LECTURE 01 What is New Media?

LECTURE 09Getting on Social MediaCourse: Introduction to New MediaCourse code: NM401Course Instructor: Khansa Tarar

05-05-2015Khansa Tarar11Getting on Social MediaSocial Media StrategySocial Media PoliciesThese practices aim to provide support for using Facebook in an institutional framework

05-05-2015Khansa Tarar2Policy GuidelinesExamine Your School CultureHow are social media products currently being used by students? By teachers? By administrators and parents? How can they be leveraged for better communication? What are the fears around social media in school? Are there any bright spots where social media is already being used successfully?

05-05-2015Khansa Tarar3Policy GuidelinesOrganize a Team Does everyone on the team share the same goal? Is everyone committed to transparency? What is your time frame?Research Phase Which policies or guidelines would make sense for you to adapt? How should you use the feedback from your community to shape your decision making? 05-05-2015Khansa Tarar4Policy GuidelinesDraft Your Document and Incorporate Feedback How will you make your drafts available to the community? How much input do you want? Should you set limits to prevent overload?Make Sure the Dean and School Board See the Draft Does the document violate any current policies, laws, or ordinances? What do you need to do to get buy-in from your school board?05-05-2015Khansa Tarar5Policy GuidelinesIntroduction to the School Community How will you introduce the policy or guidelines to your community? Will you hold meetings at all schools? Send emails? Do any major themes emerge in your communitys feedback? What will you do if the guidelines are not well received?05-05-2015Khansa Tarar6Policy GuidelinesReview Periodically Your new policy or guidelines should be a living document and should be revisited often. Social media products change. Your culture will change. Policies will change. Your team needs to look at your document at least annually to determine whether it is working and whether any adjustments need to be made05-05-2015Khansa Tarar7Social Media Strategy for Higher EducationPrepare to Get SocialYour Audience Define ObjectivesMonitor Social Media Plan Engagement Tactics Plan for Content Creation Measure Your Efforts Conclusion: Create Your Plan and Get Social05-05-2015Khansa Tarar8What is Facebook?Social networking site Allows individuals to create online Profiles Organizations also can create spaces on FacebookcalledPagesthat allow for similar kinds of interaction with individuals who choose to become "Fans" of the organization. Facebook also offersGroups, which allow a community of "Members"05-05-2015Khansa Tarar9How do I get started? https://www.facebook.com/help/pages05-05-2015Khansa Tarar10Administrators TasksIn this capacity, you can:Manage the Page Timeline:Update Page status, upload photos/video, highlight certain elements, add milestones, ask questions/poll Fans, edit comments, view past activity, view statistics."Like" another Page:View, comment on and share content on other P05-05-2015Khansa Tarar11Administrative TasksAdd an Admin:Give fans administrative access. Please see F&M's social media policies for guidelines for selecting administrators.Create Events:Interact with guests.Install an App:Connect Facebook to other institutional platforms, or add additional kinds of interactivity to the Page with third-party apps (e.g. run contests, display feeds).

05-05-2015Khansa Tarar12How do I format the Page?Choose aprofile picthat is identifiable at very small sizes. A logo works best, that includes the logo of SOCABecausecover imagestake up so much screen real estate, choose an image that is both visually appealing and contributes to telling part of your unit's story. While your profile pic should rarely, if ever, change, cover images can be updated frequently to reflect current activities or initiatives of your unit.

05-05-2015Khansa Tarar13How do I format the Page?TheAbout fieldof your Basic Information page will appear prominently below the profile pic. Use this space to sum up your mission statement or briefly describe SOCA. Make sure the other fields on this page contain accurate information.To the right of the About statement are multipleApp slots. These function as buttons that allow the user to directly access certain types of content your unit has posted, such as Photos, Events and Videos. You can choose which Apps to feature by marking them as favourites.

05-05-2015Khansa Tarar14Add DisclaimerDisclaimer language:Account administrators reserve the right to review all comments and posted materials and remove content for any of the reasons below.Comments must be relevant to the topic and to the point.Comments should be constructive and absent of expletives, obscenity and vulgarity, in accordance with College guidelines.Comments with personal attacks or elements of defamation of individuals will be removed immediately.Posts with links that are determined to be spam or advertising will be removed immediately. Exceptions may be made for content determined to be relevant to building community (e.g. an ad from a local business or an alumnus advertising a job opening).

05-05-2015Khansa Tarar15What about Page content?Use Facebook to celebrate the great things happening at the school!Promote sports, arts, and cultural events.Post blog articles, news items, and announcements.Publish fundraising goals.Share educational memes.

05-05-2015Khansa Tarar16Content Ideas:Idea #1: Share the School Calendar.Idea #2: Link to Positive Stories. Was your school featured in the local paper? Post a link. Did the basketball team win a big game? Post a link. Was a teacher interviewed for the news? Post a link. And don't forget that a school is part of something bigger -- share nation-wide success stories as well.05-05-2015Khansa Tarar17Content IdeasIdea #3: Post Photos of Events. Many of us carry smartphones that allow us to both take pictures and upload them to Facebook, so this can be a very simple process. Even if in general you don't post photos of individual learners, take team or action shots at athletic events. Band and choir concerts, student art shows, science fairs, school plays and other such events offer the opportunity to highlight what schools offer beyond the basics.05-05-2015Khansa Tarar18Content IdeasIdea #4: Congratulate Students and Staff Who Achieve. A sentence congratulating the students of the week, teacher of the month, best player, actor, singer.05-05-2015Khansa Tarar19Going DeeperPost a Photo of the Weekon a consistent day and time. Thanks to smartphones, this can be relatively easy. And giving people a glimpse into a school reminds them that it is a real place where real students go. In addition to (or in lieu of) and so on. photos of students, consider pictures of cafeteria food, students' shows, hallway banners, classroom pets, school media centres You may also invite teachers, students and parents to submit photos for consideration.05-05-2015Khansa Tarar20Highlight New and Retiring Teachers and Staff. Facebook can be a great way to welcome new staff and celebrate the accomplishments of those moving on. In addition to sharing their photos, create short questionnaires for them to complete. Choose a highlight to include in the post, and upload the complete document.05-05-2015Khansa Tarar21Create Written or Video Q & As with Students. To start, target a small group of students (such as student representatives, athletes, participants in other activities or winners of academic awards) to share their perspectives on their school. After conducting a few, you may want to open it up to all students.05-05-2015Khansa Tarar22Feature Alumni & Dignitaries . Create written or video Q & As with recent graduates discussing their transition to professional career. These pieces both contribute to PR by highlighting success and serve as advice for current students and parents.05-05-2015Khansa Tarar23Post StrategicallyBe consistent in posting multiple times a weekInclude photos with your post when possibleDon't publish too many stories in the same time frame (no more than three in a 24-hour period)Don't publish multiple stories about the same subject in the same time frame

05-05-2015Khansa Tarar24Class AssignmentPost Content on Facebook Page of SOCADesign & Implement Social Media Strategy in groups formed by Course Instructor.Evaluation will be done on individual basis.Assignment carries 10 marks.Best of Luck.

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