Social Media Case Study - Wipro e.Go using social media to engage and establish thought leadership
Leadership & Social Media
43
Thanks to our Host: Betsy Lewis and to our Sponsor: Mike Megless May 28th Leadership Breakfast
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Understanding and Leveraging Social Media for Business / Branding / Top-of-Mind Awareness
Transcript of Leadership & Social Media
Thanks to our Host:Betsy Lewis
and to our Sponsor:Mike Megless
May 28th Leadership Breakfast
What if…
• Real-time (FREE) tools to build your brand?• ”Word on the street”• You could communicate (FULLY) online/off• Build a “tribe” of “promoters?”• Meet your clients ... where they are?
© Driven To Excel, Inc.
It’s Like
YouTube
The Numbers
• 300,000 New Daily Twitter Users
• 400,000,000+ Facebook Users
• 60,000 People you are 2 degrees from, on Linkedin, with only 250 connections
• 70% Facebook users outside of the United States
• 2,000,000,000 YouTube Videos Viewed Each Day
• 24 Hours of Video Uploaded to YouTube each MINUTE
• 35+ Fastest Growing Age Group on Facebook and Twitter
© Driven To Excel, Inc.
10 Years Ago
“If you want to be taken seriously…”
© Driven To Excel, Inc.
© Driven To Excel, Inc.
Debunked?
1. Social Media is for kids
2. Social Media is a fad and won't last
3. The more "friends" the better
4. My employees will waste timeYou may have a bigger problem on your hands -->
“Drive” & Mobile apps
5. Aren’t I opening myself up to nay sayers?
© Driven To Excel, Inc.
6. Social networking cannot replace in-person networking
7. You can't measure the results Good for SEO Trackable links Often, there is no monetary
investment Besides, how accurately can traditional
advertising be measured?
Debunked?
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Analytics (WMB)
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Search Engine Optimization
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“But what about nay sayers?”
“10% of people will find a way to take anything personally. Expect it.” (Tim Ferris, The 4-Hour Work Week)
“Trying to get everyone to like you is a sign of mediocrity.” (Colin Powell)
Eclipsed
Nielsen reports:People now spend more
time on Social Mediathan on e-mail
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© Driven To Excel, Inc.
Stacking Up (Source: Alexa.com)
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Book Club “Group”
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Driven To Excel “Group”
Applications (what LivingSocial learned)
Leveraging / Tribe Building
Terry DorfmanMCPS Phys. Ed. Teacher… and …Summer Sports CampTKSportsCamp.com
Top-of-Mind All Year ‘Round
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Kritika Singh (VIU Student)
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Spontaneous Community
© Driven To Excel, Inc.
© Driven To Excel, Inc.
WIIFM (What’s in it for me?)
Quickest jump into social mediaInstant Branding ... Build Your “Tribe”“Warms up” your brandGives your clients easy connection to You & Your Events/PromotionsDiscover those around you with similar interestsGrow Globally
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Twitter for Business
Go forth providing Value / Be of Service :: 80%
Product Launches / Promos / Initiatives :: 20%
• Long Term Image/Brand Building
• Ask Questions
• Become a Problem Solver ... Build Trust
• You’re Now a Person, not JUST a COMPANY!
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Your Home Page
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NY Times :: Gary Vaynerchuk:
His $60M family wine business offered free shipping one December and promoted the offer 3 ways:
1. Direct mailing = $15,000 = 200 new customers;
2. Billboard ad = $7,500 = 300 new customers;
3. And…
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3. Tweeting = $0.00 = attracted 1,800 new
customers=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Gary says,
“… You just have to be you. Get in the trenches and do it.”
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© Driven To Excel, Inc.
In The Bushes
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© Driven To Excel, Inc.
Linkedin Q & A
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Linkedin Q & A --> Survey Monkey
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Linkedin Applications
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Video:Book = 9:1 (as of 6/11/10)
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1 Book Per Year = Top 20%*
Vs.
*SOURCE: http://www.jenkinsgroupinc.com/
CommunicationCommunication
Albert Mehrabian
Professor of Psychology - UCLA
Words
Body Language
Voice Tone
More Integration…
More Integration…
Your Success Stories (past/present/future)?
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Your Signature Block (WiseStamp.com)
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