Lean Product Discovery - Helps embed Customer Focus into Development Lifecycle
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Transcript of Lean Product Discovery - Helps embed Customer Focus into Development Lifecycle
Will the Software Sell ??
Sales Team - how to sell the software ? Marketing Team - what marketing plan will succeed ? R&D Management – how to deliver the software on
time? R&D Engineers – how to build the software ? Product Management – how to define product
strategy ?
Who is thinking about the customer?
Is it different in Startups & Enterprises ?
How often do we ask this question ?
How Lean Product Discovery supports selling software ?
Copyright : Eric Ries (theLeanStartup.com)
What were we struggling with?
Catching up to
Competition
Disparate Customer Feedback
Technology Driven Solution
Delayed Customer
Engagement
What improvements did we observe?
Business Value Focus
Working with Uncertainty
Internal Stakeholders Alignment
What metrics did we measure ?
Customer Satisfaction Index
Backlog Item – Sprint Readiness Ratio
Feature Usage Rate
Feature (Penalty/Provision) Ratio
ARR and TR
What did we learn ?
Customer Perception is Reality
Lean Product Discovery is not Agile or Scrum
Team Motivation rejuvenated
Three Questions in every PI
Who am I building this feature/product for ?
Is that person (still) willing to pay for this feature/product ?
Is the time right to improve the user's experience?
THANK YOU
