Learning through the Lounge: Using Social Presence to assess the ... · MyLinE, an English language...

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Procedia - Social and Behavioral Sciences 66 (2012) 448 – 459 1877-0428 © 2012 The Authors. Published by Elsevier Ltd. Selection and peer-review under responsibility of the LSP 2012 Committee, Language Academy, Universiti Teknologi Malaysia.. doi:10.1016/j.sbspro.2012.11.289 * Corresponding author. Tel.: +60 - 10 - 8825080 . E - mail address: s[email protected]y The 8th International Language for Specific Purposes (LSP) Seminar - Aligning Theoretical Knowledge with Professional Practice Learning through the Lounge: Using Social Presence to assess the learning environment in a MyLinE online forum Sergio Saude a* , Fatimah Puteh b , Awis Rumaisya Azizan c , d , Nur Hidayah Abd. Shukor e & Khairi Izwan Abdullah f a,b,c,d,e,f Universiti Teknologi Malaysia, UTM Skudai, 81310, Johor, Malaysia Abstract Online discussion forums and computer conferencing play an ever increasing role in language learning in universities, especially as the high levels of student to student interaction promoted in such forums is consistent with the more communicati ve ideals of tertiary education. Examples of these forums can be found in the Lounge which is housed in MyLinE, an English language learning portal for students of public universities in Malaysia. These forums provide students with a platform, enabling the m to come together to share thoughts and ideas and learn from each other. This development of knowledge is a main feature of the Community of Inquiry Model and is said to occur through the interaction of cognitive, teaching, and social presence. This paper focuses on social presence, examining affective, interactive and cohesive responses as well as calculating the Social Presence Density within the forums in MyLinE, to assess whether the environment within these online forums is one in which deep and meani ngful learning is likely to take place. Keywords: Online learning; Relationship building; Social Presence 1 . I ntroduction As the use of internet becomes more widespread, universities and other educational institutions are under increasing pressure to deliver online education that meets the needs of their learners. Not only do these institutions have to deal with an ever increasing number of students enrolling in online education [1, 2], but also ensure that since education is deemed a social practice [3, 4, 5, 6], the online learning environment is able to support the social practic e and process of learning [5]. This focus on the social aspect of online education has lead to the increased use of Computer mediated communication (CMC) which is now a major component in almost all distance education training [7]. Email, Available online at www.sciencedirect.com © 2012 The Authors. Published by Elsevier Ltd. Selection and peer-review under responsibility of the LSP 2012 Committee, Language Academy, Universiti Teknologi Malaysia. Open access under CC BY-NC-ND license. Open access under CC BY-NC-ND license.

Transcript of Learning through the Lounge: Using Social Presence to assess the ... · MyLinE, an English language...

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Procedia - Social and Behavioral Sciences 66 ( 2012 ) 448 – 459

1877-0428 © 2012 The Authors. Published by Elsevier Ltd.Selection and peer-review under responsibility of the LSP 2012 Committee, Language Academy, Universiti Teknologi Malaysia..doi: 10.1016/j.sbspro.2012.11.289

* Corresponding author. Tel.: +60-10-8825080.E-mail address: [email protected]

The 8th International Language for Specific Purposes (LSP) Seminar - Aligning Theoretical Knowledge with Professional Practice

Learning through the Lounge: Using Social Presence to assess thelearning environment in a MyLinE online forum

Sergio Saudea*, Fatimah Putehb, Awis Rumaisya Azizanc,d, Nur Hidayah Abd. Shukore & Khairi Izwan Abdullahf

a,b,c,d,e,fUniversiti Teknologi Malaysia, UTM Skudai, 81310, Johor, Malaysiaf

Abstract

Online discussion forums and computer conferencing play an ever increasing role in language learning in universities,especially as the high levels of student to student interaction promoted in such forums is consistent with the morecommunicative ideals of tertiary education. Examples of these forums can be found in the Lounge which is housed in MyLinE, an English language learning portal for students of public universities in Malaysia. These forums provide studentswith a platform, enabling them to come together to share thoughts and ideas and learn from each other. This development of knowledge is a main feature of the Community of Inquiry Model and is said to occur through the interaction of cognitive,teaching, and social presence. This paper focuses on social presence, examining affective, interactive and cohesive responsesas well as calculating the Social Presence Density within the forums in MyLinE, to assess whether the environment within these online forums is one in which deep and meaningful learning is likely to take place.

