Wholesale Startup Resource Dealer

Startup-Resource.com

Lean Startup Lab Report

Startup-Resource.comWe are a startup resource aggregator and buy startup

resources in bulk so you don’t have to.

Tap into our vast network now for a fixed monthly fee and use our resources as your specific needs arise.

Resources Include:• Legal counsel• Accounting• Lead generation• Office space

• Launch parties• Expert introductions• Distribution networks• Marketing services

Email us at StartupResource@gmail.com

The 2.5 Day Evolution of Startup-Resource.com

1) Online startup resource exchange

2) Resource Provider for Post-Incubator Companies

3) Wholesale Startup Resource Dealer

Online Startup Resource ExchangeAssumption set #1

Startups want to help each otherEvery startup has a scarce resource and a

willingness to barter for itVarious entities maintain a vested interest in the

success in of a startup The value of a startup’s resources varies over

time

Online Startup Resource Exchange Results #1

Startups do want to help each other but absent of an incubator context, our survey suggests resource sharing is not the status quo

Every startup does have a scarce resource, but, it’s difficult to identify an abundant resource to offer in exchange

Startups’ find it difficult to plan for specific future resource needs

Online Startup Resource Exchange Rationalizing Pivot #1

We couldn’t find an MVP to coordinate the exchange of resources between startups

There are things in a startup community you shouldn’t and can’t simply monetize – ie. to an extent, it is taboo to charge for grassroots startup support

But ultimately, NO MVP was the deciding factor in moving on to a new concept

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Resource Provider for Post-Incubator Companies

Assumption set #2Startups have resource constraints, but are still

willing to share the resources they have access to

There are service providers (e.g. brokers, temp office space) focusing on promising, young startups

It’s the value of a startup that fluctuates over time

Resource Provider for Post-Incubator CompaniesResults #2

Mapping the resources out would require that we speak to every startup face to face (given the low conversion rate of startups taking our survey online)

We ended up trying to make money by selling 2 minutes of our pitching time with our MVP (a one page summary of the audience, for the pitch time we were selling)

Solid MVP, but we were acting in desperation :D

Resource Provider for Post-Incubator Companies

Rationalizing Pivot #2Would not appeal to promising startups –

ie. in an efficient market, resources will find compelling ideas backed by strong entrepreneurs

We had 4 hours remaining and couldn’t justify selling out that early in the afternoon (by selling our pitch time to sponsors to recoup our LSM admittance fee)

Ultimately, we still had not found product-market fit

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Wholesale Startup Resource DealerAssumption set #3

The resource needs of startups are predictable, however, the timing of those needs is not

Service providers view startups as strong business leads

Service providers currently lack sufficient incentives to invest in establishing relationships with startups

Wholesale Startup Resource DealerResults #3

>$100 in revenue, four customers, two letters of intent and mailing list of >50 startups for future client development

Service providers have an appetite for working with startups though have not identified how to do it cost-effectively

We’ve developed a model so entrepreneurs can focus on building successful businesses, instead of suffering the pain of coordinating logistics

Making it Rain, During a Snowstorm

Total $140 USD

Michael,

As a start up in the notoriously unpredictable consulting industry, we are struggling with or growth plans.  When would we find the time to hire back office support, rent an office in the city, or formally recruit?  This service could help us increase our credibility while staying lean and flexible.

-Aziz

Thank YouWe would like to thank the organizers of LSM, all

of the participants who provided feedback throughout the weekend, and anyone subjected to the hard-sell antics employed to refine the Startup-Resource.com business model

Backup Data Landing page conversion rates Example landing page we used to test Assumption Set #2 Survey results

Landing pages

Resource Provider for Post-Incubator Companies

Landing Page to Test Assumption set #2<< www.startup-resource/promo >> 140 visitors 20 conversions 14% conversion rate

Question #1

Question #2

Questions #3-6