LED @ CMD 08 - Zumtobel Group · PDF fileLeading for „High-Brightness-Products“...

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© Zumtobel AG 1 LED Business Innovation in Lighting Roland Michal

Transcript of LED @ CMD 08 - Zumtobel Group · PDF fileLeading for „High-Brightness-Products“...

© Zumtobel AG1

LED Business Innovation in Lighting

Roland Michal

© Zumtobel AG2

Agenda

Examples for applications of the LED technology

Summary and Outlook

How will LED change our business?

Zumtobel´s approach in the LED business

© Zumtobel AG3

Agenda

Examples for applications of the LED technology

Summary and Outlook

How will LED change our business?

Zumtobel´s approach in the LED business

© Zumtobel AG4

Advantages of the LED technology

LED is a disruptive technology in the field of lighting

Low energy consumption• Energy conversion efficacy

Full color control• Hugh color variety• Fast color changes• Stable color temperature• High color saturation

Directed Light emission• No reflectors required• Reduced heat dissipation• No UV emission

Multiple Life Time• > 50.000 operating hours• Extended maintenance intervals

Compact dimension• Full design flexibility• New luminaire designs• New applications

Robust• Stable against vibration• Stable against any impact• No glass housing

Enviromental sustainability• No mercury• Low disposal costs• Low transportation costs

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LED = Energy Savings

Bringing added value to the customer

Application: Signage• 90% energy saving• project Total patrol stations• 17000 patrol stations world wide

Application: Vitrines• 50% energy saving• flexible colors• no glass, no mercury

Application: Retrofit lamps• 80% energy saving• improved color feeling

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LED = Full Color Control

Bringing added value to the customer

LED chip produces blue lightPhosphor coverts blue light to white light

White light is generated by mixing R-G-BLED technology enable full control on mixing LED light is highly saturated ...

... Generating emotional impact on people

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LED is generating a paradigm shift in the value chain of lighting

Valu

eC

hain

„LED lamps“

„LED lightengines“

„LED luminairs“

„LED solutions“

Lamps

Ballasts and controls

Luminairs

Lighting Solutions

Valu

eC

hain

Tradional value chainin the lighting industry

Zumtobel Group

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Agenda

Examples for applications of the LED technology

Summary and Outlook

How will LED change our business?

Zumtobel´s approach in the LED business

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The market for LED application

Zumtobel has a selected market approach

LED MarketAutomotive

Signs and Displays

Signals (Traffic)

Mobile Appliances

Luminaires Façade Street Emergency

Illumination !

!

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IPR is a key topic for growing the LED Business

Working in strong partnerships and heading a technology networkZumtobel holds powerful IPR in the field of white color conversionFuture generation of IPR shall occur in selected areas

White color conversion

Optics

Thermal management

LED luminaires and LED applications

LED IP Patentas of 2007

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2004 2005 2006 2007 2008E 2009E 2010E

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f LED

IP P

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t Philips

Osram

Agilent-Lumileds-HP

GE-Gelcore

Matsushita-Toshiba

Z-Group (Goal)

Z-Group (Standard)

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Zumtobel access to LED chips

Strategic Partnership

Zumtobel is stepping into the field of LED light sourcesStepping into the manufacturing of LED chips is not feasibleFocus on strategic partnerships with leading LED chip manufacturesWorldwide 5 companies own and share the required IP for LED chipmanufacturingZumtobel selected two strategic partnerships

CREELeading for „High-Brightness-Products“

Leading in lm/W

Toyoda GoseiLeading for low and medium power range

Strong link by the Joint Venture LEXEDIS

Access to the strong IP-portfolio of TG

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1mm² chip, 350mA, RT, Tc=40°C, steady-state operation, Globe Top

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Time

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History Extrapolation/Roadmap

Roadmap Zumtobel LED High Power

6500K white globe top, Ra=75

IncandescentHalogen

CFL

FL

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TA Optoelectronics, Lexedis and Ledon were the LED pioneers

Starting the growth of the LED Business

Development, production and sales of LED luminaires and

lighting solutions

Founded in December 2005

Specialist in applications for innovative lighting solutions based on LED technology

Target group: general lighting industry and new fields of application

Jan 2007: Takeover of business activities of my-tronic GmbH,Germany

Founded 2001 in Jennersdorf,Austria

Research cooperation with the Johanneum Institute in Graz, Austria

LED modules and controls

European market leader for LEDs in sign lighting

OEM supplier to luminaire manufacturers all over the world

Development, production and sales of LED components

Development, production and sales of LED light sources

Founded in the summer of 2005

JV between TridonicAtco and Toyoda Gosei

Development and production of high-power white LED light sources

Use of LED light sources for general lighting purposes, automotive and tansportation