© 2012 The Authors. Published by Elsevier Ltd.Selection and/or peer-review under responsibility of the LSP 2012 Committee, Language Academy, Universiti TeknologiMalaysia

Keywords: Online learning; Relationship building; Social Presence

1. Introduction

As the use of internet becomes more widespread, universities and other educational institutions are underincreasing pressure to deliver online education that meets the needs of their learners. Not only do theseinstitutions have to deal with an ever increasing number of students enrolling in online education [1, 2], but alsoensure that since education is deemed a social practice [3, 4, 5, 6], the online learning environment is able tosupport the social practice and process of learning [5].

This focus on the social aspect of online education has lead to the increased use of Computer mediated communication (CMC) which is now a major component in almost all distance education training [7]. Email,

Available online at www.sciencedirect.com

© 2012 The Authors. Published by Elsevier Ltd.Selection and peer-review under responsibility of the LSP 2012 Committee, Language Academy, Universiti Teknologi Malaysia.

Open access under CC BY-NC-ND license.

Open access under CC BY-NC-ND license.

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blogging, synchronous chat, audio and video and asynchronous conferencing are just some of the forms of CMC being used by students and teachers in universities today.

Online discussion forums are one of the most often used forms of CMC. These forums are an integral part of many distance education programs in tertiary education as they promote interaction between students [8] with the aim of critically constructing, validating and sharing knowledge [9] in an environment which in many ways mirrors the traditional classroom environment. Corich [10] having reviewed recent literature outlined the perceived benefits and suggested that support for the use of online discussion forums in tertiary education is widespread.

As the use of discussion forums continues to grow however it is important for educators to continually

Rourke and Kanuka [11] consider the main indicator of a successful online learning experience, is actually occurring. Many different approaches have been used to measure quality in online discussions but Spatariu, Hartley & Bendixon [8] suggest 4 categories into which most studies can be classified: interaction-based; levels of disagreement; argument structure analysis; and content analysis. This last approach is generally recognised as the one most implemented by researchers to evaluate quality in discussion forum postings [10].

model, arguably the most popular content analysis approach.

1.1 Community of Enquiry Model

The community of enquiry model assumes that learning occurs through the interaction of three main

components: cognitive, teaching and social presence [7].

Figure 1: The Community of Enquiry Model (adapted from Garrison et al. [7])

Cognitive presence is an essential element of critical thinking and is the extent to which participants, through sustained communication in online discussion forums, are able to construct meaning. Teaching presence deals with the design and organisation of the educational experience as well as facilitation or moderating in online discussions and any student-teacher interactions. The last core element is social presence defined by Garrison et

order to facilitate critical thinking and knowledge creation. This paper will examine only one of the core elements of the community of enquiry model; social presence.

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1.2 The evolution of Social Presence

The amount of literature dedicated to the theory of social presence is an indication of how important and popular it is as a concept to describe and understand social interaction online [12]. In fact Lakin[13] determined it to be key to the level of learner participation and success of online collaboration. Yet, as the study of social presence has evolved so has its definition and at present there is no clear, agreed upon definition of social presence [14, 15].

In a study to determine the effects a communication medium can have on the way people communicate Short

suggested that people have differing perceptions about different mediums, with some mediums being seen as having high social presence and therefore more sociable and personal (e.g. video), whilst others are perceived as having low social presence and thus are less personal (e.g. audio). In a later study, Walther [17] applied the theory of social presence developed by Short et al. [16] to computer mediated communication and concluded that CMC was inherently impersonal (i.e. low social presence) due to the fact that social context clues (non-verbal), that are common in face-to-face interactions, were filtered out.

