Learning for Life is a DIAGEO Latin America & Caribbean program designed to transform lives of underprivileged people in the communities in which we operate, through directly and indirectly providing education and skills to give disadvantaged people a real chance to get a job, and become valued and respected contributors to their communities.

• Providing education for underprivileged people, between 18 and 29 years;• Transformation of Lives through Education• Partner with Accredited Institution/Non-Profit Organization• Deliver Job Placement/Skills for Life Outcomes;• 4 months of diary classes (aprox. 300 hours);• Module of citizenship and integration with the community

Prepares individuals to enter a career in bartending or related fields with the skills and knowledge needed to responsibly serve customers and provide excellent experiences.

Develops young people for a career in the retail industry, providing them with the skills for customer relations, cash management and professional appearance.

Teaches gifted individuals and groups to utilize their artistic abilities to generate income for themselves, their families and their communities.

Inspires communities to identify their strengths and develop local, natural and cultural assets into sources of tourism income in a culturally and environmentally sensitive way.

Results PUB

More than 4 thousand students graduated during ten years of project

Geographic coverage : 8 Estates in more than 20 cities

85% of employability

1/3 of employees engaged as volunteer

Former students working as teachers in Bartender Project since 2008

Pioneer initiative, which has being implemented in other countries (Thailand, South Africa, China, Jamaica and others)

Provide Opportunity for Customer and Suppliers Engagement

Promote synergy with Local Government/Public Policy

Recognition and endorsements:

National media

Federal and Municipal

American and British Chambers

Brazilian Association of Beverage (ABRABE)

Ethos Institute

Business Partners

Geographic coverage 2011Geographic coverage 2011

MontevideoRivera

• Paulista/PE

• S. Lourenço da Mata/PE

• Olinda/PE

• Caruaru/PE

• Gravatá/PE

• Cabo de Sto. Agostinho/PE

•Vitória S. Antão/PE

•S. Talhada/PE

•S.J. Egito/PE

•Salgueiro (PE)

Assuncion

Results in Rio de Janeiro

More than 600 students graduated in Bartender project until FY10

FY11 – 160 students of Tourism project will be graduated

Former students work in important restaurants, pubs and hotels, such as: Hard Rock Café, Bar 56, Enoteca Fasano, Discoteca Nuth, Hotel Caesar Park, Intercontinental, Blue Tree, Sofitel

A lot of students are working abroad in season, the majority in Europe

Some of them are workin as consultants for restaurants and bars and other are teaching for the new groups of Bartender students

One of our student went to a Diageo’s meeting in London, representing the students of Learning for Life in Latina America

Rio de Janeiro – Testimonial

Thiago Teixeira – Former Student

It is not easy living in a poor community like I do. Many times I was faced with financial difficulties that have struck me and my family. But I have never considered the possibility a life of crime. My parents have always taught me and my sister that we should never stop studying. We may not have a lot, but they always told us: ‘A man without humbleness or dignity is not a man fit for society.’

In June 2002, I discovered Project Bartender through the newspaper. At the time, this profession called Bartending was still relatively unknown to people in Brazil.

I took part in the course while I was finishing high school, which took a lot of effort. When I finished the course I did an internship at the Hard Rock Café, where I gained valuable experience as a Bar assistant. After seven months of work I entered my first Classic Cocktail Championship, held at the Sheraton Hotel in Rio de Janeiro (2003), where I won third place out of a total of five prizes. That same year I was promoted to bartender, and in 2004 the opportunity came up to teach at the Project Bartender course at SENAC. The project changed my life and gave me the opportunity to change the lives of other young people. I worked at the Hard Rock Café until 2005, and there I rose to the position of trainer.

In 2007, I left the Café and worked for two years in high society events in Rio de Janeiro. I am currently responsible for bar logistics and employee training at the Italian restaurant Domenico, in the neighborhood of Leblon, in Rio.

Today my parents are divorced; I live with my mother and sister in the same poor section of Penha and I am responsible for supporting the household. My aim with Project Bartender is to continue transforming the lives of many young people.