Lec 4-Responsible Business
Transcript of Lec 4-Responsible Business
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M Jamshed Khan, Dept. of Economics, Edwardes College Peshawar 1
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RESPONSIBLE BUSINESS
Companies are coming under pressure forbetter environment performance.
90% of the consumers in the U.K consideredgreen issues in relation to their consumption.
Membership of the largest 13 green groupsgrew over 5 million and have a staff of 1500.
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RESPONSIBLE BUSINESS Concerns over pollution and over-population led
to the arising of the modern green movement.
From 1980s onwards a series of ecologicaldisasters, such as:
Emission at the Union Carbide plant at Bhopal
Chernobyl nuclear reactor in the USSR
Exxon Valdez oil spill in Alaska
Torching of the Kuwaiti oil fields at the end of Iraqi invasion
reawakened public concern and fears about
environment dangers
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Scientific progress has also increased the
green consciousness
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RESPONSIBLE BUSINESSThe Business Response
1) Green products- Companies usingecological friendliness as a marketing
tool.2) Changed practices- Bad publicity has
actually led to improvements.
3) Limits- There is a limit to whichconsumer are going to change their lifestyle.
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The Business Response.cntd
Environmental impact assessment-Companies
review not just the finished product but theirproduction process too.
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Types of Impact
There can be two types of effects of ecological
concerns on business.
1) Direct Impact2) Indirect impact
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1) Direct Impacts
(a) The can affect costs or the availability of
resources (mining in natural areas)(b) They can effect consumer demand (Shell)
(c) They effect power balances between
competitors in a market(d) Legislative change may affect the frame
work within which businesses operate.
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2) Indirect Impacts
Indirect impacts may manifest themselvesin, for example, pressure form suppliers or
staff as a consequence of concern over
ecological problems.
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RESPONSIBLE BUSINESSIssues relevant to business
Among the ecological issues, that are relevant
to business, are the following.
1)Resource Depletion:Resource depletion may influence operations
through impacts on the availability of raw
material through damage to soil, water, trees,plant life, energy availability, mineral wealth,
animal and marine species.
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2)Genetic Diversity:
More relevant to pharmaceutical firms, firmsin bio-technology, the agriculture and foodindustry.
Development of many new strains of plants
and new types of medicine depend on theavailability of wild species from which geneticresources can be drawn.
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Opposition to genetically modified food isgrowing.
Production of organically-produced food is
becoming more profitable as consumerare willing to pay a higher price.
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RESPONSIBLE BUSINESS
3) Pollution Concerns:
Pollution concerns are at the centre of the most
worries about the environment.(a) Businesses are under pressure to curtail the
impacts of their activities on the water tables,
seas and the oceans. Concern over thequality of drinking water in U.K. hasgenerated a massive increase in the size ofthe bottled water market in the U.K.
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(b) The quality of air has been much discussed.
(c) Concern about the pollution of land and the
long term damage wrought by industry to theland it occupies, is an other important issue.
(d) Noise pollution is also likely to becomeimportant and can impact the operation of allmanner of business.
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In order to take action to remedy these problemsthe Polluter pays principle was adopted by theOECD in early 1970s and now it has broadacceptance.
Pap aims to relate the damage done by
pollution involved in the production of goodsand services to the prices of these goods.
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The intention is to deter potential pollutersby making it uneconomic to produce goodsand services that create pollution.
This principle has been broadly accepted andhas been a major factor. In reaction to majorpollution incidents such as large scale oil andchemical spills.
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4) Acid rains:
Damaged forests throughout northern Europe and
acidification of water supplies and fish-bearinglakes and rivers.
Not possible to establish direct culpability
(Swedish farmers)
Bills involved are large and political pressure toconstrain the effects of industrial production haveincreased enormously.
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5) Ozone depletion:
Ozone layer has been depleted becauseof pollution
Some solvents used in electronics industry
and coolants in refrigerators are a threat tothe ozone layer.
These are being banned now.
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6) Waste:
Example include nuclear waste from powerstations, industrial waste and domesticwaste.
National government are doing legislation tohandle the waste.
There are also international agreementsabout the effects of dumping waste on themarine life and on beaches.
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7) Climatic Change:Excess of CO2 in the air can produce unnatural weather.
Consequences include average worldtemperature and sea level rising. Disastrous
for agriculture and low lying areas.
The Kyoto Treaty of 1997 was an attempt
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to control pollution of the environment by
emission of the greenhouse gases such as
Chlorofluorocarbons (CFCs) which can causepotentially damaging weather.
Treaty binds industrial nations to reduce
emissions by an average of 5.2% below 1990level over the next decade. USA withdrewfrom the treaty in March 2001.
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8) Energy Resources:
There are concerns about the usage ofenergy resources.
Some energy resources are yielding farless of their potential than possible. Forexample, coal.
Energy saving programs are underway inmost of the developing countries.
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New energy efficient products are beingdeveloped.
Legislations is required to limit the use of
certain scarce and dangerous resources.A carbon tax, for example can help.
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SOCIAL RESPONSIBILITYOF ORGANIZATIONS
Social responsibility is expected from allorganizations, be they businesses, governments,universities and colleges, or religious institutions.
