Stress-Strain Equation Plane Stress and Plane Strain Equations
Leafly- Customer and Strain Analytics
Click here to load reader
-
Upload
casey-hynes -
Category
Documents
-
view
11 -
download
2
Transcript of Leafly- Customer and Strain Analytics
Customer and Strain AnalyticsBy: Casey Hynes, Ryan Carlile, Nate Harris, Laurel Pauling, and Jiaqi Ye
Agenda● Cannabis information resource
○ Products○ Dispensaries
● New company looking to reach customers to build its community ● Reports and models to explore customer demographics and strain ratings
Leafly’s Needs● Marketing
○ Target market ■ Demographics■ Geographics
● Industry growth - legalization● Future E-Commerce model● Key business questions:
○ What target market is has the most potential for future sales in the cannabis market?○ Which strains are the most popular among specific demographics?○ Which strain type is the most widely used?
Technology Solution
Dashboards and Reports● Customer demographics:
○ Age, gender, income○ Location and registration dates
● Strain ratings:○ Customer demographics○ Location○ Date
Data Upload● Flat file
○ For our fact tables we used CVS files, to insert a mass amount of data○ We Used SSIS to move the data from the CVS file to the datamart
● Manual data insertion○ For low cardinality tables, manual insertion was the most efficient method of data
creation
Datamart
OLAP/Cube● SQL walkthrough
Conclusion ● Target growing industry
○ Legalization in new states○ Future eCommerce site○ New marketing strategies for existing customers
● Demographics○ Understanding customer interests by demographic○ Popularity of products