Leading Edge in Sales & Trade Promotion

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201505_150518 - Leading Edge in Hyperlocal Sales Promotion for Retail and Manufacturers Zurich, Mai 2015 © Perunis Smart Phone Marketing QUID

Transcript of Leading Edge in Sales & Trade Promotion

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Leading Edge in Hyperlocal Sales Promotion for

Retail and Manufacturers

Zurich, Mai 2015© Perunis

Smart Phone MarketingQUID

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Retail business is not as usual

• Decreasing sales and profits…• …in a changing environment.

• Online-Shops are attaining record turnovers

• Consumer buying behaviour is changing

• Mid-market segment is disappearing

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How to lead the

customer to the shop?

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CREATIVITY, SMARTNESS AND EMOTION ARE NOT ENOUGH ANY MORE

CONSUMER LOCALISATION

HELPS DELIVERING RELEVANT

MARKETING MESSAGES AND INCREASES THE

CUSTOMER RETENTION

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WE HAVE A SPECIAL SUMMER DRESS DEAL FOR

YOU!

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Hyperlocal Marketing is highly effective due to its possibility to make the promotion more

relevant for everyone.

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WE HAVE A SPECIAL SUMMER DRESS DEAL FOR

YOU!

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Deals

Coupons

Contests Loyalty Cards

EventInvitations

Exclusive Offers

Special Bargains

Comprehensive Smartphone Sales Promotion Services

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Deals

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Special Bargains

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Exclusive Offers

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Coupons

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Contest

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Loyalty Cards

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Event Invitations

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Technical Concept

GSM

Internet

Retailers

Central Quid System

Customers

RetailerX

RetailerZ

ThirdParties

WLAN

Sozial Media – twitter, facebook,...

Existing Customer-Systems

Manufacturers

ManufacturerA

ManufacturerB

Ecos

yste

m

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Admin & central control

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Quid Value Proposition: Quid…

•  … attracts new customers;•  … advertises your brand;•  … helps move inventory;•  … builds relationships;•  … generates incremental

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