Lee Debuse

Professional Wakeboarder

and

2012 Season

LDBwakeschool is going in to its 5th year and is growing bigger every minute. As well as being the founder and owner, I deal with customers and bookings on a daily basis.

Being actively involved on the day to day running helps me to promote myself, all sponsors and the school itself to new and existing customers. As the face of the company, I speak to the public in person as well as through media such as advertising and coverage which in turn helps to push my status as being one of the UK’s top wakeboard schools.

As head coach I deal with customers at all levels of riding, from novice to professional. I am now part of the Wakeboard UK coaching committee. Some of my duties involve coaching the British National team.

I also put back into the sport by sponsoring a handful of upcoming riders, two of these have become national and European champions in 2012. Having these under my banner also helps boost my profile in the sport.

WWW.LDBwakeschool.com

LDB Wakeschool

• Website 3000+ hits pcm• 50,000 visit Thorpe lakes site annually, the home of JBski and LDBwakeschool• Deal with, on average, 35 customers a day. The time I speand with them allows me to build a good personal relationship which reflects on my sponsors and profile. Part of my 2012 promotion, the print ad (left) featured in• 5 issues of Syndicate wake mag• The Ride Guide• Wake Basics• And various online press

LDB Wakeschool

Facebook• Lee Debuse 2552 friends• LDBwakeschool 1041 friends• Lee Debuse Athlete page 388 fans• LDBwakeschool group page 689 member

Twitter • @LDBwake 462 followers.

All social network sites are linked together and updated daily.Regular posts include news, photos and links to promote sponsor brands.

Often profiled on current sponsors networks

Fox- Facebook 3,7mil Twitter 32k

Liquidforce- Facebook 25k Twitter 9k

Social Networks

Blog

I write a blog on the events and activites I get up to.

Throughout my regular posts, I actively promote my sponsors by reviewing products, promoting events and generally speaking positive about them.

Riding in Orlando Florida, photo shoot.Liquidforce Print Ad

Contour Camera - online video ad

Magazine and online

Event/Activity Info Presence Media

London International Boat Show - Excel Centre, January

3 demos per day for 2 weeks20,000 spectators over 2 weeks

1 of 4 riders performing demo’s in front of thousands of spectators over entire boat show

3x Videos - Syndicate Wake + other websites4x photos in local papers1x front cover on local paperMultiple web articles inc photos

Team Relentless trip through Holland and Germany.

A week long trip through Europe which involved filming, photoshoots and visiting several wakeparks and events.

1 of 5 riders on the trip

2x podcasts8x mag article3x web articleMultiple mag photosExcessive video coverage

1st stop of the AOD wakeboarding tour.

The most popular grass roots tour in the UK, with riders from all over the country travelling to compete.40+ riders

Organised/run and hosted by myself @LDBwakeschool.

Photos, online video and blogMagazine articlesFully branded set with sponsors logos and equipment

Ultra sport / Liquid force demo day

Product demonstration day to promote the latest products, demo equipment and publicise the brand.

Organised/run and hosted by myself @LDBwakeschool,

Event Calendar

Event/Activity Info Presence Media

Fox Lake opening dayScotland

1 of 3 riders invited to the opening launch of Scotland’s first cable park

Riding in demonstrations,Coaching the Scottish freestyle snowboarding team to wakeboard.Filming for web and tv coveragePhotos for magazines and Fox Lakes media

Photos on fox lakes website and flyersArticle and photos in Syndicate magazinePhoto used on their media package and park flyers/pricelist.Rider in their online promo video.

AOD Wakeboard Comp2nd stop

The most popular grass roots tour in the UK, with riders from all over the country travelling to compete.40+ riders

Organised/run and hosted by myself @LDBwakeschool.

Photos, online video and blogMagazine articlesFully branded set with sponsors logos and equipment Large amounts of branding, Web articles Alliance Wake, Syndicate, British Waterski Federation and Wide A Wake.

RAF coaching daysOxford

Spent 2 days with the RAF wakeboarding team

Coaching 12 riders and giving demos in Oxford

N/a

JB Ski kids club

Relentless team helped out at Jbski kids club by riding and coaching the kids

Over 30 children, flags and banners, autographs and photos with all riders

Posters on the run up to event, JB ski news letter sent out to 20,000+

Walk the LineQualifierGermany

Riding in the qualifiers of one of the largest rail event’s in the world

Representing as a team at the end of our team trip through Germany.

Short web video / photos

Event Calendar

Event/Activity Info Presence Media

Relentless Ride Guide photo shoots

1 week of shooting the Relentless Wakeboarding guide

Hugh presence throughout the magazine with many full page sequence shots of trick instructionals

114 page magazine produced, distributed to approx 30,000

Relentless trick tips filming

A couple of mornings spent at LDBwakeschool filming my trick tip with Whitenosugar Productions

An online instructional video.