In the mid 1990s, when CMC was first implemented in educational institutions there were many people against the idea of online education as the belief was that the lack of social cues would interfere with teaching and learning [18]. However, around the same time researchers [19, 20] found that even though CMC was considered to be a medium that is low in social context cues, it can be perceived as very interactive, social and personal, a finding which was contrary to previous research. This led to the suggestion that social presence was in fact not solely determined by the attributes of the communication medium as argued by Short et al. [16]. Gunawardena [19] redefined social presence as

presence was more important than the capabilities of the communication medium [12]. As CMC evolved Rourke et al. [23], Swan [24] and Swan & Shih [25] found that by telling stories and by

using emoticons and humour, participants in online forums, solely using text, were able to project their

communicating in online discussions. Garrison & Anderson [26] argued that social presence was an important step in order to foster collaboration and fruitful discussion. In addition some studies have shown there to be a link between social presence and student learning. Russo and Benson [27] found a strong connection between

quantity of their learning. However further studies are needed to assess the strength of the relationship between social presence and student learning [29].

1.3 Measuring Social Presence

Russo & Benson [27] argued that as yet there is not an ideal method for measuring social presence, and that a

combination of the most commonly practiced methods would probably need to be applied. Although there is still disagreement on how to measure social presence [30, 31] most of the recent studies on social presence have been influenced by Gunawardena & Zittle [20], Rourke et al.[23] and Tu & McIsaac [32] who developed surveys and coding schemes to assess the level of social presence in online discussions [12]. The methodologies developed by Gunawardena & Zittle [20] and Tu [15] were apresence. This was done using student surveys and interviews.

In contrast, Rourke et al. [23] developed a framework, derived from the the community of enquiry model [7] and based on the quantitative analysis of online discussion transcripts, which is the methodology selected to examine social presence in this study. They created a coding scheme consisting of 12 indicators split into 3

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categories in order to identify and measure observable behavpeople [12]. The three 3 categories described 3 types of communicative responses; affective, interactive and cohesive responses. Affective responses are any responses consisting of expressions of emotions, mood or feelings. Humour and disclosure of personal information are seen to enhance social bonding, trust and the seeking of support. Interactive responses show that participants are involved in the online interaction and are looking to sustain relationships and maintain or prolong contact. Replying to a message, quoting directly from or referring to messages posted by others are examples of this type of response. In addition encouragement, interpersonal support and acceptance are also seen as interactive responses. Finally, cohesive responses are those that demonstrate a sense of community in CMC. Phatic salutations, vocatives and pronouns are all used to establish closer ties, denote feelings of association amongst participants and enhance the sense of community in online discussions [23].

Rourke et al.[23] measured the number of occurrences of these indicators per 1000 words. This measurement was labelled the Social Presence Density calculation (SDP), a quantitative description of computer conferencing environment. Lower values would indicate an environment which is cold, impersonal and more pragmatic. On the other hand, higher values would suggest warmth, closeness, and a sense of affiliation, an environment which encourages students to regard the discussion as intrinsically and educationally valuable.

1.4 Previous studies using the methodology of Rourke et al. (2001)

The main conclusion that Rourke et al. [23] formulated from their study of online forums of two graduate

level courses, was that the Social Presence Density calculation was able to expose and quantify differences in social presence. The transcripts of each forum achieved values of 22.83 and 33.54 and confirmed the intuitive impressions they formed on the educational effectiveness and sociability while reading the transcripts [23].

Other studies have measured social presence using the the methodology as devised by Rourke et al. [23]. So [33] found that in a study of two online student forums in a major university in the United States, the social presence density was 58.8 and 57.7 suggesting a strong social presence in each. He also found that for both forums roughly 60% of all the social presence indicators were cohesive responses, followed by interactive responses (~26%) and affective responses (~14%). In contrast Thayalan &Shanthi [34] in a study on 51 distance learners in Malaysia found that Interactive responses made up the most frequent social presence indicators (57%) followed by cohesive responses (36%) and affective responses (7%). The results of this last study were similar to ones performed by Stacey [34], Yildiz [35] and Hall & Herrington [36] in that the frequency of interactive responses in the online discussions was always much higher than for cohesive and affective responses.

