Leading Digital Transformation: Mit Lean Collaboration zum Wettbewerbsvorteil
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Transcript of Leading Digital Transformation: Mit Lean Collaboration zum Wettbewerbsvorteil
The Road Map
Digital Transformation Program
Turning Technology into Business Results
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Digital Transformation: The Design Road Map
Enabling Technology Solution: Microsoft
Turning Technology into Business Results
Digital Business Case Design: TMG
Digital Transformation
Program
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PC
BrowserPhone
Best experience across devices
OnlineOn-Premise
Hybrid
Cloud on your terms
1. Enabling Technology Solution: Microsoft
Technology for enabling Digital Leadership
“User generated Content” “Big Data”
Microsoft‘s business productivity solution
?
2. Turning Technology into Business Results: Designing Digital Leadership for outperforming Competition
DigitalMaster
• High Tech• Retail• Banking
DigitalStarter
• Pharmaceuticals• Consumer Goods• Manufacturing
Application Design: WHAT
Source: MIT Center for Digital Business4
Engagement Performer
• Insurance• Utilities
Application Fashionist• Telecom• Travel
Observations:• Clients with stronger Application Design
derive more revenue from their assets
• Clients with higher Leadership Excellence are more profitable and achieve higher market valuations
-4% +6% -10% +9%
-24% -11% +9% +26%
Lead
ers
hip
De
sign
: H
OW
LEADINGDIGITAL:
Building Instant Organizations
Leading Digital by Design PlatformShaping the “Organizational Dynamics” of “Idea Flows”
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Business Case Manager
Invites Area Manager
Invites Workstream Manager
Invites Knowledge Experts
Achieving Business Goals by rapid and distributed resource mobilization
Area-Team
Business Goal
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Mobile Mind ShiftIntegration of the Customer in the Solution Process
Digital
Transformationof
„Customer
Experience“
Sales with LaptopTraditional Sales Support Toolfor „complex“ selling
Objectives of Change :• Substitution• Extension• Transformation
Business Case Example: Sales & After Sales
Results:• Payback-Time: 1,5 Years• 20% Cost Reduction• 25% more Sales
3. Digital Business Case Design: TMG
Objectives:• Remove Paper-based Processes• Mobile Applications for Sales and Service• Integration of Data Islands for Analytics
The Vision
Be Focused!by aligning people
with goals
Be Successful!by Social Accountability
for Value Creation
Be Social!by Online Interaction
Be Savvy!by “Division of
Knowledge”
Be Engaged!by instant feedback of idea flow impact
The Transformation ProcessThe TMG 5-B Governance-Model
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Ziel
Business Goal
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Markets: Regional Units
Central FunctionsBU-ManagementCorporate
Management
BU-View
Digital Multiplication
Set-up:Business Case
Pilot
Market View
4. Digital Transformation Program: Set-up
Exploration by Interactions with other Teams:Discover new facts
Engagement by Interactions with each other:
Learning new habits
Integrate two Interaction Processes for becoming more Productive & Creative
Productivity
Creativity
Process A
Process B
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Lessons learned: Successful Digital Leadership does not happen
outside-in. It must be driven inside-out
I) Internal Communities:Result-oriented
“Working as Team”
Partner
HQ
Country--Org Follower
System-Boundary
II) External Communities:
Interests-oriented“Operating as
Individual”
Risk: Becoming an “Echo Chamber”
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Smart Customer
“ External”Connected Customers
• Followers seek insight from Customers
• Customers collaborate on competitor research
• Customers tell the world when they are not happy
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LEADINGDIGITAL
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Scalable Communities of Sharing
Engagement & Exploration Cycle
“ Internal”Result-focuses Communities
• Sales/Marketing• Manufacturing• Sourcing• Engineering• Human Resource• Finance
Digital Master: Targeted Business Case Selection
• Pilot: Sales & After Sales:Top-Line Growth
•Change Management:
Cost Reduction
• HR-Management:Improve employee satisfaction
• Strategy/Innovation:
Product/Market Strategy
• Finance:
Profit Improvement
Digital Business Cases
Example Program
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Ziel
Strategy 2018
ExampleLEADINGDIGITAL
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Transforming the Company into a
“Idea-Processing Machine”
Combining individual thinking with social learning from experiences of others by interactions for idea discovery, implementation and decision making
Material-Processing Idea-Processing
Big Data
From Vertical to Horizontal
User generated Content
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Economic Burning Platform
Strategic Low-Risk Experiment
Cost & Revenue Improvement
Build-up of competitive Capabilities
Response to declining Performance
Learning about potential capabilities
Digital Transformation: Motivation of Clients
Porsche
Volkswagen
Boehringer
DHL
Use Case: Schaeffler Group
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What if you could work like a network?
Use-Case Coaching
Industry 4.0Consulting
CloudService
…for selected Use Cases... …for strategic Solutions.. …for Project-Acceleration…
TMG Services and Solutions
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..for „Case For Action“...
Digital MaturityBenchmarking
TMG Profile
Mission: Helping our Clients to design successful Digital Transformations
Centers of Competence: Dynamic Competitive Strategies, Social Business Management, Technology
driven Strategic Change, Social Media, Cloud Computing
Facts: , Founded 1987, 70 Experts in Munich, Stuttgart, Karlsruhe
Automotive Engineering
. Industry
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