SHOPPING CART ABANDONMENT: WHY DO CUSTOMERS LEAVE THEIR CARTS AT CHECKOUT?

Shopping cart abandonment is a problem that is faced by most of the ecommerce platforms today. Many retailers are adopting strategies and marketing programs, which would help, fight this issue. We can take a look at the reasons why customers leave their shopping carts before check-out.

Introduction

Reasons for Shopping Cart Abandonment• Customers are shocked when at checkout the total shopping

amount exceeds their budget, especially when the taxes are added during the final billing.

• Customers do not feel secure about making an online payment

• Customers have to unexpectedly leave their devices or walk-away from the computer due to some errand.

Contd…

• The retailer does not provide a guest checkout, and the customer needs to log-in and create an account before checkout, or it may also be possible that the customer may have forgotten their login id / password, and find it too tedious to go through password retrieval.

• Customers may compare with other competitor websites and may find the product being offered at a much better deal elsewhere.

• The retailer may not be offering a lot of either payment or shipping options which may be suitable to the customer.

Identifying the reasons as to why customers abandon their carts will help you employ the proper recovery strategies to guide your customers to complete a transaction. Every scenario should be approached differently to effectively encourage your customers for checkout.

Conclusion

RMCL Universe50/A, Daman Industrial Estate,Village Kadaiya,Nani Daman, 396210,UT of Daman & Diu,India.Ph.: (91) 2606619000Web: www.rmcluniverse.com

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