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Zumtobel LED Division

Continue the growth of the LED businessAdvantages of the LED start-up companies

Highly specialized companies enabled fast initial growth No limitations due to organization issues and fast decision making processes

Limitations of the LED start-up companiesLimited alignment of strategy and operationsDifficulties for continuing growth (qualitative und quantitative aspects)

Zumtobel LED Division is the enabler for continuing a fast and comprehensive growth of the LED business

Focused on the development of the LED know how (incl. OLED) Make best use of the existing sales channelsDevelop and serve new LED market potentials under the brand LEDONRealization of synergies within the Zumtobel GroupGenerate IPR in selected fields

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LED Division covers the complete value chain of lighting

Holistic approach in the field of professional lighting

Light sources Ballasts &controls Luminaires Light

managementLightingsolutions

Specialist for the LED technologyInternal supplier and own specialist sales channels

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Agenda

Examples for applications of the LED technology

Summary and Outlook

How will LED change our business?

Zumtobel´s approach in the LED business

© Zumtobel AG17

LED Applications

Products for illumination

TALEXXengine EM-AP

• Anti-Panic or Escape-Route version

• Multiple fixing options

• Integral indicator LED

TALEXXstrip ES

• Low power consumption

• Easy mounting

• High light output

* Preliminary data

Light Engine for Downlights

>1000 lm / CRI >75 / 3000K*

Spot and Downlight App‘s

Small Size, round (d=51mm)

Small optics for precise light distribution

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LED Applications

Retail and Shop

LED for Showcases/VitrinesSmall sizeNo UV or IR radiationLow heat dissipationAdjustable Colour TemperatureVarious shapes for different lighting effects

LED for commercial refrigerationEnergy efficiencyFlexible shelf lightingAjustable lighting spectrumNo mercury, no glass

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LED Applications

Stadion Center, Vienna

Stadion Center, Vienna, Austria21,000 m² retail space2,000 m² gastronomy70 shopsNovember 2006 – August 2007Investor: IG ImmobilienManagement GmbHArchitects: Loistl & Loistl Projektconsult GmbH Design themes: Dr. Christian Mikunda, CommEntLighting design: Jürgen Hassler, Make it Real GmbH

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LED Applications

BMW Museum, MunichLocation: BMW Museum, Munich, GermanyArchitect: Atelier Brückner, StuttgartLighting Planner: Delux AG, ZurichApplication:3000 m2 LED illumination of a glass façadeCompetence:

Optimum uniformity

Appropriate colour temperature corresponding to the building’s media concept

Flexible use of LED sections

Energy efficiency, ease-of-use and maintenance-free

Advanced white light quality

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LED Applications

Cable Railway / Schatzalp DavosLocation: Schatzalpbahn funicular, Davos, CHClient: Pius App, Erich Schmid (owner)Lighting Planner: Ledon Lighting GmbHApplication:

Lighting solution involving LED light tubes 280 tubes, each 2.6 m long8 separately controlled segments per tubeFitted onto handrail of side rail

Competence:Overall solution including development, production, wiring, control system andprogrammingPlug&play package for quick and easy installationSpectacular linear lighting scenario with richly varying lighting atmospheresIndividual, customised adjustment of colour effects

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LED Applications

Pixel Cloud

Location: BishopsSquare, London, GBArchitect: Foster & Partners, LondonDesign: Jason Bruges Studio, LondonDevelopment & Production: LEDON LightingApplication:

Lighting solution by Pixel CloudMatrix composed of 624 globesEach fitted with 24 LEDs on 12 facesIndiviually controllable with 8-bit resolution in red, green and blue

Competence:Spectacular lighting solutionDiverse range of lighting moods and appearancesLighting scene and software can be adopted to meet customerIndividual, customised adjustment of colour effects

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Agenda

Examples for applications of the LED technology

Summary and Outlook

How will LED change our business

Zumtobel´s approach in the LED business

© Zumtobel AG24

Summary and Outlook

Zumtobel Group Strength:2000 people at the customer base

Best Application Know How

Unique Sales Channels

No need to protect „lamp“ business

Vertical integrated value chain

Unique Position in LED-Dice

Leading in COB

Competences in all Key Technologies

2001 2020

Expected LED lighting penetration of global lightingIn $ billions

General illumination

Specification grade

Specialty illumination

$79BSpeciality Illumination: Architainment,

Freezer, Signage

after 2010 LEDs are applicable in ALL Applications of General Lighting

Zumtobel LED Division will support at its best

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Thank you for your kind attention