Lean Startup Tools
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Transcript of Lean Startup Tools
Lean Startup Tools
@barryoreilly www.barryoreilly.com
LEAN STARTUP TOOLS Some lightweight tools with a massive punch!
Problem / Solution Canvas !"#$%&'()*+#,-&./. !"#$%&'()*+#,-&./. !"#$%&'()*+#,-&./. !"#$%&'()*+#,-&./.
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Problem / Solution Canvas !"#$%&'()*+#,-&./. !"#$%&'()*+#,-&./. !"#$%&'()*+#,-&./. !"#$%&'()*+#,-&./.
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What is the proble
m we
we want to test
What is our solution
to that problem
What assumptions ar
e we making
about our customers in te
rms of
our solution.. test
the riskiest 1
st If assu
mptions are in
validated… chang
e solution
If assumptions
are validated
… test next r
iskiest
customer ass
umption
Business Model Canvas by Alex Osterwalder
Conference Business Model Canvas
Problems getting it up?
http://launchrock.com
Problems getting it up?
Is there interest?
Do people sign
up?
Customer contacts
for later…
Not sure what you look like?
http://unbounce.com
Not sure what you look like?
Are people interested?
http://www.kissmetrics.com
Are people interested?
What are people
doing on the site
Feature usage
http://aytm.com
Free to use on your own list - Remember those launchrocket sign ups ?!?!
Talk to you interested customers?
http://www.snapengage.com
Free to trail
Interview customers live, when they are looking at your site and engaged Detailed visitor information
Get people to test the product
Sadly L
You have to pa
y… 3 people $90
But 1 year money ba
ck guarantee
Wonder if I’ll b
e a happy cust
omer in a years
time?
PC and Mobile testing
Feedback in an hour
GET OUT OF THE BUILDING!
Peg… rubber band
and USB camera