Leaner and Smarter: How Enterprises Can Develop Better Digital Products (v2)
-
Upload
natalie-hollier -
Category
Software
-
view
285 -
download
3
Transcript of Leaner and Smarter: How Enterprises Can Develop Better Digital Products (v2)
Leaner and SmarterHOW ENTERPRISES CAN DEVELOP BETTER
DIGITAL PRODUCTS
@nataliehollier Product Innovation Summit 2016
WORKING SMARTER
50% of product features are NOT USED
60-80% of development effort is REWORK
200x cost to change code vs. prototypes
Failed product launches, anyone?
(1) Several research reports indicate this number is ~50%. Here’s one: http://versionone.com/assets/img/files/ChaosManifesto2013.pdf(2) and (3) IBM Requirements management white paper (December 2009)
THERE MUST BE A BETTER WAY
• Learn about customer needs early and often
• Prototype, test and get real market feedback
• Pivot your product and features based on learnings
LEAN PRODUCT DEVELOPMENT (LEAN UX)
Lean UX ~ Jeff Gothelf and Josh Seiden
Agile Development
Customer Discovery Hypothesis & Assumptions
Rapid Prototyping & Testing
HOW PRODUCT TEAMS WORK
GOOD PRODUCT TEAMS ARE...Autonomous
Data-Driven
User-Centered
Speed to Market
Small, dedicated, empowered team
Cross functional - UX/QA/DevOps support embedded on team
Product ownership shared by team
Success measured against KPI’s
Use analytics to make decisions
Feed data back into the product
Focused on achieving the internal/external customer mission
Product & design defined through user research
Lo-fidelity design & prototypes over detailed comps & specs
Small releases, aligned to goals, deployed often
Releases are experiments validated by real users
Learnings from releases shape work going forward
Self-Service Simple architecture enables team autonomy
Self-service infrastructure provisioning
LEAN UX AT SCALE:FORTUNE 500 ENTERPRISES
NEW MANAGEMENT PARADIGM
The Connected Company ~ Dave Gray
Traditional Enterprise Cross Functional Pods
COMMUNITIES OF PRACTICEFUNCTION MEETINGSLUNCH & LEARNSCROSS-TEAM ROTATIONSCROSS-TEAM PAIRING
MANAGING EMBEDDED ROLES
ProductOwner
Tech LeadUX
QA
Devs Devs
CLEAR MISSIONPRODUCT ROADMAPSSHOWCASE DEMOSVISUAL INFORMATION RADIATORSLUNCH & LEARNSCROSS-TEAM STANDUPSAPI CATALOGUES
COORDINATING ACROSS TEAMS
EXECUTING BUSINESS STRATEGY
COMPANY MISSION
STRATEGIC GOAL
STRATEGIC GOAL
PRODUCT HYPOTHESIS
PRODUCT HYPOTHESIS
...
...
FREQUENT USER TESTING
PROTECT THE BRANDANONYMOUS OR NEW BRANDLABS OR BETA LABELEDBETA USER TESTING PANEL A/B TESTINGCOLLABORATE WITH OPERATIONS
SUPPORTING PLATFORM
whose customer is
whose customer is
whose customer is
Platform/ Infrastructure
teams
Middleware/ API/Services
teams
Web/App/ Channelteams
Paying business
customersPRODUCTS
PLATFORM
INFRASTRUCTURE
CHANNEL DASHBOARD CUSTOMER EXPERIENCE
APPS & SERVICES
“Thin slice”
A LEAN APPROACH TO CHANGE
MINIMIZE RISKSMALL, LIGHTWEIGHT APPROACHPILOT TEAMSTEST & LEARN ITERATIVE ROLLOUTJUST-IN-TIME INFRASTRUCTURESEED & SPLIT EXPERTISE PULL, NOT PUSH CHANGE
DO
CHECKACT >PLAN
>>>
Think big.Start small.Move fast.
THANK YOU.
Questions, comments, feedback?@nataliehollier