Learning Agreement
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Department of Communication Internship Program University of Maryland LEARNING AGREEMENT for COMM386 Student’s name: Katya Hutnik Address: 7527 Rhode Island Avenue College Park, MD 20740 Phone number: 607-342-1145 e-mail: [email protected] Worksite supervisor's name and title: Steven Eliopoulos Organization name: Bulldog Public Relations Address: 1811 18 th Street, NW Suite 32 Washington, DC 20009 Phone number: 202-483-3003 e-mail: [email protected] Fax: None Academic Instructor's name and title: Julie S. Gowin, Outreach Coordinator Address: Department of Communication, R2130 Skinner Bldg., College Park, MD 20742 Phone number: (301) 405-7323 e-mail: [email protected] Fax: (301) 314-9471 Descriptive Title of Internship Position: Public Relations Intern Job description including general duties to be undertaken as part of the internship: The internship role is unpaid position that offers college credit for those who seek it. Interns must possess their own computer laptop and will have a personal workspace and office desk to conduct tasks and assignments. The internship will last throughout the fall (January-May). This is an exciting internship opportunity in a fast- paced environment that will provide a great experience, excellent mentorship, future references and additional skills to place on your resume. Duties include: - Writing and editing press releases - Media database management - Working directly with media to coordinate interviews and story opportunities - Media tracking
Transcript of Learning Agreement
Department of Communication Internship ProgramUniversity of Maryland
LEARNING AGREEMENT for COMM386
Student’s name: Katya HutnikAddress: 7527 Rhode Island Avenue College Park, MD 20740Phone number: 607-342-1145 e-mail: [email protected]
Worksite supervisor's name and title: Steven EliopoulosOrganization name: Bulldog Public RelationsAddress: 1811 18th Street, NW Suite 32 Washington, DC 20009Phone number: 202-483-3003 e-mail: [email protected]: None
Academic Instructor's name and title: Julie S. Gowin, Outreach CoordinatorAddress: Department of Communication, R2130 Skinner Bldg., College Park, MD 20742Phone number: (301) 405-7323 e-mail: [email protected]: (301) 314-9471
Descriptive Title of Internship Position: Public Relations Intern
Job description including general duties to be undertaken as part of the internship:
The internship role is unpaid position that offers college credit for those who seek it. Interns must possess their own computer laptop and will have a personal workspace and office desk to conduct tasks and assignments. The internship will last throughout the fall (January-May). This is an exciting internship opportunity in a fast-paced environment that will provide a great experience, excellent mentorship, future references and additional skills to place on your resume. Duties include:
- Writing and editing press releases- Media database management- Working directly with media to coordinate interviews and story opportunities- Media tracking- Planning special events, coordinating promotions and learning the day-to-day workings of a PR firm- Participation in publicity planning and strategy sessions- Preparation, organization and distribution of press clippings and other press materials- Pitching local media- Writing of additional press materials, publications pieces, etc.- Light clerical work- Other projects as assigned, based on department needs and intern's interests
The student’s work should meet this description, the student should receive adequate supervision, the student should have a safe place to work, and the student should have the opportunity to fulfill learning requirements.
The student should provide diligent performance of work, safeguard the interests of the organization, and share information that may impact the student’s ability to do the job including the level of internship course for which the student has registered.
Description of compensation including amount, how and when paid and treatment of taxes, as well as, facilities, and supervision to be provided by the worksite organization to the student: (Answered above)
Units of credit to be earned: 4 (require a minimum of 45 hours of work per credit)
Time frame of internship: Start date: 1/29/2014End date: 05/07/2014Weekly schedule: Monday and Wednesday 10 a.m.- 5p.m. and events throughout semester
GradingIntern: The student should follow the syllabus provided by the instructor.
Supervisor: The supervisor should write an evaluation of the student and send it to the instructor by semester’s end. It should be signed and on company letterhead. This letter should verify the number hours the student has worked and give a descriptive evaluation of the quality of work provided by the student during the internship. A copy of the evaluation should be provided to the student. Please note that students will be allowed to view the evaluation.
Instructor’s access to evaluate the studentEarly in the internship the student should coordinate and the organization should welcome an onsite visit at the worksite for the instructor. The onsite visit should include a tour of the facility and the student’s workspace, and an opportunity to meet and talk briefly with the supervisor.
Student Intern’s Goals and Objectives (including project plan)Goal: To become familiar with day-to-day responsibilities of a PR professional Objective: Work closely with Matt and Steven for 180 hours throughout the semesterObjective: Attend two events for clients of Bulldog Public Relations to gain experience of responsibilities during event.
Goal: To gain experience and knowledge promoting an event and all the work that goes behind it from a PR perspective.Objective: Learn how to use two new social media platforms to publicize an event.Objective: Get five media placements for event in local publications
Project plan: To satisfy the project requirement for class, I will work on a media campaign to publicize and promote SpringFest for Capitol City Brewing Company, one of Bulldog Public Relation’s clients. For the project I will be responsible for writing a media advisories, inviting press to the event, developing a comprehensive list of media attendees, tracking press, using social media to promote the event, attending the event and taking pictures and tracking commentary and press after the event. After the event is over I will compile a binder of press clippings and images that were published for Capitol City Brewing Company to view.
