Create an Effective Sell Sheet

It really doesn’t matter how great your products or services are if you’re unable to describe them accurately. This is when having a well designed and effective sell sheet can help. Sell sheets are basically a single-pages document that highlights the most important information and point of your sales pitch. Following the sales pitch, you pass along the sales sheet. Prospecting clients can gather additional information and see some important highlights of the business, products and services. Below, you’ll find helpful tips on how to finish the sale with custom printed sell sheets.

What is the Purpose of the Sell Sheet? Ask yourself, what is the purpose behind your company sell sheet? Think about the reaction your potential customer may have once handed a sell sheet. Does it answer their questions? Are they able to learn more about your products and services? Are you going to direct them to your company website for more information? Are you going to include a call-to-action? Make sure the content is useful. If you are unable to answer the above questions, you may want to create a new sell sheet emphasizing on important information.

Include Important Information Look into including the right amount of information. Keep the information concise. If the information doesn’t seem to be useful or answer questions about your service or product, it may be best to remove it completely from your sell sheet. Try not to include information “just because” as it may clutter the sheet and the potential client can get lost and not understand your main objective of the sell sheet. So, it’s important to keep the information short and concise. !

Solve a Problem Clients need to know how your business is different from your competitors. How will your service or product solve their problem? Make sure the information is clearly written so they are able to understand how your product or service can help with their needs. Include information about your products. This will help them decide and ultimately be the game changer in your sales sheets and sales pitch. !!

Get to the Point Including too much text may seem like a good idea, but it’s really what “breaks” the sales sheet. There is no need to over think the sell sheet and try to include a large amount of text. Sometimes too much text can hurt the sale. !If you do have a large amount of text, break it up with paragraphs or bullet points. This can help it look less congested. !

The Information Include an eye-catching headline, text and a clear concise call-to-action. Include bullet points, charts, comparisons, testimonials and always include an offer. Take time and focus on the appropriate information for your products and services. !!!!

Incorporate Graphics Along with great copy, you’ll want to make sure you include images that correctly describe your products and services. Graphics, charts, diagrams can help make the sell sheets explain more information to potential customers. Make sure the images are clear and are easy to recognize. Not only will they help your sell sheet, they can improve your sales pitch. !!!

Proof Read Take time and look over the entire sell sheet looking for errors which may include spelling and format. If possible, allow other employees look at the sell sheet and have them give you honest feedback. As we all know, having more than one set of eyes looking over it can help! !!!!

Printing Options Once your sell sheet design has been created and is ready for print. You’ll want to leave a lasting impression. Choose a thick premium stock. It’s recommended to use either 14PT or 16PT paper stock. ! As a leading online printing company we offer a variety of paper stock and finishes to make sure you leave a great impression. !

Track Your Sale Sheets Similar to other printed marketing materials, sell sheets are able to be tracked. This he;ps you determine if they are effective. Create and design a few different designs and see which one works best and has more responses. !!!!!

Contact Us If you have any questions about printing sell sheets, please contact us by calling 888-822-5815 or by filling out our contact form. If you need help with a design, we can help. We offer graphic design services. !Along with sell sheets, we also print premium business cards, every door direct mail postcards, brochures, flyers and more. !!

Primo Cards Blogs Keep up with printing trends, design tips and product news by reading our blog. You can read some of our blogs below: !Make Your Business Cards Stand Out !Color Speaks Louder Than Words !Is Every Door Direct Mail the Right Campaign for Your Business !