This is Bonus Video 1.1 in the course:

Learn How To Write Copy

The 7 Steps To Writing Great Copy

• What copywriters do and why words matter • Personal qualities of great copywriters • The writing success cycle • The 2 main types of copywriting • 7 steps to writing great copy for websites, sales

letters, newsletters etc. • Top formulas for writing headlines that work • How to adapt them to any business

What we’ll cover in this session:

http://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=eo3jRymUxMZ1mM&tbnid=PpOE-z06-9x9jM:&ved=0CAUQjRw&url=http://lorettalovehuffblog.com/2012/12/the-4-seeds-of-selling-influence/&ei=d75tUuaYHYGRrQedm4HwDw&bvm=bv.55123115,d.aWc&psig=AFQjCNEDGhO6iQpmUMMnmg_2HQNG0jf4gg&ust=1383010292521312

Why don’t we write?

Personal Qualities of Great Copywriters...

Copywriters solve problems...

• Get a response

• Get people to take action – Buy a service – Change an opinion – Change an action - stop smoking, save water

• Tell people what’s in it for them • Motivated by self-interest

Copywriters seek to…

The Writing Success Cycle

Increase your

confidence

Write more easily

Write more quickly

Write more often

Make more sales

Conceptual: Direct Response:

Two Types of Advertising:

Conceptual:

Awareness Expensive

Mass Media Long Term

No action needed

Direct Response:

Selling Cheap

Small Business Short Term

Action needed

Conceptual:

Straight Headline

Bent Image…

Alone, they mean nothing. Together, they make sense…

Straight Headline…

Bent Image…

Together they make sense…

Straight Image…

Bent Headline…

Example: Straight Headline Straight Image – boring…

Direct Response: …examples to

come…

Great Direct Response Advertising

• Has 7 building blocks/components • Not every ad has all 7 • Conceptual = 1 or 2 components • Direct response = 6 or more components