Webcast Series:Part I

Getting Your

Own House

In Order

Daniel Denison

Denison ConsultingAnn Arbor, Michigan

IMD Business SchoolLausanne, Switzerland

Daniel Denison’s newest book illuminates the cultural dynamics firms need to manage in order to remain competitive, including:

• Supporting the front line• Creating strategic alignment• Creating one culture out of many• Exporting culture change• Building a global business in an

emerging market• Building a global business from an

emerging market

“A milestone in the culture studies arena.”-Edgar H. Schein

Available June 26, 2012!

Leading Culture Change in Global Organizations:Special 3-Part Webinar Series

Part I: Getting Your Own House In OrderMay 31, 2012 11:00 am – 12:00 pm EDTThis webcast will focus on Supporting the Front Line and Creating Strategic Alignment by exploring successful change initiatives.

Part II: Crossing BordersJune 28, 2012 11:00 am - 12:00 pm EDTThis webcast explores the challenges companies face in ’Crossing Borders’ to build effective cultures.

Part III: Emerging MarketsJuly 19, 2012 11:00 am - 12:00 pm EDTPart III of this webinar series examines the challenges — and unique opportunities — of implementing culture change in an increasingly relevant context: Emerging Markets.

What Is It All About?

Supporting the Front Line

Domino’s PizzaCreating Strategic Alignment

DeutscheTech & Swiss ReCreating One Culture Out of Many

“Polar Bank”Exporting Culture Change Across National Boundaries

GT AutomotiveBuilding a Global Business in an Emerging Market

GE Healthcare ChinaBuilding a Global Business from an Emerging Market

Vale

What’s New?

Rituals, Habits, & Routines

We must make  automatic  and habitual  ... as many useful actions as we can. 

The more of the details of our daily life we can hand over to the effortless custody of automation, the more our higher powers of mind will be set free for their proper work.

William James

Lessons SurvivalCulture

Underlying Principles

Visible Symbols

http://www.youtube.com/watch?v=6_WAmt3cMdk

Culture Reflects the Lessons

Learned Over Time

Morrison’s essay opens with a story of a young time & motion expert trying to find a way to speed up artillery crews during WWI, just after the fall of France. He watched one of the five- man gun crews practicing in the field with their guns mounted on trailers, towed behind their trucks. Puzzled by certain aspects of their procedures, he took some slow-motion pictures of the soldiers performing the loading, aiming, and firing routines.

When he ran these pictures over once or twice, he noticed something that appeared odd to him. A moment before the firing, two members of the gun crew ceased all activity and came to attention for a three-second interval extending throughout the discharge of the gun.

Since this seemed like quite a waste of time, and the young time & motion expert really couldn’t make any sense of it, he asked an old artillery colonel to look at the films to see if he could explain this strange behavior.

The colonel, too, was puzzled. He asked to see the pictures again. "Ah," he said when the performance was

over, "I have it. They are holding the horses."

Elting Morrison, Gunfire at Sea

Hold Your Horses!

Preserve&

Strengthen

Invent&

Perfect

Unlearn&

Leave Behind

Rethink&

Try Again

Good

Bad

Old New

Changing CultureBy Changing Rituals, Habits & Routines

Domino’s PizzaFirst Day on the Job

If you don’t remember anything else about me today, just remember these three words —Change is good. Change is not a criticism of the past. It just means the future is going to be different. If that sounds exciting to you, you’re going to love me. If any of you are thinking ‘‘I’d rather do things the way we’ve always done them, ’’ I’ve got to tell you—you’re going to hate me.

Dave Brandon

Supporting the Front Line:Lessons For Leaders

Lead with a personal touch, but follow up with structure

We are all in the service business What you keep is as important as what you

change Front line support is strategic Overinvest in core values Prepare everyone to lead, especially on the

front line Pay attention to the bottom half

Swiss Re Americas Division

We had the freedom to pick the team. We picked very good people, recognized their talents, moved them around, and let the cream rise to the top. We had to tell our message of bottom-line performance to people who had stopped caring. We had to convince them that we meant it and that you can’t survive here if you don’t care.I love coming to work here because I get to work with the best. Andreas tells us where we need to go but not how to get there. If you are committed and you perform, then you have autonomy. We are much more informal now, but much more direct.We have laughter, intellect, frustration. We think that simplicity is sexy. We created a totally different management board within two to three months. My conference table has name plaques for eachof the members of the management board. It is a recognition of who is on the team and a reminder that we each need to earn the right to be at the next meeting. I don’t expect them to be sitting there converting O2 to CO2.

Patrick Mailloux

Strategic Alignment:Lessons For Leaders

Culture eats strategy for lunch The muddle is in the middle Simplicity is sexy Deciding who to trust Successful transformations impact

everyone Strategy formulation is the easy part;

implementation is the hard part

www.LeadingCultureChange.com

Free, in-person

speaking event by

Dan Denison30

0 Bo

oks

Special Offers

FREEDenison

Consulting e-Workshop25

Book

s

Free, live webcast by

Dan Denison10

0 Bo

oks

Denison Consulting clients who bulk order Leading Culture Change in Global Organizations can receive

these exclusive, limited-time offers!

Estimated final price per book: $30.00

Leading Culture Change in Global Organizations:

Special 3-Part Webinar SeriesPart I: Getting Your Own House In OrderMay 31, 2012 11:00 am – 12:00 pm EDTThis webcast will focus on Supporting the Front Line and Creating Strategic Alignment by exploring successful change initiatives.

Part II: Crossing BordersJune 28, 2012 11:00 am - 12:00 pm EDTThis webcast explores the challenges companies face in ’Crossing Borders’ to build effective cultures.

Part III: Emerging MarketsJuly 19, 2012 11:00 am - 12:00 pm EDTPart III of this webinar series examines the challenges — and unique opportunities — of implementing culture change in an increasingly relevant context: Emerging Markets.

Daniel Denison’s newest book illuminates the cultural dynamics firms need to manage in order to remain competitive, including:

• Supporting the front line• Creating strategic alignment• Creating one culture out of many• Exporting culture change• Building a global business in an

emerging market• Building a global business from an

emerging market

“A milestone in the culture studies arena.”-Edgar H. Schein

PRE-ORDER THE BOOK NOW:Contact Katrina Lewis at klewis@denisonculture.com or visitwww.LeadingCultureChange.com