Leadership Through Creativity Dr Peter Kelly School of Science, Aalto University.
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Transcript of Leadership Through Creativity Dr Peter Kelly School of Science, Aalto University.
![Page 1: Leadership Through Creativity Dr Peter Kelly School of Science, Aalto University.](https://reader034.fdocuments.us/reader034/viewer/2022051401/56649ea85503460f94bac432/html5/thumbnails/1.jpg)
Leadership ThroughCreativity
Dr Peter KellySchool of Science, Aalto University
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Innovation is the act of introducing
something new
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Search and Select Strategy
• Market already exists in some form• Undertake detailed analysis to identify
opportunities• Assess market potential on basis of
segmentation and past demand• Assemble resources to exploit the opportunity
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What Type of Thinking Do We Use?
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NDA
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Easier to say nothan contemplateimplications of saying yes
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Resource providersconditioned to ask “why” not“why not”
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5% of a bignumber is stilla big number
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50k – 100k+is easy to findbut then what
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We don’t needoutside help
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An ability to think up and design new inventions,
produce works of art, or solve problems in new ways, or develop an idea based on an original,
novel or unconventional approach
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Does it actuallywork?
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When does it work?
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Is Creativity Likely to Happen Here?
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Or Here?
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To get to a more innovative place
we need to creatively explore
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Exploration is Inherently Intuitive
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What Can We Do With Our Means?
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What Are My/Our Means?
• Who I am?• Traits, abilities and attributes of entrepreneur/team
• What I know?• Education, experience and expertise
• Who I know?• Social networks
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I want to investmy time doing this because ...
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Risk Little, Fail Cheap
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Affordable Loss:Risk Little, Fail Cheap
• Put very small amounts of capital and time at risk to explore with an open mind– Is this something I want to do?– Is this something worth doing?– What informative experiments can I set up to
assess riskiness of project?– Risking little implies thinking creatively about how
to bring cost of discovery down while …
• Primary due diligence
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Co-Create Solutions With Partners
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Co-Created Solution
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Co-Creator Mentality
• Actively seek out potential co-creators• Open mind as to what is being created• Co-creators bring new resources and
perspectives to the game• As decisions are made as to what and who are
co-creating – choices are made (business plan)
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The Element of Surprise
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Who Would Have Thought?
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World’s First Jumbo Hostel
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New Co-Creation Possibilities
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Surprise Encounters
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Balancing Thinking Styles
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Visionary Leaders Already Do This
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Effectual EntrepreneurshipHolds Great Promise
• Where do we spend our time (means)• What do we spend our time doing (affordable
loss)• Who do we work with (co-creation)• Open to and seeking out new perspectives
(surprise)
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Some Insightful Reads
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Effectual EntrepreneurshipIn Practice
• Working in pairs, your challenge is to co-create a wallet that meets BOTH of your needs
• Use any available materials & give the offering a name
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