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SOCIAL RESPONSIBILITYSOCIAL RESPONSIBILITY OF BUSINESS
One school of thought argues that management
of a business has only one social responsibilityand that is to maximize wealth for its share
holders.
There are two reasons given to support this
view.
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SOCIAL RESPONSIBILITY
1) Businesses is owned by shareholders so itis their right that they be given maximumreturn and revenue should not be wasted
on other activities.
2) Managements job is to maximize wealth,
as this is the best way that society canbenefit from a business activity.
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It will increase tax revenue.
Increased wealth may have the trickle downeffect.
Many companies share are owned bypension funds whose ultimate beneficiaries maynot be wealthy persons.
HOW ????
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SOCIAL RESPONSIBILITY
An other school of thought argues that the aim
of the business is not only to maximize wealth
( to make money) but it is also binding upon
them to give something back to society; so their
business should be RESOPONSIBLE
BUSINESS.
This school supports its view by giving some
arguments.
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SOCIAL RESPONSIBILITY1) In practice organizations are rarely controlled
effectively by shareholders. Most shareholders are passive investors.
2) Large corporations can manipulate markets.Social responsibility, forced or voluntary is away of recognizing this.
3) Businesses do receive a lot of governmentsupport. The public pays for infrastructure.
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SOCIAL RESPONSIBILITY
Businesses pay tax but public pays through
higher prices.
4) There are dire social consequences of the
activities of the firms ( increased traffic,
pollution, stress) which are inflicted on the
wider population.
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SOCIAL RESPONSIBILITY
The arguments for and against the social
responsibility of organizations although complex
can be traced to different assumptions about thesociety and the relationships between the
individuals and organizations within it.
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SOCIAL RESPONSIBILITY
If the stakeholder concept of business is held
then the public is also a stake holder.
Business will only succeed if it is part
of a wider society. Giving to charity is oneway of encouraging a relationship.
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SOCIAL RESPONSIBILITY
Charitable donations and artistic sponsorships
are a useful medium of public relations andcan reflect well on business. It is just like an
other form of promotion which can enhance
consumer awareness of the business. ( Its aninvestment)
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SOCIAL RESPONSIBILITY
A very strong argument for social responsibility
is Market Failure.
Market failure refers to a situation in which a
free market mechanism fails to produce the
most efficient allocation of resources.
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SOCIAL RESPONSIBILITY
Profit maximization may be an important
corporate motive but the fact that profits are
made by incurring cost borne by the societymake social responsibility obligatory for the
organizations.
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SOCIAL RESPONSIBILITYThe principal causes of market failure are
considered below.
(a) Imperfections in the market(b) Divergence between private costs and
social costs.
(c) The existence of public goods.(d) The need to consider non-market goals,
such as social justice
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SOCIAL RESPONSIBILITY
(a) Imperfections in the world
Factories causing pollution dont have to
compensate nearby residents for the cost ofcleaning their buildings.
Employers dont have to pay for work practiceswhich leave their workers feeling unfulfilled,
stressed and pressured. Car manufacturers dont have to pay for the
cost of road congestion which results fromthe sale of more cars.
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SOCIAL RESPONSIBILITY
(b) Social costs and private costs
In a free market, producers
and consumers make output and buying decisions
for their own private benefit and these decisions
determine how the economys resources will be
allocated to production and consumption. Private
and social costs determine what goods are made &bought in a free market.
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Private cost- cost to the firm of resources used
Social cost- cost to the society as a whole, of
resources used by a firm
Private benefit- benefits obtained directly by a
consumer or a producer
Social benefit- total benefits obtained directly or
indirectly by suppliers & consumers
SOC S O S
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SOCIAL RESPONSIBILITYWhen private & social costs or private & social
benefits are not the same, such an allocation ofresources will occur that will be not socially
acceptable to the society.
Private cost not equal to social cost
1) Emission of pollution during production-private
cost not equal to social cost.2) A firm produces a good -private cost not equal
to social cost.
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SOCIAL RESPONSIBILITYPrivate benefit not equal to social benefit
Musicians being hired at a local restaurant.(private benefit not equal to social benefit)
Employees sent on training by a firm-(private benefit not equal to social benefit)
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SOCIAL RESPONSIBILITY
(C) Public goodsThe production of such goods are
provided by the state. Every one can use publicgoods. Its available for every one and it is almostimpossible to exclude anyone from its use.
In a free market individuals benefiting from public
goods will have no incentive paying for them. Theymight as well be free riders, while other continueto pay for it.
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(d) Social Justice
The firm makes money bydoing business in the society. Its part ofthe society and not an alien entity. Its onlyfair that the business pays something backto the society with out whom it cant exist.
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SOCIAL RESPONSIBILITYThe existence of market failure and externalitiessuggest the need for intervention by thegovernment , in order to improve the allocationof resources
Merit and demerit goods
Merit goods are considered to be
worth providing in greater volume than needed inthe market because of its long term public interest.Education is one example.
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SOCIAL RESPONSIBILITY
Demerit goods are those goods that government
want to see consumed less because of its
harmful long term effects for the society.
Examples include tobacco.