A Presentation to the British Columbia

Tourism and Hospitality Education & Training Consortium

Learning in Tourism

2005 - 2015

Dr. Nancy ArsenaultDirector of Tourism, Outreach & Continuing Studies

Who We Are

A provincial public university created solely to address the applied and professional knowledge needs of the global workplace

A federal national historic site

An unparalleled niche market opportunity for destination development, visitor experiences, tourism education and economic development

Pride in our Contribution to British Columbia, to Canada

Providing unique, post-secondary learning that responds to needs of for the tourism sector

Safeguarding a Canadian treasure with a $20M heritage liability

Complementing the market place, not competing

A Mandate for Post-Secondary Education

That supports the tourism industry through building capacity with:

• New degrees & certificates• New professional tourism training & outreach• New continuing studies programs

A Mandate for Heritage Education

That creates:• A destination draw to Vancouver Island • New, memorable visitor experiences• Reasons to visit Victoria and ‘stay an extra day’• Opportunities to engage the public

A Unique Opportunity to Add Value

That generates:• Economic development• Employment• Partnerships & new business opportunities• Local, national, and international media awareness

Our Tourism Vision

For visitors – to facilitate memorable visitor experiences that engage the senses, tap the intellect, and foster an appreciation of Canada’s natural and cultural heritage.

For tourism education – to deliver applied academic and professional programs so personally relevant they transform people in ways that enrich them for a lifetime.

Why Tourism?

Optimize and leverage the attributes of a public university and national historic site, both with an educational mandate

Broaden the combined audience reach Increase opportunity for public access and education Growing global demand

Generate revenue to offset the preservation of Hatley Park National Historic Site so it may be enjoyed by future generations

Unique Challenges =Unique Opportunities

Aging heritage infrastructure Insufficient learning space and

accommodations $20 million deferred maintenance and heritage

restoration requirement No federal, provincial, municipal funding base

Growing demand for tourism, tourism human resource capacity, protected spaces

“A public university that is also a tourism destination, a tourism operation,

and a tourism partner!”

Our 1st Year Achievements

Tourism Education Destination, Accommodation &

Product Development Launch Hatley Park Brand Heritage Sustainability Stakeholder Consultation 2005-2015 Strategic Direction

20 minutes to

2 years!

Our Approach

Our Global Strategy

To produce tourism graduates who will succeed and lead in the workplace

To proudly fulfill the university’s unique heritage requirement as stewards of Hatley Park National Historic Site

To become a demonstration site of excellence intourism education, visitor experiences, and

sustainable tourism development.