LEAVE A LEGACY EVENT FOR THE NON-PROFIT SECTOR May 30 th , 2013
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Transcript of LEAVE A LEGACY EVENT FOR THE NON-PROFIT SECTOR May 30 th , 2013
LEAVE A LEGACY
EVENT FOR THE NON-PROFIT SECTORMay 30th, 2013
Gary MacDonald
Session # 1 - Landscape
Perspective
Your World82,000 Registered Charities In Canada
Plus80,000 Not Registered
Expenses Up & Government Funding Shrinking
What are your challenges?
4 types of Givers•Tippers•Buyers•Donors•Investors
New Perspective
Missing Below the Water Line
Urgency & Gifts
Urgency“The Window”
65+ Civic Generation
(Born before or during WW2)
15 Billion over next 15 years
Anticipated in Legacy gifts in Canada
Average Legacy Gift – $20,000
Compare
$35 yearly direct mail gift X 571 Years = $20,000
1 – $20,000 in Will
Requires Patience
Not Instant Gratification
Session # 2 -Opportunity
Table Talk
Do you have a, ”Jacqueline Murphy” who supports your organization?
Suggestions to Identify# 1
Age. 65+ (40 – 50 good prospects for tip of iceberg)
Suggestions to Identify# 2
Hit Parade• Top 10 list• Deeply committed to your cause• Has faith and trust in the organization• Loves vision with impact evident
Suggestions to Identify# 3
Open to Bequest
Suggestions to Identify# 4
Family Comes First
AskPreparing the staff, board and volunteers
Session # 5 Now What?People
ResourcesTraining
PartnershipsWarning / Caution
First Steps
People - Volunteer Driven
• Selecting the right volunteers (Criteria)• Character • Listener• Connector• Committed to a legacy gift personally• Knows little about planned giving• Not a current financial planner
Resources Printed Material
Video’sOnline Resources
List of approved Lawyers & Financial AdvisorsBusiness Card with Volunteer’s Name
Other?...
Training• Volunteer is selected and screened• Should be aware of the organization• Coached in articulating the impact clearly• Give volunteer access to Leave a Legacy Group for
networking and support.
Partnerships• Southeastern Ontario monthly meetings• Access to other charities and partners to ask questions• Leave a Legacy National Website• Other partnerships…
Warning / Caution• Be aware of undue influence with the potential donor• Directing someone to a specific partner (Lawyer or Advisor)• Directing someone to a specific product (I.E. ONLY insurance)
First Steps• Start with yourself• Board • Staff (when appropriate)• Volunteers and former board members• Build legacy giving into all communications (I.E. Have you
considered)• Focus on narrative (stories) and get coached is needed. Remember
that your sharing impact not process.• Add to your web site and include legal name and charity #
Q & A