Learning to Love your CMS
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Learning to love
your CMS
Confab 2011
Jeff Cram
CMS Myth & ISITE Design
@jeffcram
#cmslove
#confab
Source: Zazzle.com
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First, a confession
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http://www.cmsmyth.com/2010/03/the-ultimate-cms-mix-tape/
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http://research.isitedesign.com/cms-wisdom-report/
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“Content needs to be the central focus to a CMS strategy.
Without content, and a coordinated strategy, the most powerful
CMS will do nothing for you.”
Source: CMS Wisdom Report
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Things we love
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http://www.flickr.com/photos/firepile/120392136
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http://www.flickr.com/photos/firepile/120392136http://www.flickr.com/photos/35958533@N08/5224577291/
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http://www.flickr.com/photos/firepile/120392136http://www.flickr.com/photos/35958533@N08/5224577291/http://www.flickr.com/photos/riptidessportsgrill/5690670506
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And then we have CMS
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Navigating the CMS landscape
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Why I CMS
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Content management can enable great
customer experiences
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Web content management enables
customer experiences
What is the primary business driver for
content management initiatives?
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Website
Content Delivery
Content Management
Social Media
Behavioral Targeting
Multivariate TestingDynamic content
delivery
Mobile & devices
Onsite Search
Workflow
Taxonomy
WYSIWYG
Site Replication Custom Meta Data
Security
Multi-lingual support
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Source: Adobe
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Source: Adobe
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Source: Adobe
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Why you should CMS
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http://www.flickr.com/photos/tonetonetone/1138382304
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http://www.flickr.com/photos/seantubridy/5704148700/
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Source: skillset.org
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Storm the castle
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http://www.flickr.com/photos/billward/3394074922
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Who should use the CMS?
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The workflow myth
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Content modeling matters
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data
data
datadata
data
From web pages To content objects
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Building more relevant experiences
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Segmentation & content targeting
Source: Canterris
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Persuasive site architecture
What do we know?
Geography / Location
Company affiliation (via IP)
New vs. repeat visitor
Customer or prospect
Content interest
Existing customer
Organic search term
Campaign origin
What can we do?
Behavioral targeting
Product merchandising
Special offers
Saved shopping carts
Targeted landing pages
Contextual content features
Customer type targeting
Custom targeting rules
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Beyond wireframes
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Beyond wireframes
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Your website is not a project
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Keeping
momentum
http://www.flickr.com/photos/nj-simrick/5355444057
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BEST PAIRING
SINCE CHOCOLATE
AND PEANUT BUTTER?
______ AND ______
CS CMS
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Thank you
Jeff Cram
ISITE Design
617-401-2295
On Twitter: @jeffcram
Blogging at: www.cmsmyth.com