Lecture 12: “Spending” Time:

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Lecture 12:Lecture 12:“Spending” Time:“Spending” Time:

Professor Victoria Meng

Is there balance betweenIs there balance betweenmass production and customization?mass production and customization?

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Lecture Outline:Lecture Outline:

• Lesson topic introduction

• “Access Denied” (Lax, 2007)

• “Just Do It” (Lury, 2007)

• Amazon.com

• Craigslist.com

• Epic 2015 (Sloan and Thompson, 2005)

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Lesson Topic: Business, Lesson Topic: Business, Digital Media, and IdentityDigital Media, and Identity

Question:How have emerging digital media affected our economic identities and communities?

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Despite valuing money and capitalism, we also often associate them with greed, risk, and other stressful ideas.


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Global flows of capital and information have become as complex and unpredictable as the weather.


6How do we know what money is worth?


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What can you buy for $10?


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?!

$10


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Key terms: Quantitative and Qualitative

Money allows us to convert quality into quantity; to equate different goods and services.


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Reading: Celia LuryReading: Celia Lury

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Reading: Celia LuryReading: Celia Lury“…brand logos operate like computer desktop icons or ‘short cuts.’ The brand represents itself by its logo. The logo in turn immediately brings to mind a reservoir of cultural knowledge about the brand that has been cultivated through the marketing of its previous products…This set of associations is then used to promote new products and to drive new sales.” (318)

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• Brands emphasize quality and experience over quantity and cost.

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• Branding includes place, packaging, promotion, product, and price.

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• A brand is not a single, simple, or stable object or process.

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• A brand is not a single, simple, or stable object or process.

•A brand can be seen as a new (digital) medium.

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The Promise and Perils of The Promise and Perils of Using CraigslistUsing Craigslist

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Big Business and Digital MediaBig Business and Digital Media

Brand alphabet (Grafiko, 2008)

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Reading: Stephen LaxReading: Stephen Lax

Data obtained from the UN-WIDER report onworldwide distribution of household wealth

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“There can be no doubt that the world exists in a state of staggering inequality.” (200)

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• “Equality of outcome” and “equality of opportunity.”

• What does it mean to have “equal opportunity?”

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“Having established a level playing field, whatever anyone chose to do with those skills and technologies was their own choosing. If they applied heir skills successfully then they deserved whatever reward came their way; should they be unsuccessful, then really they could not complain.” (208)

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You’ve Got Mail (Ephron, 1998)

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Money and Information; Money and Information; Concentration and FlowConcentration and Flow

Epic 2015 (Sloan and Thompson, 2005)

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Review: JenkinsReview: Jenkins

“A politics based on consumption can represent a dead end when consumerism substitutes for citizenship (the old cliché of voting with our dollars), but it may represent a powerful force when striking back economically at core institutions can directly impact their power and influence. We are still learning to separate one from the other.” (222)

End of Lecture 12End of Lecture 12

Next Lecture: Makers, Keepers: Does information want to be free?

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Lecture 12: “Spending” Time:

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Transcript of Lecture 12: “Spending” Time: