LeadMD's How to Navigate the Nurture Apocalypse [Infographic]
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NAVIGATING THE Don’t make noise! Survial Tip #3 Survial Tip #3 Track the success of your survival tactics. However, if you make the wrong kind of noise, the walkers (irrelevant audience) will come and the right leads will die. of marketers cite doing a better job with content creation... Measure engagement before you get bitten. Less than half of qualified leads are ready to buy so find out what works before your efforts come back to bite you. 4 Measure what matters to successfully bring buyers to the next step in their journey. state developing or adjusting their content marketing strategy... 82% 85% 72% In the end, it’s about reaching the right audience with the right content. are the keys to success with creating the right buzz around content. 3 CAUTION: Vanity metrics will lead to certain death. Are you strong enough to survive the trek? Companies that excel at lead nurturing generate... You can bring buyers into your community, but building trust takes time. of consumers who purchased viewed at least 5 pieces of content from the winning company. 6 Be patient. Final Tip Final Tip Build your tribe...strategically. VISIT LEADMD MARKETPLACE VISIT LEADMD MARKETPLACE References 1. LMD Marketing Maturity Report 2. http://www.hubspot.com/marketing-statistics 3. http://www.marketingprofs.com/charts/2016/30742/2017-b2b-content-marketing-benchmarks-budgets-and-trends 4. https://blog.kissmetrics.com/b2b-marketers-struggle-to-convert-leads/ 5. https://www.forrester.com/search?tmtxt=companies+that+excel+at+lead+nurturing+generate+50%25+more+sales+ready+leads+at+33%25+lower+cost. 6. http://blog.hubspot.com/sales/sales-statistics#sm.00000j3mkvc136ec8ztt8o05tbhxc A SURVIVAL GUIDE FOR THE CONVERSION OUTBREAK Survial Tip #1 Survial Tip #1 Know your target audience. OF MARKETERS HAVE A DESIRE TO FOCUS ON LEAD QUALITY OVER QUANTITY. OF B2B COMPANIES CHECK VALID LEADS BEFORE PASSING THEM TO THE SALES DEPARTMENT. 2 WHILE ONLY 56% The lesson? Those that check for valuable leads will live another day. 96% 82% of marketers report content as their top performing channel for lead nurture. 50% more sales ready leads at 33% lower cost 5 Survial Tip #2 Survial Tip #2 Nurture Apocalypse Nurture Apocalypse In a world where ...it's more important than ever to survive the path to conversion. 1 79% OF LEADS DON’T CONVERT TO SALES... You're still alive, but the fight isn't over after the conversion. You can only get so far without the right tools and Rick Grimes Successfully scaling a proper ABM strategy requires the right technologies such as marketing automation, predictive analytics as well as alignment between teams. @myleadmd leadmd.com [email protected] 877.775.3236 LEADMD BEST PRACTICES SERIES &
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NAVIGATING THE
Don’t make noise!
Survial Tip #3 Survial Tip #3 Track the success of your survival tactics.
However, if you make the wrong kind of noise, the walkers (irrelevant audience) will come and the right leads will die.
of marketers cite doing a better job with content creation...
Measure engagement before you get bitten.Less than half of qualified leads are ready to buy so find out what works before your efforts come back to bite you.4
Measure what matters to successfully bring buyers to the
next step in their journey.
state developing or adjusting their content marketing strategy...
82%
85% 72%
In the end, it’s about reaching the right audience with the right content.
are the keys to success with creating the right buzz around content.3
CAUTION: Vanity metrics will lead to certain death.
Are you strong enough to survive the trek? Companies that excel at lead nurturing generate...
You can bring buyers into your community, but building trust takes time.
of consumers who purchased viewed at least 5 pieces of content
from the winning company.6
Be patient.
Final TipFinal TipBuild your tribe...strategically.
VISIT LEADMD MARKETPL ACEVISIT LEADMD MARKETPL ACE
References1. LMD Marketing Maturity Report2. http://www.hubspot.com/marketing-statistics3. http://www.marketingprofs.com/charts/2016/30742/2017-b2b-content-marketing-benchmarks-budgets-and-trends4. https://blog.kissmetrics.com/b2b-marketers-struggle-to-convert-leads/5. https://www.forrester.com/search?tmtxt=companies+that+excel+at+lead+nurturing+generate+50%25+more+sales+ready+leads+at+33%25+lower+cost.6. http://blog.hubspot.com/sales/sales-statistics#sm.00000j3mkvc136ec8ztt8o05tbhxc
A SURVIVAL GUIDE FOR THE CONVERSION OUTBREAK
Survial Tip #1Survial Tip #1Know your target audience.
OF MARKETERS HAVE A DESIRE TO FOCUS ON LEAD QUALITY OVER QUANTITY.
OF B2B COMPANIES CHECK VALID LEADS BEFORE PASSING THEM TO THE SALES DEPARTMENT.2
WHILE ONLY56%
The lesson? Those that check for valuable leads will live another day.
96%
82%
of marketers report content as their top performing channel for lead nurture.
50%more salesready leads
at
33% lower cost 5
Survial Tip #2 Survial Tip #2
Nurture ApocalypseNurture Apocalypse
In a world where
...it's more important than ever to survive the path to conversion.1
79% OF LEADS DON’T CONVERT TO SALES...
You're still alive, but the fight isn't over after the conversion. You can only get so far without the right tools and Rick Grimes
Successfully scaling a proper ABM strategy requires the right technologies such as marketing automation, predictive analytics as well as alignment between teams.
@myleadmd leadmd.com [email protected] 877.775.3236L E A D M D B E S T P R A C T I C E S S E R I E S
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