7/27/2019 leads-091113212314-phpapp02

1/12

LEADSMs. Brand

7/27/2019 leads-091113212314-phpapp02

2/12

What is a Lead?

Sometimes called a hook

Leads the reader into the paper

and captures their attention.

The better the lead = the more

interested the reader.

7/27/2019 leads-091113212314-phpapp02

3/12

LListen and look for more

E- Excite and Engage the reader

A- Attract and Activate

D- Drive and Direct where thepaper is going.

7/27/2019 leads-091113212314-phpapp02

4/12

Types of Leads

Dialogue Lead- starts with someonetalking or having a conversation.

Example:

Why did you go in there after I told

you not to?

I can still hear my mothers voice

saying those words over and overagain. Once they finally get me out

of here, Ill probably never hear the

end of it. Thats if they get me out of

here. HELP!

7/27/2019 leads-091113212314-phpapp02

5/12

Types of Leads

Action Leads- put the reader inthe middle of some action.

Example:Struck with sudden panic, I

hastily flipped through the many

papers in my travel folder until Ispotted the ticket.

7/27/2019 leads-091113212314-phpapp02

6/12

Types of Leads

Question Leads- ask the readeror the audience a question.

Example:Have you ever wondered how you

would survive if you found

yourself alone in thewilderness?

7/27/2019 leads-091113212314-phpapp02

7/12

Types of Leads

Climatic Lead- start with a bangor a high point from the writing.

Example:

Its not that Im a chicken or

anything; I just dont like going

into someones house if theyrenot home.

7/27/2019 leads-091113212314-phpapp02

8/12

Types of Leads

Picture/Image Leads- Give thereader a visual image bypainting a picture with words.

Example:

The pencil sharpener was alwayshungry. It ate my pencil every

time I went to sharpen it. Itnever seemed to do this toanyones pencil but mine. What

was so special about my pencil?

7/27/2019 leads-091113212314-phpapp02

9/12

Types of Leads

Summary Lead- give a briefsummary or overview of thewhole piece.

Example:

If Jennifer Murdley hadnt beenforced to wear her brothersunderpants to school, the wholething might never havehappened.

7/27/2019 leads-091113212314-phpapp02

10/12

Types of Leads

Personal Lead (anecdotes)- Tell ofsome personal experience you had.

Example:

Although I did later in my room, I never

cried at my grandfathers funeral. I

guess that is why I felt so sad for the

little girl standing next to hergrandmas casket. She looked so

lost and afraid.

7/27/2019 leads-091113212314-phpapp02

11/12

Types of Leads

Figurative Language Lead- usesa simile or metaphor as a

comparison.

Example:

My hands were sweaty! My teeth

wouldnt quit chattering. Pricklyfingers ran up my spine. It felt

as if all the bones in my body

had turned to mashed potatoes.

7/27/2019 leads-091113212314-phpapp02

12/12

Leads

Go back to your own paper

how could you adjust your paper

to hook or lead the reader?Adjust your lead/introduction to

include one of the different

types of leads. Check with yourneighbor when you are done to

ensure it makes sense!