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When Marketo Programs meet Salesforce Campaigns [Infographic from LeadMD]
LeadMD & Marketo Marketing Maturity Curve
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TIME ON MARKETO TECH MARKETO: Innovation suffers without a partner to drive people & process 6 MONTHS 0 MONTHS 3 MONTHS 9 MONTHS 1 YEAR PHASE 1 - Implementaon PHASE 2 - Opmizaon PEOPLE PROCESS TECH LEADMD + MARKETO: Accomplish more, in less time. 6 MONTHS ON MARKETO WHEN USING TECH ONLY, USERS SHOW A 20-25% CHURN RATE AT THIS POINT PHASE 1 - Accelerated Implementaon PHASE 2 - Opmized Personalizaon Email – Batch Campaigns, Landing Page Creaon, Forms and Progressive Profiling, Basic Segmentaon, Email/Landing Page Templates, CRM/Data Source Integraon, Ad-hoc Campaign, Reporng, Email Deliverability, Opmizaon, Website Visitor Tracking Defined Campaigning & Aribuon Methodology, Mul-Channel Campaign Governance, Campaign Technology Integraon , Mul-Dimension Lead Scoring Methodology,Defined Lead Flow Process, Configured Account Matching and Assignment Rules, Aligned Sales, Qualificaon Methodology, Defined Sales Process, System Enabled Lifecycle, Revenue Cycle Model, Revenue Model Driven Nurture, Deal Cycle Velocity Reporng Markeng User Training & Enablement, Power User Training & Enablement, System Administrator Training & Enablement, Markeng to Qualificaon Team Orchestraon, Markeng to Qualificaon to Sales Team Orchestraon CRM Data Sync, Web Acvity Tracking, Email & Landing Page Templates, Email Campaign Management, Event Campaign Enablement,Lead Capture Enablement, Automated Email Response, Demographic Segmentaon, Engagement Scoring, Basic Nurture Campaigns, Inial Basic Integraon Email – Trigger Campaigns, Basic Nurture Campaigns, Basic Email Personalizaon, Demographic Segmentaon, Engagement Scoring, Events/Webinar Programs, End-to-End Reporng, Insights for Non-Markeng Teams, Social Markeng Integraon, Personalized Landing Pages, Personalized Web Content, Target Account-Based Markeng The reason Clients Churn Isn’t Because of Software. Mul-Team/Region Enablement, Markeng to Business Intelligence Team Orchestraon, Repeatable On-boarding & Training Plan, Staff Augmentaon, Resource Planning, Candidate Veng, On-going Markeng & Sales Training & Cerficaon System Enabled Hand-off from Qualificaon to Sales,System Based Sales, Process Enforcement, Inial Content Planning by Account, Persona or Buying Commiee, Inial Campaign Planning Calendar, Advance Aribuon, Markeng Sourced Pipeline Reporng , Tech Stack Unificaon Personalized Engagement, Target Account Engagement, Campaign Level Reporng, Mul-Channel Campaigning, Advanced Nurture Campaigns, Behavioral Segmentaon, Complex Integraons
Transcript of LeadMD & Marketo Marketing Maturity Curve
TIME ON MARKETO
TECH
MARKETO: Innovation suffers without a partner to drive people & process
6 MONTHS0 MONTHS 3 MONTHS 9 MONTHS 1 YEAR
PHASE 1 - Implementation PHASE 2 - Optimization
PEOPLE
PROCESS
TECH
LEADMD + MARKETO: Accomplish more, in less time. 6 MONTHS ON MARKETO
WHEN USING TECH ONLY, USERS SHOW A 20-25%
CHURN RATE AT THIS POINT
PHASE 1 - Accelerated Implementation PHASE 2 - Optimized Personalization
Email – Batch Campaigns, Landing Page Creation, Forms and Progressive Profiling, Basic Segmentation, Email/Landing Page Templates, CRM/Data Source Integration, Ad-hoc Campaign, Reporting, Email Deliverability, Optimization, Website Visitor Tracking
Defined Campaigning & Attribution Methodology, Multi-Channel Campaign Governance, Campaign Technology Integration , Multi-Dimension Lead Scoring Methodology,Defined Lead Flow Process, Configured Account Matching and Assignment Rules, Aligned Sales, Qualification Methodology, Defined Sales Process, System Enabled Lifecycle, Revenue Cycle Model, Revenue Model Driven Nurture, Deal Cycle Velocity Reporting
Marketing User Training & Enablement, Power User Training & Enablement, System Administrator Training & Enablement, Marketing to Qualification Team Orchestration, Marketing to Qualification to Sales Team Orchestration
CRM Data Sync, Web Activity Tracking, Email & Landing Page Templates, Email Campaign Management, Event Campaign Enablement,Lead Capture Enablement, Automated Email Response, Demographic Segmentation, Engagement Scoring, Basic Nurture Campaigns, Initial Basic Integration
Email – Trigger Campaigns, Basic Nurture Campaigns, Basic Email Personalization, Demographic Segmentation, Engagement Scoring, Events/Webinar Programs, End-to-End Reporting, Insights for Non-Marketing Teams, Social Marketing Integration, Personalized Landing Pages, Personalized Web Content, Target Account-Based Marketing
The reason Clients Churn Isn’t Because of Software.
Multi-Team/Region Enablement, Marketing to Business Intelligence Team Orchestration, Repeatable On-boarding & Training Plan, Staff Augmentation, Resource Planning, Candidate Vetting, On-going Marketing & Sales Training & Certification
System Enabled Hand-off from Qualification to Sales,System Based Sales, Process Enforcement, Initial Content Planning by Account, Persona or Buying Committee, Initial Campaign Planning Calendar, Advance Attribution, Marketing Sourced Pipeline Reporting , Tech Stack Unification
Personalized Engagement, Target Account Engagement, Campaign Level Reporting, Multi-Channel Campaigning, Advanced Nurture Campaigns, Behavioral Segmentation, Complex Integrations
3 months3 months 9 months
