Lean Video Tactics for the Content War
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Transcript of Lean Video Tactics for the Content War
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ENTRENCHING TOOL
Lean Video for the Content WarEmerging Tech Conference #ETCDallas
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@RobertRiggs
The Texas Daily | KTXD-TV | Ch 47 BackyardMBA
Telling Stories in the Digital Age
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I got mine first...take that Stephen
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The Back Button is the Biggest Threat to your Content
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Viewers do not forgive poor audio
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”The SOUND and music are fifty percent of the entertainment in a movie.”
Courtesy: LUCASFILM Ltd
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#soundfails
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TonySchwartz.org
The distance from the person on camera to the audience is the distance between their lips and the microphone.
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Johnny Carson was Always Closer to his Audience
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The boom mic is way up here.
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Invest in a Good QualityCondenser Microphone
It’s Good at Picking Up Minute Detail SoundsEspecially the Human Voice
Produces aNatural-Clean-Clear Sound
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SHOTGUN MICAn all purpose directional condenser mic
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Shotgun on a boom
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Handheld Shotgun
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Avoid recording audio in spaces with hard surfacesThis room needs to be deadened
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Install acoustic sound panels to deadened the room
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ZOOM Q3HDGreat for video blogging
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GoPro Camera Resources
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Great for outdoors in bright sunny days
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Jerry-rigged for shooting docs in the bush
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Give the viewer dramatic camera angles
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Great for time lapse videos
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Avoid backlighting
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Too much shadow
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Too hot from backlightRule of thumb: the subject should always face the light
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Great Tutorials
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Shop LightsDaylight Color CFL BulbsRosco Diffusion Material
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Zgrip iPhone Jr. with Apogee MiCzacuto.com
apogeedigital.com
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There’s an app to control the iPhone lens
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Shoot with the phone on the horizontal axis
West, Txfertilizerexplosion
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Rode SmartLavLavalier Microphone
Rode.com
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Record Audio on one iPhoneand shoot on another
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Great software for synching the audio in editing
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Digital CinemaHDSLR
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It’s Gone Hollywood
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Must Watch Tutorials
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Fits In Tight Spaces
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High Definition
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Audio Recorder for Separate Tracks
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