1.5 Purpose of study

This paper examines social presence in the forums of MyLinE, a language learning portal for learning in

English, which is open to all students in all 20 public institutions of higher education in Malaysia. By calculating the Social Presence Density for the entire MyLinE portal and individual forums as well as using Rourke et al. [23] framework of social Presence indicators this study will attempt to answer the following research questions:

1. Which of the 3 types of social presence indicators (affective, interactive, and cohesive) is the main

driver of student interactions?

2. Is the online environment in MyLinE forums one in which deep and meaningful learning is likely to take place? i.e. is the Social Presence Density over all MyLinE forums high?

3. Are there any differences in SDP across different forums and why?

Comparisons will be made to other similar studies.

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2. Method The research in this study is a preliminary exercise in social presence and examines if the model used can be

applied to determine the level of social presence in discussion forums. In addition it enables the researcher to become familiar with one of the most popular quantitative content analysis models. The large amount of data collected as well as the high number of students adds some validity however the scope and context of the study i.e. students are not a set group, participation in discussion forums is voluntary and not tied to a course, means that this study has a more specific aim tailored to understanding on a basic level the social presence in the MyLinE forums, and thus caution should be advised when making assertions based on the findings of this study.

2.1 Context MyLinE

MyLinE is an online language portal for learning in English which serves all 20 public institutions of higher

education in Malaysia. All students when they first enrol in these institutions, are registered as users of MyLinE. Currently MyLinE has more than 460,000 registered users. The portal is primarily voluntary in nature and is a tool for students to practice and improve their English language skills. However, roughly half of the public institutions now use MyLinE exercises as part of their English language course assessments. MyLinE is based on a Moodle platform which enables easy tracking of student contributions such as number of posts, word count etc.

Discussion forums which are one of the features of MyLinE are parked in the Lounge. There are 8 forums within the Lounge: Students Guiding Students (SGS), Special Interest Groups (SIG), Creative Corner (CC), Movie Review (MR), Book Review (BR), Student Forum (SF), Correct My English (CME), Read & Respond (RR). Students can enter into any of these forums at anytime and either start a new discussion thread or enter an existing discussion thread and post a reply.

Some research has been performed on student contributions in MyLinE with the focus of these studies being primarily on student motivation and expectations, the effect background knowledge has on student interactions as well as areas of the English language students struggle with. However no study as of yet has been done regarding social presence in the discussion forums therefore it is believed that this study will be valuable in providing information that may aid in the further understanding and development of the forums in MyLinE with the aim to improve student interaction and learning.

This study was carried out in the 2nd semester of the 2011/2012 academic year, therefore the data comprised of forum entries from the 20th February to 30th June 2012. This time period was chosen as a forum competition run at this time encouraged more student interaction in the forum and thus the amount of data retrieved and analysed was greater than usual.

2.2 Participants

1158 students from all 20 public institutions of higher education in Malaysia contributed at least one forum

post during the time of the study. However not all of these students will be represented in the findings as not all the forum post and threads were analysed (see below).

2.3 Data capture and Analysis

A lot of the discussion threads had only a few postings and it was felt that social presence would not be

represented well in these threads and thus the findings would not be so valid. Therefore only discussion threads that had 15 or more posts would be included in the study. In total, 31 discussion threads were analysed from 6 of the 8 forums no threads in Correct My English and Read & Respond forums had 15 posts or more. The chosen threads were numbered T1 to T31.

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Table 1. Categories and Indicators of Social Presence (adapted from Rourke et.al 2001)

Categories Indicators Definition / examples Sample from this study Affective

Emotional Expressions Humour Self-disclosure

Repetitious punctuation, conspicuous capitalisation, emoticons Teasing, cajoling, irony, sarcasm Presents details of personal life, Expresses vulnerability

of free apps!!!

beloved mother two years

Interactive

Continuing a thread Quoting from

messages Referring explicitly to

messages Asking questions Complimenting, Expressing appreciation, Expressing agreement

Using reply feature

messages or using software feature to quote messages.

