Lean Startup Meetup Istanbul - From an idea to a backlog

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agile42 - The Agile Coaching Company

From an Idea to a Backlog

Success factors I observed by supporting start-ups

Ralf Kruse

@ra

lfhh


agile42 - The Agile Coaching Company

What makes a startup successful?


I’m more a coach and less and entrepreneur

What can I tell you?


Agile is value & principle based

• “Agile is not a pole. It is values and principles that urge us toward a better way” - Ron Jeffries

Picture: http://sameelephant.tumblr.com/post/51790117847/agile-is-not-a-pole-it-is-values-and-principles

http://agilemanifesto.org/Agile Manifesto

People & InteractionsProcesses & Tools

Working SoftwareComprehensive Documentation

Customer CollaborationContract Negotiation

Respond to changeFollowing a plan

http://sameelephant.tumblr.com/post/51790117847/agile-is-not-a-pole-it-is-values-and-principles

http://agilemanifesto.org/


Agile is value & principle based

• “Agile is not a pole. It is values and principles that urge us toward a better way” - Ron Jeffries

Picture: http://sameelephant.tumblr.com/post/51790117847/agile-is-not-a-pole-it-is-values-and-principles

Crystal

FDD

Kanban?

Scrum

XP

http://agilemanifesto.org/Agile Manifesto

http://sameelephant.tumblr.com/post/51790117847/agile-is-not-a-pole-it-is-values-and-principles

http://agilemanifesto.org/


How I created this talk

1. Gathering observation and insights from the clients of the last 5 years 2. Clustering them to meaningful themes


Collaborate to make it happen

Structuring the work towards the idea


Unplanned work stops us … … from working focused towards our goal

ToDo in Progress Done :-)


agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.

Tuesday, August 2, 2011


How to deal with complexity & uncertainty?

Time-Box

Technology

Requ

irem

ent


Fail early, learn fast Don’t stick to long to the wrong assumptions

• Often people stick too long to theirunderstanding on how it should work …… and fail

• How can we trigger more aggressive validation of assumptions

• Often it helps to mirror back the uncertainties, unknown & risks


Collaborate between all involved disciplines

Estimation as an invitation to exchange Double loop Scrum Value diversity and discourse

Design Development Test


Inspect on increments and use the feedback Whats good enough? The right features? The right level of quality?

• Are the users acceptingthe solution

• Whats missing

• Fast enough?

• Code perfection?

• Maintainability?


Balance on what to do now … … and what we should better do later


Structuring the work towards the idea


Understanding client context Personas and the client needs


The projects dilemma Keep options & validate early

# decisions knowledge


Underlayingconversations

Written Summary


“Happy we agree”


End to end visibility


The right level of detail


ProblemTop 3 problems

Existing /alternative solutions

Customer segments

Early

Success metrics

Leading and lagging indicators

Possible solutions

Key features & benefits for

customers & business

Business readinessWhat is needed to deploy and support the solution?

(Staff, budget, training, systems, support,

operations dependencies on projects/vendors)

ChannelsPath to

customers

CostsPeople, training, capital, marketing, etc.+ Objective justification

Business value1. User & business value2. Cost of Delay (urgency)3. risk reduction/opportunity enablement

ProductMarket

Cost of delay

time

linear

dela

y co

st

1,2,3,5,8,13,2 1,2,3,5,8,13,2

<Title / headline>

Lean Project Canvas Understanding the need, give context and defer detailed solutions


Problem•Distributors don’t know inventory and must call to find it.•Extra call volume

Existing alternative solutions

•Call to find inventory•Order on back-order•The competition

Customer segments•Distributors

Success metrics

•Inventory inquiry calls decline 50%•large orders increase by 5%•Customer retention up by 2% (6 months in)

Possible solutions

•Integrate ERP inventory to order system & web site•Show estimated ship date on orders

Business readiness

•Marketing to advertise feature•Warehouse staff to test ERP integration•Setup to measure # inventory inquiry calls

Channels•Web site•Advertise to distributors

Costs•Web site development: Small•ERP integration Small•Marketing: Small

Business value•Large order increase: $100k/year•Customer retention up 2%: $100k/year•$50k/year in reduced call volume

ProductMarket

Cost of delay

time

linear

dela

y co

st

1,2,3,5,8,13,21 1,2,3,5,8,13,2

Example: Inventory visibility for distributors


The weekly bazaar & endless discussions Separate objective informations and selection

What are the next features to select?


In case of success


What made us successful?

Take care not to loose it in case of grows!


The risk of fragmentation and silosTe

ams

Back

log


Ready to scale?


Lets sum up

In case of successStructuring the work towards the idea


Lean Startup Meetup Istanbul - From an idea to a backlog

Small Business & Entrepreneurship

Transcript of Lean Startup Meetup Istanbul - From an idea to a backlog