40,000 hits and still goingVarious wakeboarding sites including Mpora

Wakestock Festival(N. Wales, July)

Europe’s biggest Wakeboard & Music festival15000 at festival site where Pool Gap is located1000 viewing Big Air contest7000+ viewing Boat Contest

Rider in Pool Gap contestRider in Big Air contestOne of four Boat contest judges

Channel 4 half hour showSyndicate Wake MagSports Boat MagMultiple local press pub’sMultiple web podcasts.Various online coverage

Dock stockDublin, Ireland

The first cable in Ireland, Event/competition, linked in with the Tall Ships festival in the center of Dublin.

4 demos per dayphotoshoots Coach and judge at the comp

Podcast for the eventOver 1 million passed thru the event over the weekendBeing one of 2 pro riders there gained lots of attention on the water and with media

Event Calendar

Event/Activity Info Presence Media

RAF coaching daysLincoln

Spent 2 days with the RAF wakeboarding team

Coaching 12 riders and giving demos

N/A

RAF inter service comp

5 day competition / training / party

Over 50 riders attended Relentless supplied product I was there to coach and give demos.

Onsite promotion

FISE festivalMontpellier, France

4 day extreme sports competiton featuring wakeboarding

Over 10,000 spectators with one of the craziest wakepark setups

Online coverageFeatured in wakeboarding press Live web cast

Wakestock pool gap qualifier

Judging the qualifier to let riders through to the Wakestock main event

Over 40 riders 10 making it through

Photos /riding demos

Grass roots tour

Doing demos, coaching, judging. 40 riders 100+ spectators.

Demos, riding, photos,etc

Wake up Brighton Syndicate hotspots

Attending the comp, giving demos and judging

20 riders competing and crowd watching the demos

Promo through wake up Brightons websiteSyndicate wake magazine

Event Calendar

AOD Competition

AOD tour stops

Organised and hosted two stops on the AOD competition tour

Duties included

• overseeing competition as a whole

• running times

• liasing with riders and sponsors

• sourcing prizes

• sourcing judges and mc’s

• ensuring first aid certified

• hosting

• Promoting all brand involved

Alliance Wake

Global Wakeboarding magazine online

Mulitple features throughout the year including videos, photos and interviews

Website

Alliance Wake Magazine - Online

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Magazine full page

Unleashed Magazine - Online

Unleashed

Global Wakeboarding magazine

Multiple features throughout the year including videos, photos and interviews

Website

Online Magazine

Wakepress Magazine

Online International Wakeboard magazine

Featured on the front cover and an 8 page interview with several photos

34,320+ web hits

Online Magazine

Wake Basic Magazine

Wake Basic

Print and Online Magazine

Featured on 16+ pages

Interviews, trick guides and photographs

Featured on iTunes

Wake Basic Magazine

Online

Fox clothing

Facebook page - 133k fans

Mulitple features including videos, photos and interviews

Youtube

Video compilation of AOD tour

Online Video

‘Lads on Tour’

Showreel video

Featured on several relevant websites including Alliance Wake and Holland’s The Bang Clique

Syndicate Wake Magazine

Syndicate Magazine

Global Wakeboard magazine

Several features in the magazine and online including photographs, interviews and video content

Website

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Syndicate Wake Magazine

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Article after placing first in the Ropes and Wires competition

Full page

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Print advert - Liquidforce

2 page spread advertFeatured in all large wakeboard related press

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Print

Featured in print advert for Hannams WakehubAd ran in top wakeboard press etc.

Featured in Fox Lakes Revue article

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Relentless Europe tour

Riders tour through wakeparks in Germany and Holland

Full branded equipment

Coverage in top wakeboard magazines inluding Syndicate

Coverage Relentless social feeds and website

Including video content, photographs and interviews

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Relentless Europe tour

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London Boat Show

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London Boat Show2 weeks in Excel arena

3 demos per day for 2 weeks20,000 spectators over 2 weeks

Coverage in top Wakeboard press including Syndicate (pictured) as well as local papers.

Video content, photographs and interviews

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Syndicate article

Storm article

Organised, wrote and featured in an 8 page article for Syndicate Magazine

Shot at Thorpe Park lakes

Syndicate article

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Print

Powerboat and Rib magazine.

4 page article in the magazine review on my boat and intervue and article on myself.

Branding

As a rider for the companies I support I always make sure that I am representing well by- -wearing specific branded clothing -my boards and helmets are fully branded. -my van is branded as it comes to all of the main events with me it is a great way to gain publicity. - my boat at LDBwakeschool looks great branded up and gets a lot of attention in magazines, my advertising, and is one of the main features of my business.

Branding

The Boat

My Axis A20 is one of the only boats of it kind in the country, the boat gets a lot of attention in boat and wake media which is a great reason to have it fully branded in my sponsors logos, In Febury 2013 LDBwakeschool takes arrival of it Brand new 2013 axis whick will also gain lots of media, This boat will be at exibit at the London boat show In January. Which Is another great reason to get involved with branding.

The boat featured on alliancewake.co.uk

videos

Throughout the season I feature in lots of online Promotional videos.

There are Many videos online from this year, this one is reatured on www.mpora.com got over 23000 hits

Email - LeeDebuse@gmail.com Lee@LDBwakeschool.co.uk

Website - LDBwakeschool.co.uk

Mobile - 07833362733

Contact