Asking questions to other students

messages

messages

Re: Gym

Cohesive

Use of Vocatives Referring to group using inclusive pronouns Use of phatics, salutations

Referring to or addressing other participants by name Addressing the group as we, us, our, group Greetings and closures

expensive phones are not

Figure 2 illustrates how the data was captured, and then analysed. The online transcripts of each thread were

compiled and then the qualitative data was hand-coded and the occurrences of indicators were categorised quantitatively in terms of interactive, affective and cohesive responses according to the measurement of social presence as set out by Rourke et al. [23] and illustrated in Table 1. The data from all the threads was compiled so that not only would the data show the number of interactive, affective and cohesive responses for each thread but also for each of the 6 forums as well as for the whole of the Lounge. This allowed for a comparison of the three types.

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Figure 2: Diagram illustating the methodology process

The second part of the data capture and analysis involved calculating the Social Density Presence for each thread (equation 1), forum (equation 2) and for all 31 threads studied in the lounge (equation 3). The process was the same as above but instead of categorising the indicator occurrence data into the 3 types of responses, the total number of indicator occurrences was ascertained for each of the 31 threads, the 6 forums and the total for all studied threads. Moodle was able to extract the word count for each area of study that allowed for 3 calculations of Social Presence Density.

(1)

(2)

(3)

The results allowed the comparison of Social Presence Density across threads and forums to help ascertain

which have greater social presence and therefore which forums or threads have environments in which deep and meaningful learning is more likely to take place. In addition the SPD for the whole lounge was calculated and compared to previous studies to determine whether Social Presence in MyLinE forums is relatively high or not.

3. Results & Discussion

Table 2 shows the total number of occurrences of affective, interactive and cohesive responses in the whole of

the Lounge as well as in each thread. In addition the table displays the Social Presence Density for each thread, each forum and the total for all 31 threads studied.

3.1 Interactive, affective and cohesive responses in MyLinE forums

Analysing the different categories of social presence indicators, interactive responses are the most present in

discussion forums with 814 occurrences or 48% of the total number of social presence indicators present. Affective responses are the next frequent with 698 occurrences or 41% of the total number of social presence indicators found. Finally, only 196 cohesive responses were observed in all the studied threads which make up 11% of the total number of social presence occurrences. From this it can be stated that interactive responses are the main driver of social presence in MyLinE. These results seem to contradict the findings of So [33] who found cohesive responses to be the most frequent responses. However the findings do agree with the studies by Thayalan & Shanthi [34], Stacey [35], Yildiz [36] and Hall & Herrington [37] who all found interactive responses to be predominant in their transcripts.

Compilation of online transcripts

Identification of Social Presence indicators

Categorisation of indicators into cohesive, affective and interactive

responses

Calculation of total number of each type of response in each thread

and in the whole Lounge

Calculation of total indicators in each

thread, forum and in the Lounge

Calculation of SPD for each thread, forum and

the Lounge

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Table 2. Social Presence Indicator occurrence and Social Presence Density in the each discussion thread, forum and all 31 studied threads in MyLinE for Semester 2 2011/2012

