Lecture 8 Innovation and International Legal Systems
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Transcript of Lecture 8 Innovation and International Legal Systems
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Lecture 8
Innovation and InternationalLegal Systems
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Innovation Introduction of new things or methods These could be products and/or services
relating to: Associated markets - establishment of
new methods of production, supply anddistribution;
The introduction of changes inmanagement, work organization, andthe working conditions and skills of theworkforce
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Companies manage businessoperations representing differentset of opportunities for innovation,in two specific ways innovation input opportunities distinctive output opportunities
These represent two main forms ofinternationalisation, namely, resource -seeking very often go
market -seeking
Dimensions of innovation
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NIS are characterised by 3 key elements
The quality of local scientific andtechnological institutions Design-related and creative expertise Institutional relationships between
enterprises Universities and government research
organisations Regional variations in these components
partly account for firm-level differencesin innovation-related capabilities andcompetitiveness.
National Innovation Systems
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Entrepreneurship Entrepreneurship and innovation go hand-in-
hand. Entrepreneurs
whether working in small or large firms, as owner-managers or employees, are distinctive
Entrepreneurs have the capability andmotivation to pursue innovative commercialopportunities
Such innovations are riskier and more radical thannormal They identify such opportunities and assemble the
resources and capabilities needed to create value.
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Born Global firms Is a term used to describe a firm that from
its beginnings, immediately or very quicklyreliant on a global presence to survive andsucceed
Born global firms are also referred to asinternational new ventures (INVs) in theinternational entrepreneurship literature.
They can be defined as business
organizations that, from inception , seek toderive significant competitive advantagefrom the use of resources and the sale ofoutputs in multiple countries.
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SMOOTH Reliance on SMOOTH
Source raw materials wherever they are thecheapest
Manufacture anywhere in the world whereit is most cost effective
Obtain and sell in those global marketswhere prices are highest
Organise and raise finances globally Try and forge international strategic
alliances Hire the best talents from all over the
world. To manage all the above points
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Key areas of dispute Debates have developed around the concept and the
empirical reality of the born global firm. The applicable definition of global, specifically is a
firm born global (or global at all) if it simplyexports and imports products and services and
has no FDI Are born global really global in terms of their
cross-border trade and/or FDI, or are theyregional?
How quickly does a small firm needs to develop aglobal presence to be called a born global firm?i.e . what does from inception mean in theabovementioned definition?
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The practical challenges forinternationalising SMEs
SMEs face significant limitations compared tolarge firms, making internationalisationstrategies riskier.
These limitations mean that small firms oftenneed to be that much more entrepreneurialand innovative
And/or take risky short-cuts, to expand acrossnational borders
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How do SME managers knowwhich markets to enter?
Mathews and Zander propose threemilestones of internationalentrepreneurial processes: (1) the discovery of new opportunities (2) the deployment of resources in the
exploitation of these opportunities (3) engagement with competitors
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The International LegalEnvironment
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Types of legal systems Common law Statutory law
Code law Religious law Bureaucratic law.
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Common Law
Legal system in the UK and its formercolonies, including the USA, Canada,Australia, India, New Zealand, andmuch of the Caribbean
Essentially unwritten, based on judicial
precedent There are variations between countries
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Statute Law
The laws passed by government.
There are variations between countries.For example : Freedom of Information Actin UK and USA.
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Code Law
Explicit codification in written terms of what isand what is not permissible.
Such laws can be written down in criminal, civiland/or commercial codes.
This is the world s most common system.
Most continental European countries, togetherwith their former colonies, follow this type oflegal system.
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Religious Law Based on rules related to the faith and practice
of a particular religion - a theocracy recogntionof form of God. For example, Iran where mullahs(holy men) determine what is legal or illegal
depending on their interpretation of the Koran,the holy book of Islam. In countries relying on religious laws there is
often an absence of a due process and appealsprocedure.
Can pose particular problems for businessesoperating in those countries.
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Bureaucratic Law
Occurs in dictatorships and communist countrieswhen bureaucrats largely determine what thelaws are, even if these are contrary to thehistorical laws of the land.
Also causes particular problems: MNEs find itdifficult to manage their affairs as there tends tobe a lack of consistency, predictability and appeals procedures.
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Impact on InternationalBusiness
Foreign ownership restrictions Environmental restrictions Exit restrictions Trade restrictions Example of Trade difference:
The Koran says that people should not charge
others interest as this is an unfair exploitation ofthe poor. Thus banks charge up-front fees, andowners of bank deposits are given shares of thebank s profits rather than interest.
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Settling International BusinessDisputes
Which country s laws apply?
In which country should the issue beresolved?
USEFUL LINK: http://www.bbc.co.uk/news/business-19662880 Japan v China 2 min
http://www.bbc.co.uk/news/business-19662880http://www.bbc.co.uk/news/business-19662880http://www.bbc.co.uk/news/business-19662880http://www.bbc.co.uk/news/business-19662880http://www.bbc.co.uk/news/business-19662880 -
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Intellectual PropertyRights
1. Patents
2. Trademarks
3. Copyrights
4. TRIPS (Trade Related Intellectual Property Rights)
Developed countries (since 1 Jan 1996) Developing/Transitional countries (since 1 Jan 2000) Least developed countries (from Jan 2006).
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1. Patents
Patent law confers ownership rights on theinventor
.
To qualify as the subject matter of a patent theprocess must be novel, involve an inventive step and
be capable of industrial application.
Inventive seeks to establish that a step has beentaken which would not be obvious to experts in thefield.
Patents depend upon registration for their validity.
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2. Trademarks Trademarks are any sign capable of
being represented graphically which iscapable of distinguishing goods orservices of one undertaking fromthose of other undertakings (UK ,
Trade Marks Act 1994 ).This is sometimes referred to as the productdifferentiation function.
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3. Copyright Copyright law prevents the copying of forms of
work (e.g. an article, book, play, poem, musicscore, etc.) rather than the ideas contained
within these forms. Sometimes the copyright can be extended to
the structure underpinning the form actuallyused (e.g. the plot of a book as well as thebook itself).
Copyright applies automatically and does notrequire registration.
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4. TRIPS The WTO Agreement on Trade-Related Aspects of
Intellectual Property Rights , recognises thatincreasingly the value of goods and servicesentering into international trade resides in the
know-how and creativity incorporated into them. TRIPS provides for minimum international
standards of protection and enforcement of IPR,including geographical indications, industrialdesigns, patents, layout-designs of integratedcircuits and undisclosed information.
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Seminar
Assignment update