Lean Social Media Monitoring
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Transcript of Lean Social Media Monitoring
Startup Lean Machine - Milan 2014
Lean Social Media MonitoringPiero Tagliapietra | @pierotaglia
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Photo by Flávio Cruvinel Brandão - http://flic.kr/p/5W8aGs
Piero pierotaglia
Tagliapietra
SM
StMarketing
PMSec
GH
Mon
Di
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Foto di Matteo Flora
Agenda
Z
?
W
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7
MY WORLD
CASE STUDY 01
CASE STUDY 02
CASE STUDY 03
CONCLUSIONS
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Photo by agirregabiria - http://flic.kr/p/6keSjR
Agenda
Z
?
W
@@
7
MY WORLD
CASE STUDY 01
CASE STUDY 02
CASE STUDY 03
CONCLUSIONS
< <
Photo by agirregabiria - http://flic.kr/p/6keSjR
Who stole my Marketing?
I want it back!Photo by memekode - http://flic.kr/p/6GDqCs
Platforms
Too many channelshttp://chiefmartec.com/2014/01/marketing-technology-landscape-supergraphic-2014/
Interactions
Too much spare time Photo by speedoflife - http://flic.kr/p/dBev8j
Complex Ecosystem
Adapt fast or diePhoto by [email protected] - http://flic.kr/p/Ke9Mf
Buzz Sentiment Engagement Influence ROI KPI KRI Like …
You are here
That’s my spothttp://en.wikipedia.org/wiki/Cynefin
Growth Hacking
Marketing + Lean & Agile
AGILE
Agile + Lean
LEAN
Focus on Customer Value
Small batches
Integrated teams
Small continuous improvement
Higher quality
Increased Throughput
Respect for People
Reduced Waste
Agile ≠ Flexible
Lesson learnedPhoto by Walter Benson - http://flic.kr/p/ft3Bh
Agenda
Z
?
W
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7
MY WORLD
CASE STUDY 01
CASE STUDY 02
CASE STUDY 03
CONCLUSIONS
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Photo by agirregabiria - http://flic.kr/p/6keSjR
I want to measure…
EVERYTHING!Photo by Brock Whittaker Photography - http://flic.kr/p/b5Wk3B
I want…
VANITY METRICS!Photo by Abderhalden Sandro - http://flic.kr/p/8jJo9h
Results
Useful as Jar JarPhoto by Kristian Johansson - http://flic.kr/p/8PeTVt
So?
Muda, Mura, Muri: Reduce wastePhoto by Ninjasurgeon - http://flic.kr/p/aoY35o
Fail fast
Fail cheap
Actionable metrics
The best choice?Photo by Ars Electronica - http://flic.kr/p/eEsbbm
Agenda
Z
?
W
@@
7
MY WORLD
CASE STUDY 01
CASE STUDY 02
CASE STUDY 03
CONCLUSIONS
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Photo by agirregabiria - http://flic.kr/p/6keSjR
Monitoring
Repeat, repeat, repeatPhoto by Profound Whatever - http://flic.kr/p/8SvAkS
We love
TO DO WIP DONE
Kanban?
Change
TO DO WIP DONE
Kanban
Expand
Kanban
TO DO WIP DONE
A tool to work better
Lesson learnedPhoto by coreymarie♥com - http://flic.kr/p/8VmFXk
Don’t stretch too much
Lesson learnedPhoto by aussiegall - http://flic.kr/p/soL3T
Agenda
Z
?
W
@@
7
MY WORLD
CASE STUDY 01
CASE STUDY 02
CASE STUDY 03
CONCLUSIONS
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Photo by agirregabiria - http://flic.kr/p/6keSjR
Deliverable proliferation
ChaosPhoto by photonew18 - http://flic.kr/p/95CMBb
Let me see…
Layout?
Then?
Analyze + DO
Don’t think, watch
Lesson learnedPhoto by txdragonfly11 - http://flic.kr/p/arjnrv
Agenda
Z
?
W
@@
7
MY WORLD
CASE STUDY 01
CASE STUDY 02
CASE STUDY 03
CONCLUSIONS
< <
Photo by agirregabiria - http://flic.kr/p/6keSjR
It’s not about tools
It’s about peoplePhoto by Aban Nesta - http://flic.kr/p/v4E7B
Startup Lean Machine - Milan 2014
Thanks for your Attentionfollow @pierotaglia
Piero Tagliapietra [email protected]
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Photo by Flávio Cruvinel Brandão - http://flic.kr/p/5W8aGs