Forum Thread

No. of posts

Word Count Affective Interactive Cohesive

Total Indicators

SPD Thread

SPD Forum

SGS T1 17 1139 14 17 6 37 32.48 25.01

T2 26 2420 17 25 10 52 21.49

SIG T3 24 2169 21 23 8 52 23.97 28.08

T4 23 1563 16 22 10 48 30.71

T5 57 3591 54 57 10 121 33.7

T6 19 2328 17 20 13 50 21.48

CC T7 35 1611 33 34 6 73 45.31 40.92

T8 47 2690 44 47 12 103 38.29

MR T9 18 1243 17 17 1 35 28.16 22.73

T10 34 4274 32 34 7 73 17.08

T11 16 686 16 16 1 33 48.1

BR T12 25 1526 23 26 8 57 37.35 39.41

T13 25 1189 20 24 6 50 42.05

SF T14 36 2991 26 35 10 71 23.74 20.15

T15 20 1534 18 19 9 46 29.99

T16 18 745 18 18 0 36 48.32

T17 18 654 16 17 7 40 61.16

T18 25 2059 19 24 6 49 23.8

T19 20 857 20 18 1 39 45.51

T20 17 730 17 16 2 35 47.95

T21 16 554 12 15 1 28 50.54

T22 16 2803 13 16 8 37 13.2

T23 25 3332 19 25 7 51 15.31

T24 16 1500 11 15 2 28 18.67

T25 17 4147 12 16 4 32 7.72

T26 29 4152 26 29 1 56 13.49

T27 31 4821 21 31 5 57 11.82

T28 46 5465 24 46 11 81 14.82

T29 24 3799 24 24 5 53 13.95

T30 69 4034 64 71 13 148 36.69

T31 17 1684 14 17 6 37 21.97

Total 826 72290 698 (41%) 814 (48%) 196 (11%) 1708 23.63 23.63

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One important point to note with regards to interactive responses is that the indicator of using the reply function was the most frequently observed out of all twelve indicators of social presence and in fact was present in nearly every posting. As a feature of the software and easily used, this could be said to inflate the number of interactive responses. In fact Rourke et al. [23] suggested as much in their findings claiming this indicator may be just a superficial artefact of computer conferencing rather than a defining indicator of social presence. It may be useful to do further studies that do not include this indicator in the methodology as per the model used by Swan [22] or include a weighting for each indicator.

The main concern that must be discussed is the very low frequency of cohesive responses in all 31 discussion threads. In fact, compared to all the studies mentioned [33, 34, 35, 36, 37], the proportion of cohesive responses in relation to other responses in this study is the lowest (11%). This suggests a lack of a sense of community and bonding amongst participants. This may be in part due to the scope and nature of this study. These forums are open to thousands of students and it is generally accepted that it is easier to build a sense of community in small

so many different students participating in the discussions. This was highlighted by Walther [38] who argued that relationships require longer to develop in an electronic medium. In addition, since the discussion forums analysed are not part of a course, students do not work towards a common goal as in other studies which may

It is interesting to note that the proportion of cohesive responses in discussion threads T4, T6 and T22 is much

Fashion: Loss of culture In this thread nearly all of the posters were female students suggesting that women may be more inclined to communicate in a cohesive manner in order to associate more with other participants, establish closer ties and build a sense of community. In fact, Thayalan & Shanthi [34] found that the proportion of cohesive responses in female interactions was much higher than the male interactions. The effects gender has on types of social interaction in MyLinE could be a topic of further study.

The titl Here the presence of greetings is pronounced suggesting that maybe this indicator of social communication has been transferred from the social networking sphere where greetings are frequent and seen as important. Students who participated in this thread may be well versed in the rules of social networking and have adopted these rules in MyLinE forums.

. One would expect less cohesive responses, but although the total number of social presence indicators in this thread is relatively low there are many greetings which are of the more formal tone.

are just some examples. This suggests that the type of language (formal vs. informal) may be topic driven but that cohesiveness is not affected by formality. In fact it may suggest that there are hidden rules whereby greetings are of more importance in more formal settings than informal ones.

3.2 Social Presence Density in MyLinE forums

The total Social Presence Density in all of the MyLinE forums studied is 23.63. Compared to studies by

Rourke et al. [23] and So [33], this value is relatively low suggesting that social presence in these MyLinE forums is also low. However it should be noted that there is a big variation in SDP across all 31 threads. This value is quite surprising given that these forums are voluntary and topics are more informal and less academic than in other studies. However, reasons to do with the nature and the scope of this study that have been discussed in the previous section may help to understand the low level of social presence observed in the MyLinE forums.

The SPD seems to be a valuable tool for calculating social presence as it was able to differentiate those transcripts that seemed to have high levels of sociability from those that had low sociability. This was confirmed by the intuitive impressions regarding sociability that the researcher formed of the online discussions when reading the transcripts.

In terms of forums, Creative Corner (40.92) and Book Review (39.41) are the ones with the highest Social Presence Density. One of the predominant features of T8, T12 and T13 is again the high participation of female

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students in these threads. T12 and T13 are threads discussing books whilst T8 is a thread discussing a love song, all of which are generally more geared to women. These forums are characterised by a high level of affective responses especially emotional expressions and to a lesser extent self-disclosure. This could indicate that women display more social indicators, especially emotional expressions, in their online communication than men.

