Lecture 1 ISM- © 2010 Houman Younessi Information Systems Summer 2010 Convener: Houman Younessi...

Lecture 1

ISM- © 2010 Houman Younessi

Information Systems

Summer 2010

Convener:

Houman Younessi

1-860-548-7880

[email protected]

Lecture 1

ISM - © 2010 Houman Younessi

This course explores information technology in the context of management.

ISM examines the motivations; challenges and opportunities; techniques and methodologies; as well as

issues, problems and gaps in capability in deployment and management of information systems. As such, this course

explores relevant enabling information systems and technologies that may be used to deliver business

advantage. Beyond development and deployment, the course explores issues relating to management of globally

dispersed IT services in order to maximize customer satisfaction, information security and return on

investment.

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Grading:

Group Assignment 30 Percent

Final paper 60 Percent

Class participation 10 Percent

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Silk, Sword and SUV – Global Business

The interaction of enterprise, markets and the environment.

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Providing value: need for high quality products and services

1. Why do business at all?

2. What products should we make and where should we sell them?

3. How do I get the most reward for my enterprising effort?

4. How long can I/ should I continue in that enterprise?

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Why do business at all?

Profit

What is Profit?

Accounting profit versus economic profit

Opportunity cost

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What products should we make and where should we sell them?

If you do not think that there is anyone out there who wishes to buy the product under question, then it should not be offered

Demand

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How do I get the most reward for my enterprising effort?

Elasticity of Demand

Determining which item should be sold where and when

Demand manipulation: Price setting, Advertising, Market generation, Income, Wealth, etc

Supply management: Amount of supply, Competing Products, Complementary products, etc.

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How long can I/ should I continue in that enterprise?

Risk

Opportunity

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The Value of Firm Model:

n

tt

n

tt

i

cr

i

pV

11 )1()1(

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rFirms would have revenue if there was demand for their products.

There will be demand only if the product:

Satisfies a need or want

Represents an adequate level of quality

The required quality is offered at an acceptable price

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Obtain

Retain

Process

Dissem

ina

teuse

INFORMATIONon

What products and, products that we contemplate offering in the future are (or will be) needed?

What level(s) of quality of products will be demanded by the market and where?

What is the quality level of the products we currently make and how much does it take to improve that quality?

What level of demand will there be for our products and when will that demand manifest itself?

What prices should the firm set for their products, and should the prices be uniform or vary in their different markets?

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c

Production

Capability

Technology

Resources

Quality

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i

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n

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Element Concept Information Category Information System

Revenue Demand Market trends and marketingProduct qualityPricing

Data Acquisition Data AnalysisControlForecastingOptimization

Cost Production Process capabilityTechnology

Forecasting EstimatingOptimizationControl

Risk Uncertainty Economic EnvironmentInternal control

ForecastingControl

Longevity Sustainability EnvironmentIntegration and systemicity

ForecastingOptimization

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Product

Process

Enterprise

Environ.

Quality

Efficiency

Effective-

ness

Sust

ain.

Demand Side

Supply Side

Demand and Supply

Aggregate Demand and Aggregate Supply

Lecture 1 ISM- © 2010 Houman Younessi Information Systems Summer 2010 Convener: Houman Younessi...

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