Leading with Genuine Customer Experiences
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Transcript of Leading with Genuine Customer Experiences
GENUINE CUSTOMER
EXPERIENCESA K E Y N O TE I N 3 PA RT S BY J E FF F R I T Z
SALES 1.0HUMAN INTERACTION
BEGINNING OF SALESPerson to person.Direct experience.Eye contact.Shared space.
Friendship comes first, then the pitch.
TECH IS INTRODUCEDEmail.The web.Instant messages.INSTANT EVERYTHING.
SALES 2.0TOO MUCH DATA
NO HUMAN ELEMENTSCharts.Graphs. Tech specs.
SALES 3.0A MORE HUMAN EXPER IENCE
GENUINE CONNECTIONSREQUIRE HUMAN INTERACT IONS
HUMAN INTERACTIONINVOLVES G IVE AND TAKE
TECHNOLOGY EMPOWERSGENUINE CONNECTION
SPEAKER + LISTENERAccording to a recent Princeton study, when real communication happens the brainwaves of the speaker and listener fall into sync.
HUMAN + HUMANThe real conversation is between you and me.
MOBILE + CONNECTIf our content truly supports the customer experience, mobile gives us the possibility of an ultimate sales enablement.
Technology should be empowering, not OVER-powering.
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THANK YOU!@JEFFFR ITZ