Google Plus Pages for Brands and Businesses: What Now? What Next? - webinar
Lee Smallwood, Search, Google+ for businesses and brands
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Transcript of Lee Smallwood, Search, Google+ for businesses and brands
![Page 1: Lee Smallwood, Search, Google+ for businesses and brands](https://reader036.fdocuments.us/reader036/viewer/2022070518/58e735401a28ab49038b4691/html5/thumbnails/1.jpg)
Social Search (SEO)& Social Signals
#Gplusbrands
![Page 2: Lee Smallwood, Search, Google+ for businesses and brands](https://reader036.fdocuments.us/reader036/viewer/2022070518/58e735401a28ab49038b4691/html5/thumbnails/2.jpg)
• Imagine if Google disappeared tomorrow…it would be annoying BUT would you find ways to fill in the gap… ?
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Overview
• Evolving with Google• Is SEO dead?• The ripple effect?• 3 key G+1 actions to implement immediately
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The lines between Social and SEO are blurring.
Evolving with Google
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Evolving with GoogleThe problem• Twitter &
Facebook are private clubs
• Google can only use signals it can see and can crawl– Nofollow– Dofollow
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IMAGINE not having to worry about anonymous blog spam because you know exactly who the person is that wrote the article or comment
= GREATER accountability and a better web.
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Evolving with Google
• Social Search (SEO): really interesting because it’s one of the areas where you don’t have to necessarily optimise for search engines
• It’s new, interesting & future proofing
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Move from an anonymous web to a web in which everybody has at least some idea of the reputation of an author
Is SEO dead?
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Is SEO dead?Some believe that Apple will displace Google as the search engine of choice with its new Siri technology
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The ripple effect
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3 key G+1 actions to implement immediately
1. Put your keyword(s) in profile links
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• Not logged into Google
• No backlinks • Ranking achieved
using social media only
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3 key G+1 actions to implement immediately
2. Claim your content using - rel="author
Rich Snippits<a href=”[profile_url]?rel=author”>Google+</a>
The + at the end of the ‘anchor text’ is important!
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Finally…
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Increase the number of social signals linking back to your content
ASK !!!
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Social Search (SEO)& Social Signals#Gplusbrands
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