The Student Forum has the lowest SPD out of all the forums (20.5) and yet by quickly glancing at the values of all the threads in this forum it is easy to see that there is a huge variation in the SDP. As an example this forum contains the thread with the highest SPD in the whole study; T17 with an SPD of 61.16; and the 2 threads with the lowest SPD in the entire study; T25 with an SPD of just 7.72 and T22 with 13.2. The reason for this difference between these threads seems to be the topic of the threads. T17 is regarding how students view their mothers, a topic which evokes a lot of emotions whereas T25 is a topic discussing the importance of breakfast. Although interesting this thread contains a lot of long posts outlining posters opinions as well as providing some scientific knowledge and nutritional information and as such seems cold and impersonal. T22 is regarding internship placement which as discussed earlier is one of the most formal topics in all the study and as such there are relatively few affective and interactive responses. This seems to indicate that the topic of a thread is an important factor which determines the level of social presence in an online discussion. Again this could be the main focus of a future study.

The final observation was made not from examining Table 2 but from examining the transcripts of the five discussion threads with the highest SPD (T11, T16, T17, T20, T21) and the five with the lowest SPD (T22, T25, T26, T27, T29). What was instantly noticeable was the presence of large blocks of writing or paragraphs in the low SPD threads. The students would express their opinions as if presenting a monologue. Then when they were finished another participant would start his monologue. The threads with high SPD presented the exact opposite pattern; lots of interaction, short sentences and turn taking, all of which are features of more face-to-face interaction. If you imagine a conversation, it usually involves two people exchanging views back and forth, questions and answers, rather than one person talking for 5 minutes whilst the other listens. This preliminary observation was then corroborated by calculating the number of words per post in each thread and then determining the average words per post for the five with the highest and the five with the lowest SPD. The results illustrated clearly the difference. The five discussion threads with the highest SPD presented an average of 40 words per post whereas the five with the lowest SDP averaged 175 words per post. We can assume from these findings that words per post affect the level of social presence in an online discussion, however, further studies will need to be carried out in order to give validity and significance to this claim. This could be an important discovery, as it could prove to be useful information for the future design of online forums.

4. Conclusion

As the Malaysian Ministry of Higher Education (MOHE) looks to implement further online education, portals

such as MyLinE need to ensure that they can support the social aspect of learning. Social presence in online discussion forums needs to be continually monitored and fostered in order to provide students with an online learning environment that promotes interaction, critical thinking and the creation and sharing of knowledge to achieve deep and meaningful learning.

successful in identifying the main drivers of social presence as well as differentiating forums with high and low social presence through the calculation of Social Presence Density. The researcher recommends that the framework be tweaked for future studies to increase its validity and accuracy.

The major statistical findings in this study of MyLinE forums such as total SPD and the quantitative measurement of total interactive, affective and cohesive responses are deemed to be lacking in relevance. The nature and scope of this study did not lend itself to these measurements and as such the SPD and cohesive responses were, in retrospect, predictably low although given the unacademic nature of these forums it was slightly surprising at first. The result indicates there is limited social presence and the online learning environment is fairly cold and impersonal. Building relationships and communities is difficult in this type of

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online environment where the participants are not a closed group and repeated encounters between two or more students are not the standard. Time, repeated exchanges and relationship building seem to be integral to high social presence.

This paper, therefore, suggests that a new study be done as part of a course objective with a closed group of students and based on more academic discussion where problem solving, knowledge sharing and critical thinking are integral components.

The real benefit of this study was that the differences in Social Presence Density and types of responses from thread to thread and from forum to forum threw up avenues for future studies. A common theme in a lot of the findings was the predominance of women in threads and forums with high SPD and affective responses indicating that women may be more sociable in the way they communicate online. Another possible study could be based on how discussion topics affect social presence as indicated by the findings here. Finally, research into the relationship between words per post and social presence could be carried out as the results in this study suggest a strong correlation.

By applying these measurement tools and gathering information through further research MyLinE can make more informed decisions regarding how best to design, implement, deliver and manage online forums, to ensure that social presence is prominent throughout the portal and that the online environment is one which strongly promotes student learning.

Acknowledgements

We would like to thank the Ministry of Higher Education and our sponsor, Universiti Teknologi Malaysia.

We are especially grateful to the Research Management Centre (RMC) for the financial support without which we would not be able to carry out the research.

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