lecture 01.ppt
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RESEARCH METHODS
LECTURE #1
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Students should be able to:
Sharpen the analytical skills.Develop their understanding of the research concerns.Develop the ability to convert the research concerns into a
research problem.Prepare a roadmap or blueprint of the research – using
appropriate methodologies.Conduct the research by following the complete research
process.
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Textbook:
Neuman, W. L. (2000). Social Research Methods: Qualitative and Quantitative Approaches. Boston: Allyen and Bacon.
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Supplementary books:
Zikmund, W. G. (2003). Business Research Methods. Mason, Ohio: South Western.
Sekaran, U. (2004). Research Methods for BusinessNew York: John Wiley & Sons.
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What is research?
Gathering information needed to answer a question, and thereby help in solving a problem.
Systematic and organized effort to investigate.
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What is the value of research?
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Research offers the pleasure of solving a puzzle.
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Generating Theories – Models
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Identifying problems and solutions
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Research helps to develop new methodologies
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