfall/traffic: 36,000 / week
From £900
per month
DIGITAL SCREENS
Location
36 screens at key locations throughout the
terminal
Each screen plays 6 x 10 second adverts on a
continuous loop of 4 rotations, meaning you can
display up to 4 varying versions of your brand
message on one screen and still be seen for 10
seconds every minute
All screens have full video content playback
capability
Change your creative as often as you like
throughout your campaign, at no extra cost
Sites
36
Average footfall/traffic: Please speak to sales
team
Speak to the Advertising Team about the
range of digital packages available
DIGITAL SCREENSBAGGAGE RECLAIM
Location
10 synchronised screens play in our international
baggage reclaim hall
Each screen plays 6 x 10 second adverts on a
continuous loop of 4 rotations, meaning you can
display up to 4 varying versions of your brand
message on one screen and still be seen for 10
seconds every minute
All screens have full video content playback
capability
Change your creative as often as you like
throughout your campaign, at no extra cost
Sites
10
Average footfall/traffic: Please speak to sales team
Speak to the Advertising Team about the range of
digital packages available
DIGITAL VIDEO WALL
Location
Check-in Hall A
Located in the heart of Check-in Hall A, this site
benefits from considerable dwell time of those
passengers checking in for their flights
Also situated at the entrance to security, this site
is passed by every departing passenger
Sites
1
Average footfall/traffic: 38,000 / weekSpeak to the Advertising Team about the range of
digital packages available
CREATIVE OPPORTUNITIES
LOUNGE SPONSORSHIP
Location
High dwell time
Perfect place to target the premium Leisure &
Business passenger
3 VIP lounges catering for the leisure and
business passenger
Sites
The Yorkshire Lounge
Relaxing, welcoming, leisure
White Rose Lounge
Quality, comfortable, business
Aero Club
Luxury, exclusive, premium
Average footfall/traffic: Please speak to sales
team
Please speak to our advertising team to
discuss opportunities
RUNWAY TO TERMINAL BUSES
Location
Full size buses transporting passengers form
Aircraft to Terminal
Bespoke creative opportunities available
including full wraps
Opportunity to target passengers at point of
return
Sites
13
Average footfall/traffic: 38,000 / week
Please speak to our advertising team to
discuss opportunities
AIR BRIDGE
Location
Airbridges that take passengers from Aircraft
direct into the Terminal
Various opportunities available including full
wraps both internal and external
High impact premium sites
Sites
2
Average footfall/traffic: Please speak to sales
team
Please speak to our
advertising team to
discuss opportunities
STAIRS & ESCALATORS
Location
Full take over of stairs and escalators
Located in both departures and arrivals giving
opportunity to target passengers at key points
High impact creative opportunity
Sites
2
Average footfall/traffic: 76,000 / week Please speak to
our advertising
team to discuss
opportunities
BAGGAGE CAROUSEL THEATRE
Location
Baggage Reclaim Hall
All arriving international passengers will pass through this
hall, either to collect their luggage or on their way to passport
control
Opportunity
Various opportunities available including:
Ability to attach a 3D object to the carousel so it appears
continuously while passengers are waiting for their bags
Option to attach a design on to the carousel e.g. casino
roulette design
Link carousel creative with brand messaging on the sides of
the carousel and on the digital screens around the reclaim
hall
Average footfall/traffic: 36,000 / week
Please speak to our advertising team to
discuss opportunities
CREATIVE PILLAR WRAPS
Location
Pillar wraps located at main Terminal entrance
Mixture of arriving and departing passengers, all
departing passengers must pass here
Opportunity for high impact creative
Located near very busy retail units
Sites
3
Average footfall/traffic: 96,000 / weekPlease speak to our advertising team to
discuss opportunities
LBA WEBSITEwww.leedsbradfordairport.co.uk
2.4 millionUnique users annually
200,000 pcm
16.1 millionPage views annually
1.34m pcm
5.2 millionWeb sessions annually
250k – 750k pcm
Top 5 pages1. Arrivals
2. Departures
3. Homepage
4. Destinations
5. At the airport
27,000Followers
36,000Followers
4,000Followers
6,000Followers
LBA WEBSITEwww.leedsbradfordairport.co.uk
Leaderboard and MPU
• IAB standard Leaderboard and MPU format
• High visibility – above the fold
Targeting options
• CPM: Run of site (ROS)
• CPM: Audience targeted (demographic / geo)
• Tenancy
LBA WEBSITEwww.leedsbradfordairport.co.uk
See what’s just landed • Native Story / Branded Content
Targeting options• Tenancy
Content must be supplied
CONTACT US
0113 391 3293 / 07525 639 454
GIG Retail are LBA’s partner, operating as Leeds
Bradford Airport Advertising for media sales,
planning, insights and creative solutions.
Leeds Bradford AirportAdvertising
