LECTURE 3 - Writing Effective Communiques

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    Emmanuel J. Songcuan

    Communicator

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    Steps to

    Effective Writing

    Prewriting

    Writing

    Revising

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    Stage 1: Prewriting

    Planning

    Preparation

    Background Research

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    Planning/Preparation

    Purpose : Why am I writing it? udience : Whom do I want to influence?Scope: What do I want to say?Result: What action do I want?

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    PurposeIn 1-2 sentences state the purpose of

    your message

    Talk the subject over with others until

    you have a clear idea of yourobjective

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    AudienceWhat should readers know or be able to do after

    reading the message?

    What is their level of understanding or expertiseregarding the subject?

    Do you want to persuade them to do or toaccept something?

    What are their interests and motivationsprofit,comfort, health, convenience, savings?

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    AudienceProject Proposalpresident, director, agencies, students,

    politicians, locals Each would want to know different types of

    information so tailor the message to the specific

    audience

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    Scope/SubjectDistinguish between the information the

    reader needs to know and information

    that is merely nice to know

    e.g. detailed data/figures about the activity

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    Result/ActionLetter, Memo, Report, Resolution

    Tell readers clearly what you want to

    happen or what you would like them to do

    investigation, a solution, an analysis?

    Mindreading is not part of thecommunication process

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    Background ResearchLibraries

    Other people: interview with experts,

    questionnaires, surveys

    Industry and government

    Your own knowledgeexperience, training,

    education

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    Background ResearchCopy or quote information correctly

    and have data to support statement

    Check your facts because errors cast

    doubt on the credibility of the

    document

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    Step 2: WritingOrganizing

    Outlining

    Writing the First Draft

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    OrganizingSubject and purpose influence the organization

    Detailing events: Narrative

    Giving instruction: Processapproach

    Choosing from alternatives: Comparison

    and Contrast

    Making a stand: Thesis-Support/Reasons

    pattern

    Making a proposal: Problem-Solution

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    OutliningThe outline is the blueprint of your

    communiqu

    Break down topics in manageable bits

    Ensure that one part logically flows to

    anotherSpot gaps in data or logic quickly before

    writing

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    Writing the Draft Let the words flow

    Start wherever you canin the middle or evennear the end

    Keep writing until you have completed the first

    draft

    As you write, keep the audience in mind

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    Stage 3: RevisingRead the material from a readers point of

    view

    If possible, give the draft to others and askfor their comments and suggestions

    Allow the material to cool off for few

    hours or days before you read the draftagain; doing this enables you to spot errors

    easily

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    Revision ChecklistRead the draft several times

    Dont correct everything the first time

    Check facts and data in the draft; if you changedata in one place, be sure you change thesame data when they appear again

    Make sure ideas are unified and transitionssmooth from paragraph to paragraph

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    Revisions Checklist Is the text clear?

    Do you need to define terms or phrases?

    Are explanations complete?

    Have you packed too many ideas into one

    paragraph?

    Have you fully developed your argument or

    explained your proposal so the objectives are

    clear to the reader?

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    Revisions ChecklistCheck for errors in style and grammar

    Eliminate overused words and phrases

    Vary sentence structure

    Read errors in spelling and punctuation

    Revise for awkward phrases and lapses in

    tone

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    Revision ChecklistWe would like you, if you could, to look

    into the problem and advise us of certain

    aspects of the situation which we have notbeen able, at this end, to ascertain.

    Please investigate the problem and let us

    know why it happened.

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    ToneThe relationship you want to establish to

    your reader

    May be formal, informal, academic,

    casual, humorous depending on the

    subject

    Non-use of slangorjargonto formal

    letters

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    What to Avoid?Avoid slang

    The analysis submitted is a little far out

    in this case

    The analysis doesnt take into

    consideration the long-term impact of

    the problem

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    What to Avoid?Avoid overly technical terms, unfamiliar

    abbreviations, and other jargons

    After analyzing your software program, wefound an error that produced an infinites do-

    loop in the run

    After analyzing your software program, anerror was found that instructed the computer

    to repeat a step endlessly.

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    What to Avoid?Avoid clichs

    To reduce costs, weve got to keep our eyeon the ball

    To reduce costs, accurate records of all

    expenditures should be kept and ways to cutoverheads be studied

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