Learn. Live. Lead. Life-long Learning and Real Estate Success Jessica Lautz November 9, 2013.
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Transcript of Learn. Live. Lead. Life-long Learning and Real Estate Success Jessica Lautz November 9, 2013.
![Page 1: Learn. Live. Lead. Life-long Learning and Real Estate Success Jessica Lautz November 9, 2013.](https://reader036.fdocuments.us/reader036/viewer/2022081519/56649db45503460f94aa5a97/html5/thumbnails/1.jpg)
Learn. Live. Lead. Life-long Learning and Real
Estate Success
Jessica LautzNovember 9, 2013
![Page 2: Learn. Live. Lead. Life-long Learning and Real Estate Success Jessica Lautz November 9, 2013.](https://reader036.fdocuments.us/reader036/viewer/2022081519/56649db45503460f94aa5a97/html5/thumbnails/2.jpg)
Firm Provides Training Programs
2013 Profile of Real Estate Firms
![Page 3: Learn. Live. Lead. Life-long Learning and Real Estate Success Jessica Lautz November 9, 2013.](https://reader036.fdocuments.us/reader036/viewer/2022081519/56649db45503460f94aa5a97/html5/thumbnails/3.jpg)
Training and Education Required by Firm
2013 Profile of Real Estate Firms
New Sales
AgentsExperienced Sales Agents Other Staff
Zero hours 20% 19% 48%1 to 10 12 24 2111 to 20 18 28 1421 to 40 25 20 1241 to 80 17 7 581 to 100 5 1 1100 or more hours 4 1 1Median (hours) 21 12 2
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Training Resources Used
All Firms
One office
Two offic
es
Three offices
Four or more
officesPrivate education or training providers 61% 61% 63% 64% 68%Courses and training through the National Association of REALTORS® 51 54 45 40 44Fellow real estate professionals 48 46 54 58 64Franchise 24 19 38 42 50REALTOR® University 20 21 16 19 14Local college or university 11 12 8 11 9
2013 Profile of Real Estate Firms
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Certifications and Designations in Real Estate
2013 Profile of Real Estate Firms
![Page 6: Learn. Live. Lead. Life-long Learning and Real Estate Success Jessica Lautz November 9, 2013.](https://reader036.fdocuments.us/reader036/viewer/2022081519/56649db45503460f94aa5a97/html5/thumbnails/6.jpg)
Firm’s Reimbursement Of Educational Activities
Full reimburseme
nt
Partial reimburseme
nt
No reimburseme
ntContinuing education to maintain real estate license 9% 10% 81%Real estate sales training 8 16 76Obtaining a designation in real estate 8 14 79Pre-license training 7 11 82Obtaining a certification in real estate 7 13 81Vocational educational programs 3 5 93College degree programs 2 4 94
2013 Profile of Real Estate Firms
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Educational Attainment by Members
Degrees Member Commercial Member
High school graduate 9% 5%
Some college/Associate’s Degree
41 31
Bachelor’s Degree 30 35
Some graduate school 8 10
Graduate Degree 13 20
2013 Member Profile and 2013 Commercial Member Profile
![Page 8: Learn. Live. Lead. Life-long Learning and Real Estate Success Jessica Lautz November 9, 2013.](https://reader036.fdocuments.us/reader036/viewer/2022081519/56649db45503460f94aa5a97/html5/thumbnails/8.jpg)
Typical Work Week
• Typical member works 40 hours a week in real estate– Managers/appraisers typically 50 hours
• 77% real estate is the only occupation– 65% w/2 years or less experience– 83% of those with 16 years or more
• 47% real estate is primary source of income for household– 64% who work 40+ hours a week– 21% who work -40 hours a week
2013 Member Profile
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Gross Annual Income, 2001-2012
2013 Member Profile
![Page 10: Learn. Live. Lead. Life-long Learning and Real Estate Success Jessica Lautz November 9, 2013.](https://reader036.fdocuments.us/reader036/viewer/2022081519/56649db45503460f94aa5a97/html5/thumbnails/10.jpg)
Distribution of Income
Gross Income: Before taxes and expenses
ALL REALTORS®
Broker-Owner (witho
ut sellin
g)
Broker-Owner (with
selling)
Associate
Broker
Manager (withou
t selling
)
Manager (with
sellling)
Sales Agent
Appraiser
Less than $10,000 18% 18% 13% 15% 8% 5% 22% 2%$10,000 to $24,999 15 7 10 14 0 6 18 6$25,000 to $34,999 10 10 7 10 9 8 10 5$35,000 to $49,999 12 10 10 15 6 17 12 15$50,000 to $74,999 14 9 16 16 19 22 12 22$75,000 to $99,999 10 7 13 11 28 15 9 15$100,000 to $149,999 9 11 14 7 22 16 9 20$150,000 to $199,999 5 7 9 5 2 4 4 8$200,000 to $249,999 2 3 3 2 5 4 2 4$250,000 or more 4 17 6 5 1 5 3 4
Median $43,500$62,80
0 $66,300 $46,100 $81,900 $66,600$35,70
0$76,20
0
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Gross Annual Income by Hours Worked, 2012
2013 Member Profile
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Gross Annual Income by Experience, 2012
2013 Member Profile
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Years of Experience in Real Estate
2013 Member Profile
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Age Rising
2013 Member Profile
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Word of Mouth Business
• 42% of member business is from referrals and repeat clients
• 54% of buyers and 64% of sellers used an agent that was referred to them or they had worked with before
• 66% of buyers and sellers only contacted 1 agent
• More then 8 in 10 buyers and sellers would recommend their agent or use again
2013 Profile of Home Buyers and Sellers
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Agent Use By Buyer High and Growing
2013 Profile of Home Buyers and Sellers
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How Seller Sold Home 1991-2013
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What Buyers Want Most From Their Agent
2013 Profile of Home Buyers and Sellers
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What Sellers Want Most From Their Agent
• Help seller market home to potential buyers
• Help sell home within specific timeframe
• Help price the home competitively
• Help find a buyer for the home
2013 Profile of Home Buyers and Sellers