Lean Launch48

Iz El-Bahnasy - Consultant Terracoding / Co-founder

Iz El-Bahnasy

Known Business Model

Iz El-Bahnasy

Iz El-Bahnasy

What’s Different about a New Products / Startups

By Images_of_money - Flickr

Iz El-Bahnasy

The Search for the Business Model

Iz El-Bahnasy

The Search for the Business Model

Iz El-Bahnasy

The Search for the Business Model

Key Partners

Key Activities

Key Resources

Value Proposition

Channels

CustomerRelationships

CustomerSegments

Cost StructureRevenue Streams

Iz El-Bahnasy

The Search for the Business Model

Iz El-Bahnasy

Customer Segments:

Groups of people your product/service will reach

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided

Iz El-Bahnasy

Value Proposition:

products / services that provide value for a customer segment

NewnessPerformanceCustomisationGetting the job doneDesignBrand/StatusPriceCost ReductionRisk ReductionAccessibilityConvenience / Usability

Iz El-Bahnasy

Channels:

How to reach and communicate with customer segments

Own ChannelsPartner Channels

Iz El-Bahnasy

Customer Relationships:

What type of relationship to establish with the customer.

GetKeepGrow

Personal assistanceDedicated personal assistanceSelf-serviceAutomated servicesCommunitiesCo-creation

Iz El-Bahnasy

Efficiency in validated learning

Efficiency in finding the Business Model

Iz El-Bahnasy

Lean => Speed

By dicktay2000 - Flickr

Iz El-Bahnasy

Validated Learning

Iz El-Bahnasy

Minimal Viable Product (MVP)

A Scientific Experiment

Iz El-Bahnasy

Writing Hypothesis

Iz El-Bahnasy

As a

I want

so that

Market Segment

Solve Problem / Need

Solution

Iz El-Bahnasy

As a 20-60 yr old above average earning,

I want to shop at Woollies (where everything is in one place)

so that I can save time jumping between the grocer / butcher / fishmonger

Market Segment

Problem / Need

Solution

Iz El-Bahnasy

I want to shop at Woollies (where everything is in one place)

so that I can save time jumping between the grocer / butcher / fishmongerProblem / Need

Solution

Value Proposition

Iz El-Bahnasy

Empathy or Problem Stage

Iz El-Bahnasy

Problem Interview

Observing the customer over asking the customer

The jobs to be done

Iz El-Bahnasy

What’s your Industry?

By Simon Scott, Flickr

Iz El-Bahnasy

Personify your product

By SalFalko, Flickr

Iz El-Bahnasy

Jobs to be Done

The Milkshake Story

By Shannon KFlickr

Iz El-Bahnasy

As a 20-60 yr old above average earning,

I want to shop at Woollies (where everything is in one place)

so that I can save time jumping between the grocer / butcher / fishmonger

Market Segment

Problem / Need / Job to be done

Solution

Iz El-Bahnasy

so that I can save time jumping between the grocer / butcher / fishmonger

Iz El-Bahnasy

so that I can save time jumping between the grocer / butcher / fishmonger

I am too busy to travel between the grocers, the butchers and the fishmongers

I don’t have much time coming back home from work to find ingredients and cook my self

I don’t like carrying bags between one shop to the other

I like shopping from the local butchers to support local suppliers.

Why

Why

Why

Why Not

Job to be done

Iz El-Bahnasy

Job to be doneso that I can save time jumping between the grocer /

butcher / fishmonger

so that I can save money

so that I can gain rewards points

so that I can find some reduced items

Iz El-Bahnasy

Solution Fit MVP

by d.billyFlickr

Iz El-Bahnasy

How we market-test prototypes

Iz El-Bahnasy

Given

When

Then

I have an ABILITY + MOTIVATION

I produce a desired BEHAVIOUR

There is a TRIGGER

Iz El-Bahnasy

Given

When

Then

I can use a touch screen / I have a small amount of shopping / I don’t like queuing

I should use the self service checkout

It is time to checkout

Iz El-Bahnasy

Tools for MVP

Iz El-Bahnasy

Tools: Pen, cardboard

Square Space

Launchrock

Unbounce

Balsamiq

Mockingbird

Pop iPhone app

DnsimpleGodaddy

fs6Hacker NewsLinkedin contacts / groups

Linkedin adsFacebook adsGoogle ads

Iz El-Bahnasy

Launch48 Lessons Learned“Team Work”

“Get out of the building”

“Does it actually matter”

“Do we need this”

“Discussion overload”

“Give your best ideas to your team mate”

“Metrics over products”

Iz El-Bahnasy

Have Fun

@elbahnasywww.forminghypothesis.com

iz@terracoding.com