Leadership Buy-in for Driving Social-learning in Organizations

Sadhan K. BhattacharyaECU, Mumbai (28, 29-June-13)

Rise of social media

1.1%# MAU Dec 2012http://mashable.com/2010/02/20/farmville-80-million-users/

Go Social

124,000

41%1Y

An internal social network at GE is

mimicking all the good things that

people get outside in their social lives

with Facebook, says GE’s Ron

Utterbeck: quick responses,

connections with people they know

— and coordination with people they

didn’t even know were out there.

-MIT Sloan Management Review

M-PMV’s (an AIDS causing virus) enzyme structure was explained in just 10 days, eluded scientists > 15 yrs.#

# http://www.huffingtonpost.com/2011/09/19/aids-protein-decoded-gamers_n_970113.html

Closer home…

Confluence (noun \ˈkän-ˌflü-ən(t)s, kən-ˈ\)

Learning sustainability &Behavioral changes

-Smiths Medical internal proprietary data(2013)

New ‘Social Leadership’ Traits

Source: Six social-media skills every leader needs McKinsey Quarterly February 2013; Roland Deiser and Sylvain Newton (A studied reference to GE) .

http://www.microsoft.com/en-us/news/download/presskits/enterprisesocial/docs/ESCResearchSumBased on an online survey by Microsoft on March25, 2013; N= 9908, 32 Countries

Concerns with Social Media!

? Sensitive information

? Workplace distractions

? Loss of productivityhttp://www.microsoft.com/en-us/news/download/presskits/enterprisesocial/docs/ESCResearchSum

Leaders Speak…

“Concerns around use of social media in organizations might have

been blown-out-of-proportions…there is need for checks and

balances within organization’s framework but the issue should

never come in the way of organization reaping high dividends

through collaborations, innovation and organization-wide

learning…”

Source: Excerpts from my interview with KGA interview - June’13

K G AnanathakrishnanManaging Director, Merck (MSD) India

Leaders Speak…

“HUL has always been ahead of the curve and to be so in this VUCA

world we have embarked on a massive project within HUL…We

have already trained close to 4000 marketers and marketing

personnel on various social business aspects with the help from the

likes of Google and Facebook…”

VUCA- Volatility, Uncertainty, Complexity & Anxiety

Source: Based on a keynote speech at IBD, INSEAD at Mumbai, 20 Apr’13

Nitin ParanjpeMD & CEO- Hindustan Unilever Limited

Bringing Executives on Board..

Engage, build a dialogue

Educate, don’t assume!

Integrate with mainstream L&D

Start small, scale-up!

Showcase early wins!

Reflect on these…

With millennials and GenY joining work-force, social learning technologies to gain momentum- embrace change!

Social learning plays catalyst for enterprise-wide collaboration, innovation and promote organizational learning- Facilitate!

Employees in India and China view social tools to impact productivity greatly- leverage them!

‘System’ will deal with and mitigate the ‘concerns’ involving social tools at workplace- educate not regulate!

Learning leaders should build conversation, educate leaders and showcase early gains for getting executives on board- engage!

“In the long run, the only sustainable source of competitive edge is your organization’s ability to learn faster than its competitors”

-Peter M. Senge