OPTIMIZING ON MOBILE

• WHAT ARE THE CHALLENGES?

• HOW DID WE SOLVE THEM?

• HOW TO CHOOSE AN A/B TESTING

SERVICE?

LEANPLUM IN A NUTSHELL

LEANPLUM IN A NUTSHELL

1. IMPLEMENT OUR MOBILE SDK

2. RUN TESTS FROM OUR DASHBOARD

3. VIEW RESULTS

+40%

OVERALL

+63%

SUBSEQUENT

NO

CHANGE

CHALLENGES

1. FORM FACTOR

2. FRAGMENTATION

3. CONNECTIVITY

4. APP STORE HURDLES

5. METRICS

6. CONVERSIONS ARE DIFFERENT

7. COMPETITION

1. FORM FACTOR

LIMITED REAL ESTATE

TESTING IS ESSENTIAL

2. FRAGMENTATION

TARGET DIFFERENT OS, CPU, SCREEN SIZES,

HARDWARE

3. CONNECTIVITY

BATCHING, CACHING, DEFAULTS

4. APP STORE HURDLES

2 WEEKS!

TEST AND CHANGE ON THE FLY

5. METRICS

DAU/MAU

AVG SESSION LENGTH

RETENTION

FLOWS

VIRALITY

6. CONVERSIONS ARE DIFFERENT

CONVERT EASILY, FOLLOW UP OFTEN

7. COMPETITION

COST OF USER ACQUISITION IS HIGH

A/B TESTING IS CRITICAL

WHAT ELSE?

• EASE OF INTEGRATION

• API

• FLEXIBILITY

• SECURITY

EARLY ADOPTER PROGRAM

• FOUNDERS@LEANPLUM.COM

• WWW.LEANPLUM.COM